Every year we spend more time watching videos on our mobile devices. In the United States, people spent 42 minutes a day viewing digital video on their mobile device last year, compared to 23 minutes on their computers. As we enter a new era where video is central to mobile content consumption, more and more mobile apps are looking for ways not only to seamlessly incorporate video into their apps but also to enhance the video experience they present their users.
That’s why we developed Interactive Video-on-Demand, a new feature for streaming recorded videos inside your stories. What makes it special is that you can use different interactive components on different sections of your video. It will enable you to create engaging and participatory video experiences where users directly interact with your content.
There is no doubt about the power of video. According to a 2018 survey 85 percent of millennials in the US buy a product or service after watching a video. On the other hand, adding video functionality without worrying about technical difficulties is a challenge. So here are the capabilities of the interactive video:
High quality streaming: We use dedicated CDNs so you won’t be worrying about managing scalability and performance for your videos. Your users will enjoy your videos seamlessly.
Multiple interactions at different sections: You can add different interactions on your videos. Imagine at one part of your video you ask your users about their opinion on a product or topic. Later in that video you’ll be able to direct your users with a call-to-action. This interactive and participatory nature of your videos will greatly enhance the experience of your users.
Short- or long-form videos: We designed interactive video to enable you to deliver easily consumable and engaging videos. So you can either add short or long-form videos depending on the experience that you want to create. It is possible to add videos from 2 minutes to 30 minutes in length.
Storyly Creator App: For simplifying the creation and uploading process of your videos, we now have the Storyly Creator App. You can invite your influencers and/or partners to the app as broadcasters and let them share the video they created with you. Uploaded videos appear on your dashboard.
Deep Linking: Just like your stories, interactive videos have their own deep links as well. So you can easily embed your videos on any related screens and let your users open them from anywhere.
There are many use cases for different verticals. Here are a few examples.
Just like how you create a new story group, you can also create an interactive video on the dashboard. If you are going to use the Storyly Creator App you first need to invite a broadcaster to the app. Once the broadcaster shares the video with you you will have it on your dashboard.
Then you can start editing it and building your interactive video experience in Storyly Studio.
Once you publish your video it is going to appear with a camera icon indicating that it’s a different format than your stories. When your users tap on the cover they are going to experience mobile-native and interactive video content. We added video-first gestures that are different from stories for a smooth viewing experience. The seek bar includes the sections where there are interactions so that your users will be an active part of your video.
The future belongs to great video storytellers. At Storyly, we aim to provide our customers video-centric capabilities so that they can engage and retain their users with seamless mobile-native experiences. There are countless use cases for interactive video and it’s just the beginning for apps from many different verticals.
Interactive video is already available for our enterprise plan customers. However, if you are not in the enterprise plan and still want to see the true potential of interactive videos in your app please contact your success manager. We’d be happy to tell you more about it and enable you to create great video experiences for your users.
As Instagram Stories are visited by more than 500 million users every day, there is an increasing trend of in-app stories. More apps like Twitter’s stories, Pinterest’s Story Pins, etc., are adding stories to their platforms.
In-app stories can be used for various promotional or advertising purposes on your mobile app. As an app owner, you can increase app interaction and retention rate. However, you wonder how Storyly will look in your app? Here is how to try Storyly in your app and how it will look like.
“How Storyly looks in my app” Page
Using this simple tool, “how Storyly looks in my app” page visitors can use preset Storyly bars to preview Storyly in their apps. They can easily upload a screenshot from the app (the page wherever they think Storyly is the best fit), drag & drop Storyly wherever they like, and customize its appearance. Hop on for a quick sneak peek of how Storyly makes your app beautiful than ever.
The customization of the Storyly bar includes story ring shapes (can be circle, square, landscape or portrait rectangular), the ring colors (can set multi-colors for the seen and unseen stories, the multi-color option is for elegant gradient effects), change the background, pinned icon and text colors. Moreover, depending on their preferences for the app, they can adjust the size of the story rings. Users can either replace some components on the app with Storyly, or a simple crop and fit option would make the Storyly bar sit in between components.
Why It Is Important to Try Out Stories:
Deciding to change an app’s appearance is difficult. There are many things to explore before anyone responsible can say, “Let’s do it!“. While Storyly creates great opportunities for app owners or marketers to showcase their content, boost their revenue with high-profit direct deals, keep the users in the app and convert them to paying customers, it is not always so straightforward to visualize how Storyly changes the look of their apps.
Via this quick preview tool, anyone interested in having Stories in their app can try it out before having to make such a drastic change. They can export the final result to show their managers and other decision-maker parties how Storyly brings a beautiful touch to their app.
How Storyly Preview Works:
Users of the page first upload a screenshot from their mobile application, then they can customize the Storyly bar and drag & drop to place it anywhere in the screenshot of the app.
Finally, when they are satisfied with the result, they can export the image as a png file.
We have answered the question of how to try Storyly and how stories look in your app. You can increase app engagement with interactive stories with Storyly, like many other app owners use stories on their apps. Ever wondered how stories would look in your app? You can try it now! Hop on for a quick sneak peak of how Storyly will look on your app.
According to the data obtained with the best mobile application analysis, the applications in the popular application categories in 2020 and will be trending in 2021 are a remarkable list for mobile app developers.
Mobile and Fitness Apps
With the pandemic process coming into our lives, Mobile and Fitness Apps is the leading mobile app downloaded the most in 2021. Fitness apps, which are very useful both at home and in outdoor sports, contain many features, save lives, and provide users convenience. Mobile and fitness apps, which will be very mobile app trendy in 2021, are at the top of our list.
Online Tutorial Apps
The pandemic we are in has reshaped the entire education system and transformed education systems into online tutorial platforms. The best part about online tutorial apps is that it brings teachers and students together very easily. Mobile apps that bring students and educators together provide commissions with these meetings.
Book Sharing Apps
It’s like a social media platform where book lovers meet. Budgeting for books is difficult these days, and not everyone is lucky enough to have a library. It is a book sharing app for readers who love books and want to make a library. App users can share the books they own both online and offline. Besides, the app allows readers located nearby to chat and meet. Especially during the pandemic period, the mobile user’s demand for book sharing apps will increase.
Virtual Travelling Apps
The current pandemic process prevented international and domestic travel and trips. Virtual travel apps and virtual reality technologies are straightforward, and you can make realistic virtual tours. Virtual tour apps can bring travelers together or encourage those who are bored of sitting at home to take a virtual tour. Also, visiting museums has become very popular during the 2020 pandemic. During the pandemic process in 2021, we want to worry about our loved ones and give gifts on special occasions even when we are away from them. Gift delivery practices greatly alleviate the difficulties that countries pose due to restrictions. Such apps seem to be a mobile app trend for a few more years.
Gift Delivering Apps
During the pandemic process in 2021, we want to worry about our loved ones and give gifts on special occasions even when we are away from them. Gift delivery practices greatly alleviate the difficulties that countries pose due to restrictions. Such apps seem to be in trending app categories for a few more years.
Virtual Health Check-up Apps
Virtual Health Check-up Apps offer the opportunity to follow our health records, especially in diseases such as COVID-19. Such apps, such as quarantine situations, that monitor patients virtually at home and facilitate communication with them will be top-rated. Virtual healthcare monitoring apps provide an essential convenience by using artificial intelligence technology.
Motivational and Inspirational Apps
Apps that inspire users to do something creative are among the apps people need most. It is among the most trendy apps, especially during the pandemic process. Today, people of all ages are looking for inspirational ideas. Many people have the idea of starting a start-up and are looking for inspiration. Especially in 2021, this number will increase with COVID-19.
Women Security and Alert Apps
Security and security practices of women are among the most important and trending apps. There are many trend apps, including live location tracking, reaching security forces with a warning button, listing the users’ communication information and keeping them in contact with them, and the color of the location’s security level.
Event and Party Planning Apps
An event and party planning app helps you plan and share your day, week, even monthly schedules. It can also help them hire the musicians, decorators, and employees required when planning an event or party. You can manage a budget quickly and easily. You can provide locations for events and parties. It will be handy for companies and people who will work from home during the pandemic process.
Parking Space Finding Apps
Especially big cities suffer from heavy traffic and excess of cars. Therefore, parking lot finding apps are extremely convenient for users living in big cities. Also, these apps help users reserve a parking space, access parking hours information and prices. Also, apps integrated with Google access GPS and traffic analysis data. It is shown among popular mobile apps in many cities according to population density.
Increasing your app engagement and retention is easier than you think, check out Storyly now.
Storyly analytics dashboard is the place where you can view important engagement metrics regarding how your users are interacting with your stories. We designed it to present rich insights in the most digestible way.
With the latest SDK release, you can now bring story metrics to any analytics tool you are already using. Storyly SDK provides methods for tracking story group, story and interaction events. Data from these methods can be sent to your analytics tool. See the list of events that you can fire.
Integrating Storyly with your 3rd party analytics tools will enable you to gain a holistic view of Storyly engagement metrics and their link to diverse in-app user actions. Mobile app teams from various verticals can use 3rd party analytics integration for following use cases:
The impact of stories will be much more insightful when you measure their outcomes like add-to-cart, purchase, subscribe, and much more. Just update your SDK version to start analyzing story engagement in the context of your other user and in-app events data.
3rd party analytics integration is available for all plans. Check out relevant docs below for the integration process.
Try Storyly free for 30 dayS
Engage your users by asking them questions, conducting polls, getting them to rate a product or creating countdowns for promotions. Gather these valuable insights in our intuitive dashboard. Start today for free.
Storyly brings the power of stories to your mobile app to deliver relevant and meaningful stories.
