As a mobile app owner seeking to increase in-app engagement and grow loyal customers, Mother’s Day is that time of the year to look forward to. It is a time of the year when Americans are happy to spend their money on gifts for their mothers.
Last year, Americans spent $26.7 billion on Mother’s Day against $24.95 billion in 2019. Over the years, this figure has been on an increase and this year wouldn’t see the end of the trend.
May 9 is around the corner and it’s the time to show your customers that, like them, you care for mothers. So, in this article, we’ll show you seven Mother’s Day mobile marketing tips that will help you boost in-app engagement of your app.
1. Set Up a Mother’s Day In-App Gift Shop
Giving gifts is the easiest and one of the most effective ways to show someone that you love them. According to the Shelf, the top five gifts that people got for their mothers on Mother’s Day include Greeting Cards, Flowers, Special outings, Clothing, and Jewelry.
Now that you know this, the next thing is to launch a gift shop in your app where your users can shop for gifts for their mothers. While the shop should show the gift items available and their prices neatly, it can also show images of moms using some of the products in your store for more effect.
There are several ways to increase the engagement of your gift shop however, in-app live shopping is the most trendy way of doing. More information about in-app live shopping you can be found here.
2. Generate Mother’s Day Gift Guide
We are different people with varying interests who love to do things differently every time. The gift you presented to your mom last year wouldn’t be the same you’ll want to give to her this year.
However, you’re almost constantly at a loss as to the kind of gift to get your mom this year that will suit her interest and be better loved than that of the previous year.
The solution is putting together an ultimate Mother’s Day gift guide that will assist your customers to find the kind of gift that suits their mom’s interest. Who doesn’t like recommendations?
3. Host a Mother’s Day Giveaway
One valuable Mother’s Day marketing tip to increase in-app engagement of your mobile app is to launch a giveaway on Mother’s Day. It’s the clearest way to show your users that you care about them and their moms.
You can take a cue from Mejuri and Summer Fridays. They teamed up on Mother’s Day to offer a $250 gift card plus the brand’s entire collection. As a user who joined their newsletter list, you stood a chance of winning the offer.
4. Build Engagement Via Social Media
Social media is most people’s home – including the users of your app. If you want to boost in-app engagement on Mother’s Day, then you may have to draw new users from social media.
Unleash your media arsenal – use engaging photos and videos, carousels, and creative written content – to showcase products and ideas that your customers will need in this period.
Moreover, we have great advice for animating your in-app content. With Storyly’s social media import feature, you can import your content from your social media accounts and publish them as stories. Sync your social media stories with your app to automatically update them. For more information, see here.
5. Offer the Opportunity to Personalize Products
Nothing beats a customized product for your mom. Just like you increase in-app engagement of your app by personalizing the user experience, the same way you can offer to personalize the items that make up your Mother’s Day marketing strategy.
If you’re selling products in your gift shop, you can offer a limited edition of the products that your customers can customize.
Because you’re offering a unique product to your users, they’ll grow a certain love for your brand that will boost their loyalty to it and increase brand awareness when they inform their friends about your offering.
Start to boost your special day campaigns with Storyly.✨
In the early 2000s, the idea of food and drink apps may be frowned at, but today the story is different, especially with the emergence of the COVID-10 pandemic. Now, food and drink apps are not just popular but also lucrative.
The issue now isn’t about the market for food and drink apps but retaining the engagement of the users of food and drink apps.
Statistics from Google Data show that searches for branded restaurant apps that enable things like reservations, tracking orders, and discounts have grown by 120% year-over-year. This means that people are frequently in search of apps in the food and drink niche.
This is also evident in the Google data that shows that searches for “grocery,” “pharmacy,” and “photo” apps related to specific retailers have grown 140% year-over-year.
The users of food and drink apps are unique, so it is pertinent to understand their behavior to ensure the success and growth of your app. Feedbacks from the customers are useful to know the performance of your food and drink app. However, it is more efficient to take statistics from industry benchmarks to increase in-app engagement of your food and drink app.
So, in this article, we’ll share relevant statistics from industry benchmarks as well as tips that would help you increase in-app engagement of your food and drink app.
Industry benchmarks represent the majority of customers in a niche, which makes statistics from it more valuable than feedback from vocal customers who care to drop feedback on your app. It is the largest possible base of your customers from which you can get truly actionable and comprehensive feedback to increase your food and drink apps in-app engagement.
Industry benchmark statistics covering mobile customer sentiment, mobile retention and loyalty, and app ratings and reviews are data you want to pay attention to.
1.Mobile Customer Sentiment
Data from Apptentive shows that the average Food and Drink app’s New or Repeat Fans for 2020 stands at 56% for iOS and 61% for Android. This falls slightly below the general average of 58% for iOS and 65% for Android. For New or Repeat Risks, the stat stands at 34% for both iOS and Android, and this is higher than the general average of 32% for iOS and 28% for Android. Fans Shifted to Risks data is 5% for iOS and 2% for Android, close to the general average of 5% for iOS 3% for Android. Risks Shifted to Fans data meet the general average, however. The general average is 5% for iOS and 3% for Android.
The key takeaway from the mobile customer sentiment statistics is that you have to do so much to encourage customer love and brand loyalty. This is because the food and drink category is highly competitive – there’s always another food delivery app waiting to cart away with your customer once your app fails to engage them.
2. Mobile Retention and Loyalty
On retention of customers in food and drink apps, 37% of new customers were retained in 2020 against the general average of 43%.
Source: Apptentive 2020 Mobile App Engagement Benchmark Report
A major reason for the lower retention rate is the fierce competition in the food and drink category. You would need to employ incentives like flash deals to lure customers into placing repeat orders. But this kind of in-app engagement is only effective in the short-term.
3. App Ratings and Reviews
Ratings and reviews go a long way to show how the customers are engaging with the app. The industry benchmark for food and drink apps reveals that 78% of the average iOS Food and Drink app’s ratings were five-stars while 7% were one-star. On the other hand, Android apps in the same category had 56% of their ratings as five-stars and 23% as one-star.
On the side of reviews, iOS apps in the Food and Drink category had an average of 1,841 reviews, while Android apps had an average of 10,413. This shows that food and drink apps are more transactional than apps in other categories. Customers in the food and drink apps are quick to notice small in-app changes than customers in other apps.
Tips for In-App Engagement
The statistics above call for action. To increase engagement, you can take into consideration the following tips:
#1. Improve Customer Loyalty
Customer loyalty improves retention rate, and it is as essential in the mobile world as it is for brick-and-mortar businesses. Reward programs are a sure way to increase customer retention, which is why the Starbucks app allows users to order ahead and skip the line. This gives the customer a sense of exclusivity and superiority, making them repeat orders with the app.
#2. Offer In-App Coupons
Coupons never go out of fashion, especially for quick-service restaurants (QSRs). To drive sales, providing discounts is very helpful. Coupons work the same way, creating scarcity and a sense of urgency that makes the customer purchase more at a certain time. McDonald’s incorporated this in their mobile app when they provided free French fries on Fridays to customers who ordered food items of at least $1 through the mobile app. This offer was limited to the first 50 people.
#3. Improve Customer Experience
The key to increasing in-app engagement of food and drink apps is the user experience. You have to ensure that your app not only works seamlessly but constantly updates with the latest innovation in the mobile ordering system. Jimmy John’s is an example to emulate. They keep the expectations of their customers the same across all channels such that the order you make through the mobile app gets to you at the same time interval it takes other channels. Plus, the quality of their food is always the same!
With Storyly, you can create personalized stories for your users. Delivering a seamless, personalized customer experience with relevant messaging and offerings is critical for improving customer experience. Contact us to learn more about Storyly.
#4. Focus to Get Five-Star Ratings & Feedback from Users
It is not easy to maintain five-star ratings for food and drinks apps because of the category’s competitive nature. Customers can quickly switch to another app with better offerings and drop you a low rating or negative review. So, you must listen deeply to grieving customers and solve their problems before they leave a negative comment. This also says that you continuously improve your app and services to give you a competitive edge over others.
To sum up, it is more efficient to take statistics from industry benchmarks to increase your food and drink app’s in-app engagement. In this article, we shared relevant statistics from industry benchmarks and tips that would help you increase in-app engagement of your food and drink app. To learn more about app engagement, you can read “App Engagement Marketing 101“.
Which of the multi-channel marketing ways is more effective for increasing user engagement? You can come across many channels to the user; which one should you use for what?
Multi-channel marketing enables us to apply marketing steps by reaching customers online and offline.
It is essential to communicate with customers so that they can make the purchase.
Which channel is more important to establish a relationship with the customer, or should you go step by step by applying the media in a different order.
In multi-channel marketing, you must shape your next marketing step with the data collected from the customer.
Email marketing is the leading genre in digital marketing.
This channel, which has a large rate of user engagement, is still highly preferred. When you send emails, you can obtain data on whether the person opened the email and clicked on your site. Email is better to reach adult people because people who don’t use social media use more email. It allows you to use more text and images for your promotion in emails. If the emails are not deleted, they will not disappear. When customers want to reach you later, they can easily find you by looking at the email file. So you will be permanent.
Sending SMS is the shortest way to reach users. User engagement is high in SMS because it will reach them even if they have no internet connection. For people far from technology, SMS is more accurate. Research has proven that people read the SMS sent to their phones in the first minutes. You can offer urgent and limited stock products to the right customers quickly with SMS marketing. SMS marketing is used in conjunction with other marketing channels.
In-app messages look more natural than push messages. To receive in-app notifications, it is necessary to have an application. Different notes can be shown to the other steps the user follows, thus achieving your marketing purpose. In-app messages seem to be a natural part of the app and encourage users to click more, thus increasing your mobile app engagement.
You can add directly to the bio or add a referral to your story to direct users from your social media accounts to your website. You can attract your website by producing different content according to the different types of followers that make up your social media.
Personalizing your content by seeing the gender distribution and characteristics of the followers on social media accounts will increase user engagement. They can have preliminary information about your products by seeing the opinions of other users about the product on social media channels. By interpreting the data you obtain from social media, you can produce accurate results for your customers.
Push notifications appear more invasive than in-app messages. It is used in many areas, including web, mobile, and push notifications within the application. Push notifications, which are made more interactive with gamification methods, have a significant mobile app conversion rate.
By reading the data you receive from your customers correctly, you can generate app engagement ideas. You must move different marketing channels step by step together in a plan for increased app engagement. With the impact of the pandemic, people’s buying habits have changed in their daily lives. They cannot go to stores and engage with brands, so new patterns have been added to social media marketing. Therefore, it is crucial for the user to want to interact with brands via mobile apps. Storyly allows you to provide interactive stories that aim your mobile app users to interact with you. For delivering personalized content and boost in-app conversion, contact us for more details.
Instagram has become the new home for brands as the engagement is high, followers are brand-loyal, and real business goals can be achieved.
According to Instagram’s analysis, more than 25 million companies worldwide use Instagram for business, and more than 200 million users visit at least one business profile every day. However, it is not just the followers you should care about; you should care about your strategies. Here are some strategies to promote your brand on Instagram.
– Instagrammers are Potential Customers
You don’t have to apply any hard sales pitches for your marketing message. With the right Instagram images, consumers soak up your marketing message. Users turn to social media for references. Instagram helps convert passive shoppers into confident customers, in other words, supporters.
– Include a Link to Your App
Instagram offers you only one opportunity to directly lead a click over to your website or mobile app. Your bio is the place where your link is clickable under your name and description at the top of your Instagram page. Don’t miss that opportunity; add a link to your targeted landing page.
– Promote Your Products with Creative and Professional Visuals
Creating a visual aesthetic for your brand is the key for Instagram. Instagram is all about visuals; therefore, it’s crucial to have a recognizable visual identity. The power of product photos has always been essential to online shopping for consumers. Moreover, Instagram’s visual platform takes this to the next level.
– Offer Promotions to Your Followers
Feed your followers with bonuses, special offers, and insider announcements. In this way, you would give your followers a reason to follow you on Instagram. You can add texts to your visuals in a stylish and visual way to announce sales and discounts.
– Use Stories to Engage More
According to Instagram, more than 400 million people use Instagram Stories every day. Moreover, a third of the most viewed Instagram Stories are posted by businesses. Stories are great ways to ensure user engagement. With Storyly, you can create interactive stories for your app. It is possible to create live stories to increase app engagement.
To sum up, Instagram has over 1 billion monthly users; therefore, many brands find ways to interact with the Instagram community. We shared some tips to promote your brand on Instagram. Moreover, you can take the story concept to your app with Storyly. Storyly is an effective user communication tool for apps. Contact us now.
Since the application of technology to medicine and healthcare, the quality of life has increased. Doctors can easily monitor chronic diseases through the use of health applications on smartphones.
The benefits of apps in the health sector are so numerous that they have spurred creativity in providing healthcare solutions. Entrepreneurs are developing more apps targeted at providing healthcare solutions to people.
While some of these medical apps are targeted at the diagnosis, treatment, and maintenance of medical conditions that no app has been created for, others improve features of existing apps targeted at a medical condition.
This spells competition, and to ahead of the pack, you’d need to increase your medical app’s in-app engagement to keep your app useful and retain users.
We’ll show you just how to go about that in this article and reveal some relevant statistics in mhealth that you need to know to motivate you to improve your medical app constantly.
Medical Apps Statistics
When venturing into creating an app, you want to know whether the sector you’re picking is profitable enough – if it has enough prospects. You need not spend sleepless nights thinking about the profitability of medical apps. Statistics show that the sector has a high yield.
According to Statista, the total global mHealth market is predicted to reach nearly 100 billion U.S. dollars in 2021. This number indicates a fivefold increase from around 21 billion dollars in 2016.
Here are other relevant statistics regarding medical apps that you should know.
- The total market for mHealth apps is predicted to exceed 50 billion U.S. dollars in 2025, increasing massively from around two billion dollars in 2016.
- As of 2018, mobile health apps’ leading focus areas were health, productivity, and sport. Over 25 thousand apps were developed globally for these three subsectors.
- As of the last quarter of 2020, 48,608 iOS healthcare apps were available on the Apple store, representing a 6.15 percent increase over the previous quarter.
- As of the last quarter of 2020, there were 47,140 healthcare apps available on Google Play Store, representing a 1.68 percent increase over the previous quarter.
- About 64% of U.S. adults regularly use an app to measure health metrics.
- 71% of patients say it would be helpful for their physician to access the health data captured by their mobile app.
Tips for In-App Engagement
Were you inspired or frightened by the above statistics? Whichever the case was, these tips to increase the in-app engagement of your medical app would sort you out and grow your revenue.
People can be so preoccupied that they forget they downloaded a specific app for a particular need. Push notification is your best tool to get them back to your app. However, you have to ensure that you send relevant push notifications and at intervals that don’t put in the impression of spamming your users.
For example, if you designed an app to help people exercise, you can send your users weekly notifications encouraging them to jog, walk, or do pushups. Videos on exercise routines or the latest research on exercising, or even notifications based on promotions that would interest your users, can help bring them back to your medical app and increase engagement.
Remember getting your new phone or laptop and how you wanted to get right into exploring every single fantastic feature? That’s the same feeling your users get after downloading your app. It is why you should pay attention to onboarding. While it is necessary to guide users on how to use the app during the onboarding process, the focus should be on getting users to experience the benefits of using your app as soon as possible.
If the user doesn’t have to fill in too many forms before getting started, it is easier for them to buy into the app and become loyal customers.
- Giving Rewards
Giving rewards sound like something that food and drink apps, right? Don’t be deceived; almost everyone loves to be rewarded for using a particular service or reaching a specific milestone. You need to reward your medical app users from time to time but know that you have to be creative about your reward strategy.
An incentive that worked today may not work months later. You can reward users for partaking in additional tasks on the app. This is where gamifying your medical app becomes useful. Create your app to take the user through a journey with rewards after each stage of the journey.
While you want to reach out to all your users at about the same time, you have to understand that they are unique people with varied needs. To successfully engage them, you need to personalize the information you send to them. You can create personalized stories based on your users’ feed, utilize intuitive Storyly templates to showcase and convert your users in the most personal way.
If your medical app automatically keeps track of the personal information your users provide, you can use this information to provide customized features, services, or benefits that would appeal to each user. This way, they are engaged and not leave your medical app for those of your competitors.
- Connection to Real Consequences
More than rewards and incentives, ensure that your medical app connects positive health changes to real-life consequences. Suppose your app is designed to help patients control their blood pressure. In that case, it’s good to have a journal for recording nutritional information and connects the dots for them between a week of hitting specific health goals and recording lower blood pressure numbers. The app should then offer suggestions for improving numbers over the next week or month too. Nothing beats an app that provides real solutions to problems.
To sum up, we shared in this article some relevant statistics in mhealth that you need to know to motivate you to improve your medical app continually. Moreover, we shared some tips to increase in-app engagement. To learn more about statistics and engagement tips for other categories, you can read “Statistics & Tips for Entertainment Apps In-App Engagement”
Social and interactive media have been crucial for our social interactions and business lives for a long time. But when Coronavirus Pandemic almost banned personal connections, these social media platforms were the only option for staying connected and informed in this period. As a result, app engagement has grown immensely, and interaction rates go up via content such as interactive stories.
In this article, we will share how social communities get more social during the coronavirus pandemic and also how Storyly affects it via creating a social community atmosphere and conveying interactive stories to apps.
Trending Social Platforms
According to Statista, more than 60% of US Social Users expect their YouTube and Facebook usage to increase during COVID-19. The global coronavirus impacts customer behavior forcefully. If we study the, We Are Social 2021 overview; we can see that social media platforms and apps are in a new standard. Social groups also have a higher social impact.
- Active social media users grew by roughly +13.2% after the outbreak.
- The annual change in the number of global social media users is up 490 million.
- The number of users of social media is now more than 53% of the world’s population.
- The monthly daily users of Facebook are up by +12%
- Instagram’s advertising range grew by +5.4%.
- Twitter’s advertising reach is up by +0.1% (+387 thousand)
- Snapchat’s reach grew by +15%. LinkedIn advertisements can reach 727.6.
- Pinterest’s potential audience reach is now 200.8 million.
- In the first quarter of 2020, TikTok has managed to get 2 billion downloads and 315 million installs just in one-quarter.
In addition to the given data, social and interactive communities are growing. Staying connected and informed is very important for users. Therefore, app engagement and interaction potentials are high with effective strategies. If you want to learn more about app and user engagement tips, you can read “10 Best Story Ideas to Engage and Impress Your Audience“.
Staying Connected During the Pandemic
Staying Informed During the Pandemic
The world of mobile app marketing is changing, and Apple’s recent identifier for Advertisers (IFDA) updates just added a turbo boost to the changes.
Now, app marketers who have been reaping greater ad conversions with IFDA are stranded and looking out for alternatives. Like a knight in shiny armor, in-app engagement has come to the rescue, but does it serve as a perfect replacement to IDFA for marketers?
We would discuss all that in this post, but first, we’ll explain everything about IDFA and the impact of Apple’s recent IDFA changes on mobile app marketers and app engagement.
Apple launched IDFA back in 2012 as a random user identifier assigned to each user’s iOS device. What IDFA does is that it makes it possible for digital ad networks like Facebook and Google to track iOS users’ behavior across websites and mobile apps that the users are using. This then makes visible for networks using IDFA to access individualized data insights to personalize the targeted ads that display on the users’ phones every day.
Brands leveraging these ad networks to reach their customers enjoyed more user clicks, higher conversions, and stronger campaign performance. Well, they were enjoying this up until Apple’s recent IDFA update.
What’s the IDFA update about?
Recently, Apple announced that mobile apps running on iOS 14 would have to explicitly ask users for permission before gaining access to their data. This permission will appear like the existing prompts on iOS associated with enabling push notifications or location tracking. However, this new prompt will be very straightforward. It will explain to users that granting IDFA access will allow the app requesting permission to track their engagement across all apps and websites on iOS.
Source: Braze Perspectives
The apps seeking permission will be able to customize the small text at the bottom (justification) that shows to the users when they’re trying to access IDFA, however. Initially, brands were able to access a given phone or tablet’s IDFA after that user installed and launched their app without permission. Thanks to the IDFA update (on the side of the users) and shame to the IDFA update (on the side of mobile app advertisers), ad marketing agencies can no longer access iOS users’ data.
The IDFA changes are Apple’s way of asserting its stance as the leading mobile operating system for security, privacy, and transparency.
Deal with IDFA Changes
Now that Apple’s IDFA changes have come to stay, mobile marketers are at a loss. The reason is that without the IDFA, their ads would be significantly less personalized and relevant, which would weaken their performance and make this kind of advertising less lucrative for both them and the ad networks they rely on for IDFA.
Also, without IDFA, mobile app marketers will not be able to understand the impact of their ad spends across various ad networks. As a mobile app marketer, you surely want to know the conversion rate of your paid ads.
Apple is very much unaffected by their changes, of course, as there’s speculation that they intend to shake up today’s advertising landscape through their API called the SKAdNetwork. This API would provide an alternative to much of the value that ad networks like Google and Facebook, as well as attribution platforms, are providing.
Based on your mobile app marketing strategy’s intention, the SKAdNetwork may serve as a better alternative for you. If your marketing strategy goal is user acquisition, you will be very much affected by Apple’s IDFA changes and may need to look up to the SKAdNetwork.
On the other hand, if your mobile app marketing strategy is user engagement and retention, congratulations, you are not affected by Apple’s IDFA changes. Now, it’s time for you to deepen on improving your user engagement and retention rates.
- The Power of In-App Engagement
Kudos to Apple’s IDFA changes; you’ll be learning now that in-app engagement is powerful to your marketing campaign. In-app engagement strategies such as push notifications, in-app messages, and email marketing are a powerful way to boost your engagement and retention rate, mainly when you effectively utilize them. Storyly is an interactive way to increase in-app engagement.
You would have to start utilizing this option because the links you can attach to your in-app engagement ad campaign strategy are not affected by IDFA changes. These deep direct links link people into a specific part of your app or detailed screen or feature without seeking permission from the user.
A standard URL schema, a universal link, or key-value pairs, which your application can parse, interpret and direct the user appropriately when the app is opened, is not affected by iOS 14. And in-app engagement marketing strategies employ the use of such kinds of links.
- The Power of Retention Rate
High user retention rates translate into brand loyalty, something you should strive to achieve for your app. So, while IDFA’s changes affect getting new users, it is time to focus on retaining your users and increasing your app’s retention rate. You can read “7 Mobile Marketing Campaign Types To Boost App Retention” to discover more about increasing retention rate.
The beautiful thing about user retention is that when the retained users become loyal, they do the marketing for you. They give you feedback on how to improve your app, share your app with friends (if you have employed the in-app engagement strategy of social shares), and help spread your marketing campaign that includes them.
So, you see that while IDFA changes affect user acquisition strategy for mobile app marketers, a higher retention rate from an effective in-app engagement strategy still ensures that you get a good number of new users.
Thankfully, engagement and retention strategies are not affected by the IDFA updates because the messaging channels and dynamic segmentation supported by the best-in-app user engagement platforms are generally built on the foundation of first-party data. This kind of data refers to information on user behavior and preferences from your app, website, or physical locations. To discover more about IDFA Changes, you can read “Why IDFA Changes Will Make Things Harder for Marketers”.
According to Statista, Valentine’s Day spending in the United States is expected to reach approximately 22 billion U.S. dollars in 2021. With the right marketing strategies, you can capitalize your app on this busy shopping season. Also, the good news is you don’t need to sell Valentine’s Day related products!
In this article, we will share effective last-minute Valentine’s Day marketing strategies.
- Engage with a Valentine’s Day Promotion
You can create holiday-specific promotions and products to your customers. You can consider offering free shipping, a gift with the purchase, free gift wrapping, and so on to attract buyers. You can support your sale with promotional activities such as promotional emails, social media announcements etc. You can announce your promotional activities via interactive stories on your app! Storyly enables you to highlight your promotions, desired products, and anything you want to show your users on your app in an interactive way. Contact us to learn more about Storyly.
- Run a Valentine’s Day Sale
There is one way to bring your online store to the front of the competition while millions of consumers shopping gifts online: running a sale! You can offer an attractive discount to drive more sales. You can use sale popups to promote your discount.
- Offer Gift Guides
The Valentine’s Day make pressure on people who can’t decide on a gift. If you help people to choose a gift for their valentines, you will probably get their trust and have a chance to make sales. You can easily road your audience with gender-based categories or go deeper into personality and interests.
- Drive Urgency
People shopping gift for Valentine’s Day is already bound by time. If you add a countdown timer, you should use as an advantage to drive urgency. You can use CTAs like “hurry up” or “Get it before Valentine’s Day” to create the urgency feeling.
- Target Last-Minute Shoppers
Some people may forget the Valentine’s Day or cannot decide their gift and postpone their purchases. You can target them by offering fast delivery. If you are offering gift cards, holidays are perfect for targeting last-minute shoppers.
- Don’t Forget About Single People
Not all of your consumers will celebrate Valentine’s Day. Some may consider it is unnecessary to celebrate and some may be single. However, single people may purchase gift for themselves. You can also wait until February 14 or 15 to serve up to this audience.
To sum up, Valentine’s Day is a great opportunity to increase in-app engagement and your sales with these Valentine’s Day marketing tips. You can target wisely and create promotions for last-minute shoppers. If you want to learn more about Valentine’s Day mobile marketing tips, you can read “Valentine’s Day Mobile Marketing Strategies to Increase Engagement”.
If you’re a smart tech entrepreneur looking to break into the highly innovative and lucrative tech space, entertainment apps are areas to consider.
Entertainment apps are apps that offer interactive activities ranging from pure leisure such as music and games to communication such as social media, streaming media, and instant messaging.
The key to the success of any entertainment app is In-app engagement. This is why In-app engagement metrics are the gold standard of the tech world. Not only do they reflect the touchpoints that customers have with products and apps but also, in most cases, dictate the direction of technological development.
So, in this article, we will provide you with all the right statistics you need to help you develop the next big entertainment app as well as tips to retain your users and keep users of the app engaged.
Entertainment Apps Statistics
To effectively develop an entertainment app that would buzz for a long time, if not infinitely, you need to be updated on the statistics around entertainment apps.
Statistics gathered from Google and Ipsos MORI on entertainment apps and in-app engagement shows the following:
- 55% of people who use entertainment apps use them while relaxing.
- 60% of smartphone users have contacted a business directly using the search results, for example through the “click to call” option.
- 93% of smartphone owners use apps.
- 81% of app users say they’re the main shopper in their household.
- 67% of smartphone users utilize gaming, entertainment, news, and sports apps.
- 52% of gaming app users are women.
- The frequency at which some users come back to their favorite games, sports, entertainment, and news apps is 2 times to 3 times a day.
From these statistics, it is clear that almost all smartphone owners use apps and almost three-quarters of users utilize entertainment apps. More than half of the time, these users utilize entertainment apps when relaxing.
Upland Localytics shows us that time-in-app, which is a huge indicator of in-app engagement, has been on a rise for media and entertainment apps. Their graph shows that in 2018, users spent more time on entertainment apps than they ever have before, beating 2017’s record by 12%.
Entertainment App Retention Statistics
Another metric for measuring in-app engagement is retention. Retention measures the percentage of users who return to an app one month, two months, and three months after downloading the app. The opposite metric, which is as well important, is Churn. Churn measures the percentage of people who do not return to an app one month, two months, and three months after downloading the app.
Statistics show that apps can ride buzz-worthy waves but struggle to keep users on board after the excitement has faded. According to Localytics, Media and Entertainment retention for the first half of 2018 settled at 39%, 28%, and 23%, while churn has reached 61%, 52%, and 77%, whereas the second half of 2017 has retention as 45%, 36%, and 32% and churn as 55%, 64%, and 68% churn.
However, you can increase in-app engagement and retention in entertainment app through the use of push notifications. According to Localytics, the push engagement metric, or the number of sessions users complete on average within seven days of receipt of a push, is peaking at 3.28 sessions per user for Android and 4.61 sessions per user for iOS. These numbers represent 14% and 38% increases for Android and iOS respectively year over year.
Opt-In rates – which shows the users who subscribed to the push notification – are not increasing with the push notification engagement, however. As of 2018, Opt-In rates settled at 76% for Android apps and 31% for iOS apps. You should know that that Android automatically opts users in, so its opt-in rate will typically be higher than that of iOS. Anyway, this statistic represents a decrease for iOS (45% to 31%), but a slight increase for Android (75% to 76%) since 2016.
Tips for In-App Engagement
After reading the above statistics, you may be wondering how to increase in-app engagement of your entertainment apps. Storyly is an interactive and customizable way to increase in-app engagement. You can contact us, we are here to help and answer any questions you might have. Here are other tips to increasing in-app engagement that you should embrace.
#1. Make Sure the App Works Flawlessly
The first step to losing the in-app engagement of your entertainment app is to launch an app filled with bugs. To avoid this catastrophe, make sure that your app works seamlessly before the day of launch. There are lots of entertainment apps providing similar value as yours, so if your app is slow, users will switch to your competitors. Instead of launching your app with all the features it promises, consider using an MVP app development strategy. Launch your app with only a few features that work perfectly.
#2. Provide Best Experience
The saying, “first impression matters” does not only work with physical meetings. It also works for entertainment apps! It is no new revelation that almost a quarter of all users abandon apps if they don’t like the design or can’t understand how to use it. These are first-time experiences that should be on your priority list if you want to increase the in-app engagement of your entertainment app. To navigate through the challenge of difficulty of use of your entertainment app, employ tutorials. They help users figure out how the entertainment app works. Also, ensure to add a ‘skip’ feature to enable customers who already know the system to move on quickly to the app.
#3. Add Social Features
Remember that in-app engagement is a totality of popularity, time-in-app, and retention. Storyly enables you to interact with your users. You can get your users’ reactions and feedbacks constantly and engage them to your app. Add social features that allow users to easily like and share your app with friends and family members. Consider adding features that enable your customers to send content which they created in your app to friends via chat or social media. They should also be able to post this content on their pages or invite friends to the app. Do all these and you may just develop an entertainment app as life-long and engaging as Netflix, Twitter, Tik Tok, and Facebook.
To sum up, you need to be sure that your app provides the best experience with an interactive way because the key to the success of any entertainment app is in-app engagement. In this article, we provided outstanding statistics and tips to improve in-app engagement in order to help you develop your app. You can read “7 Push Notification Strategies to Increase App Engagement” to learn more about in-app engagement.
Every year we spend more time watching videos on our mobile devices. In the United States, people spent 42 minutes a day viewing digital video on their mobile device last year, compared to 23 minutes on their computers. As we enter a new era where video is central to mobile content consumption, more and more mobile apps are looking for ways not only to seamlessly incorporate video into their apps but also to enhance the video experience they present their users.
That’s why we developed Interactive Video-on-Demand, a new feature for streaming recorded videos inside your stories. What makes it special is that you can use different interactive components on different sections of your video. It will enable you to create engaging and participatory video experiences where users directly interact with your content.
Capabilities of Interactive Video
There is no doubt about the power of video. According to a 2018 survey 85 percent of millennials in the US buy a product or service after watching a video. On the other hand, adding video functionality without worrying about technical difficulties is a challenge. So here are the capabilities of the interactive video:
High quality streaming: We use dedicated CDNs so you won’t be worrying about managing scalability and performance for your videos. Your users will enjoy your videos seamlessly.
Multiple interactions at different sections: You can add different interactions on your videos. Imagine at one part of your video you ask your users about their opinion on a product or topic. Later in that video you’ll be able to direct your users with a call-to-action. This interactive and participatory nature of your videos will greatly enhance the experience of your users.
Short- or long-form videos: We designed interactive video to enable you to deliver easily consumable and engaging videos. So you can either add short or long-form videos depending on the experience that you want to create. It is possible to add videos from 2 minutes to 30 minutes in length.
Storyly Creator App: For simplifying the creation and uploading process of your videos, we now have the Storyly Creator App. You can invite your influencers and/or partners to the app as broadcasters and let them share the video they created with you. Uploaded videos appear on your dashboard.
Deep Linking: Just like your stories, interactive videos have their own deep links as well. So you can easily embed your videos on any related screens and let your users open them from anywhere.
How Can You Benefit From Interactive Video?
There are many use cases for different verticals. Here are a few examples.
- If you own a shopping app, you can create discovery-driven experiences in your user’s shopping journeys. You can gather your users’ attention at the discovery level with interactive and shoppable videos.
- Influencers trying new products while interacting with users with interactive polls and sliders.
- Shoppable videos for exclusive collections with limited editions to inspire your users to convert.
- Product testing or description videos on related product pages that will boost conversions.
- Content apps can create appealing video content, ask your users’ opinions and gather instant feedback.
- An interactive trivia experience with quiz components to drive greater engagement inside your app.
- For recipe apps, it’s a great place to show accelerated recipes.
- You can build your monetization strategies on interactive videos as well with links outside of your app.
- At Storyly we have many lifestyle apps building their communities via stories. Likewise, interactive videos will support you in engaging your community.
- Short-form tutorials with feedback interactions for DIY platforms.
How Does It Work?
Just like how you create a new story group, you can also create an interactive video on the dashboard. If you are going to use the Storyly Creator App you first need to invite a broadcaster to the app. Once the broadcaster shares the video with you you will have it on your dashboard.
Then you can start editing it and building your interactive video experience in Storyly Studio.
Once you publish your video it is going to appear with a camera icon indicating that it’s a different format than your stories. When your users tap on the cover they are going to experience mobile-native and interactive video content. We added video-first gestures that are different from stories for a smooth viewing experience. The seek bar includes the sections where there are interactions so that your users will be an active part of your video.
The future belongs to great video storytellers. At Storyly, we aim to provide our customers video-centric capabilities so that they can engage and retain their users with seamless mobile-native experiences. There are countless use cases for interactive video and it’s just the beginning for apps from many different verticals.
Interactive video is already available for our enterprise plan customers. However, if you are not in the enterprise plan and still want to see the true potential of interactive videos in your app please contact your success manager. We’d be happy to tell you more about it and enable you to create great video experiences for your users.
User experience covers every aspect of the user’s interaction. The goal of a good user experience should be offering your customers what they want when they need when they are interacting with your app. Along with the 5Ps (Product, Place, Promotion, Price, People), you need to focus on user experience. UX is simply about improving the experience of users during their time using your app. In this article, we will focus on how the stories improve UX in your app.
What Storyly Solves?
Simply, Storyly solves discovery. It might be difficult to highlight many products at the same time with ensuring user-friendly app design. It became harder and harder to highlight different products or features in the apps. Storyly allows you to highlight your desired products and contents with different customization options. You can increase app interaction and retention rate with engaging stories. As an app owner, you can boost your revenue, keep the users in the app, and convert them to paying customers.
Onboarding gives the first impression to your users and the first impression last. According to Localytics, 1 of every 4 users does not come back to an app after their first use. Complex and long onboarding sessions can cause users to slip away. Storyly allows you to share engaging and interactive in-app stories unlike a traditional in-app page.
Social Media Experience
Stories are used in many different social media channels now. Users are getting used to the concept of stories. According to Jacob’s Law of Internet User Experience, when people get their cumulative experience of other websites, that adds to their understanding of how a website should work. Therefore, if your website looks similar to most other websites, then people are going to know how to use it. They are going to focus on your products, services, and offerings rather than focusing on how to use your website. If people are confused on the Web, they probably are going to leave! Stories will ensure the familiarity of the designs of your app with the best practices of Instagram.
As well as familiar icons, symbols, buttons, or colors, you can also use features that users are already familiar with from other apps. One of the best examples of these formats is stories. Storyly allows you to use story format in your apps.
Banners vs. Stories
People are exposed to so much information and products on the internet, and they have a limited time. Therefore, they don’t want to dig into information so much. They are open to the information that comes from the easiest way. With Storyly, people have to scroll less and able to see more of your highlighted products or services.
Focusing on Mobile
Despite the similarity of web design and mobile app design, they differentiate in particular ways. Mobile apps use a static carousel, which is actually designed for websites. However, Storyly offers a design that is produced for mobile apps only.
Storyly is an interactive, familiar, creative, and easy way to interact with your customers and improve user experience. You can add customized stories to your app with Storyly. Contact us for more detail.
Optimizing mobile ads is one of the best tactics of marketers and publishers. Mobile app ads can help you with many things. There are many types of ads, and most of them primarily increase app engagements and conversions.
1) Importance of Ads for Mobile Apps
If you want to attract users’ attention, you have to take your place on their mobile devices. Mobile ads are the easiest way to reach users. They don’t need to have your app on their device to view ads. That’s why mobile advertising can be so effective. More than 40% of online transactions are done on a mobile device, and more than 90% of users who see this relevant ad are positively affected. You can get help from experts like Storyly to get the best conversion and engagement from mobile ads. Thus, you can use your advertising budgets and investment costs at the most efficient level.
2) How In-App Engagement Improves Mobile Ads Performance
Advertisers can monetize their apps by integrating ad networks into their apps. It’s pretty easy to achieve this with SDK integration. The network collects advertising inventories from the apps it integrates with. In-app interactions increase the visibility of ads and have a positive effect on users. This increases the conversion rate and app engagement.
3) Types of Mobile Ads
There are many mobile app ads. Let’s examine them now.
- Cross-Promotional Ads
You can use a cross-promotion ad if you have multiple apps. By redirecting users from one app to another app, you can gather both audiences.
- In-App Ads
In-app ads provide a dynamic user experience. It attracts users with animations and interactive effects. It increases engagement and provides publishers with a better controlled and managed ad.
- Banner Ads
These rectangular image or text ads are shown at the top or bottom of the screen as part of an app’s UI. They can appear as a standard header or square. In-app banner advertising often includes full-screen banners that take up the entire screen of mobile devices. These ads are affordable, cost-effective, easy to launch, and universally supported.
- Interstitial Ads
Interstitials are full-screen ads displayed between standard interactions in user experience. Getting the user’s attention with a full-screen ad is also popular. The app developers acknowledge this situation between advertising and user experience.
To protect the user experience, Google’s policies on these ads should not be ignored.
- Video Ads
Mobile video ads are the type of advertising that provides the best interaction rates. This type provides high engagement, interaction, and conversion.
- Location-Based Ads
Location-based ads allow advertisers to advertise to target audiences by sending relevant messages to their real-time geographic location.
- Playable Ads
Playable ads are one of the most commonly used ad types in-game apps. It allows users to interact with a snippet of your mobile app. These ads usually end with a CTA. Previews that are under 60 seconds will be played.
- Rewarded Video Ads
Award-winning video ads are becoming increasingly popular. A widely used ad type, it can increase app revenue by almost half. With these types of ads, users prefer to watch the ad in exchange for some incentive. It appears on the full-screen. They are so effective that more than half of the users regularly interact with rewarded video ads.
- Native Ads
Mobile native ads are a type of ad that contains text or video ads influenced by the appearance of content on a website. This type of advertisement is not perceived as direct advertisements by app users, thus increasing user loyalty.
- Rich Media Ads
It is the type that is served as a mobile banner ad that contains a set of HTML, CSS, JS, and image files. The mobile rich media ad type enables the implementation of creative ideas. In this way, it provides high participation, interaction, and conversion. High-quality graphics, multimedia, etc. It is effortless to achieve this.