Improve UX in Your App with Stories
User experience covers every aspect of the user’s interaction. The goal of a good user experience should be offering your customers what they want when they need when they are interacting with your app. Along with the 5Ps (Product, Place, Promotion, Price, People), you need to focus on user experience. UX is simply about improving the experience of users during their time using your app. In this article, we will focus on how the stories improve UX in your app.
What Storyly Solves?
Simply, Storyly solves discovery. It might be difficult to highlight many products at the same time with ensuring user-friendly app design. It became harder and harder to highlight different products or features in the apps. Storyly allows you to highlight your desired products and contents with different customization options. You can increase app interaction and retention rate with engaging stories. As an app owner, you can boost your revenue, keep the users in the app, and convert them to paying customers.
Onboarding
Onboarding gives the first impression to your users and the first impression last. According to Localytics, 1 of every 4 users does not come back to an app after their first use. Complex and long onboarding sessions can cause users to slip away. Storyly allows you to share engaging and interactive in-app stories unlike a traditional in-app page.
Social Media Experience
Stories are used in many different social media channels now. Users are getting used to the concept of stories. According to Jacob’s Law of Internet User Experience, when people get their cumulative experience of other websites, that adds to their understanding of how a website should work. Therefore, if your website looks similar to most other websites, then people are going to know how to use it. They are going to focus on your products, services, and offerings rather than focusing on how to use your website. If people are confused on the Web, they probably are going to leave! Stories will ensure the familiarity of the designs of your app with the best practices of Instagram.
Being Familiar
As well as familiar icons, symbols, buttons, or colors, you can also use features that users are already familiar with from other apps. One of the best examples of these formats is stories. Storyly allows you to use story format in your apps.
Banners vs. Stories
People are exposed to so much information and products on the internet, and they have a limited time. Therefore, they don’t want to dig into information so much. They are open to the information that comes from the easiest way. With Storyly, people have to scroll less and able to see more of your highlighted products or services.
Focusing on Mobile
Despite the similarity of web design and mobile app design, they differentiate in particular ways. Mobile apps use a static carousel, which is actually designed for websites. However, Storyly offers a design that is produced for mobile apps only.
Last Words
Storyly is an interactive, familiar, creative, and easy way to interact with your customers and improve user experience. You can add customized stories to your app with Storyly. Contact us for more detail.
What Are In-App Stories? How To Integrate To Your App Easily?
There is an increasing trend of in-app stories for various promotional or advertising purposes on social media mobile platforms. Today, this extension leads to massive improvements. In particular, Instagram stories are visited by more than 500 million users every day. Surprisingly, a third of the content of Instagram stories is commercial. According to experts, if the trend continues like this, the need for story SDKs will increase.
- What Are In-App Stories & Why You Should Use Them In Your App?
In-app stories play one of the most critical roles in increasing app interaction.
In-app stories are a short storytelling element for your app. It is content that promotes your products or services to your users within the app. These contents are the content of your app created to be displayed to your users. To communicate with your users through your app, you can add the following to your in-app stories; Images, Polls, GIFs, Emojis, and more.
– App Engagement
Your app’s user engagement is one of the essential things for an App. If we take a mobile app as a basis, we can say that app engagement is a set of metrics that track how many users interact with your mobile app. It gives detailed information about how many people use your app according to functionality and user types. Besides, you can learn about how active users are in your mobile app. App engagement can enable you to analyze the performance of apps in terms of long-term App sustainability. It would be best if you had lots of app engagements for your app to be successful. App engagement aims to keep the user interested in your app. To increase your app engagement, you can use app engagement tools and story SDKs. To learn more detailed information about app engagement, check out the blog post.
– App Session
App session; is the time an app user interacts with the app. It records the session to show how much time users spent in an app when the mobile app is opened. For example, session data can be used to determine the average time users spend in an app and the time of day when users are most likely to interact with a particular app. In-app stories will improve your app session.
– App Revenue
Adding interactive and social features to your app, such as live stories interactive stories, is one of the most effective ways to increase app revenue. How many users you interact with affects your conversion rate, which allows you to earn app revenue. Retaining the old customer costs less than acquiring a new customer. If you want to generate app revenue, focus on your existing customers, and focus on engaging with them. You can consider days like Black Friday, Cyber Monday, or Christmas.
– Branding & Creativity
Showing your brand at least once a day during the 24-hour story period increases users’ chance to remember your product on their next visit. To not bore your potential customers, you should produce lots of creative creatives for your branding ads and use them regularly in rotation. Users want to see new designs and messages. You should provide creative branding activities that will keep their interest alive and increase their appeal. Live stories and interactive stories are a rich resource for Branding and Creativity. Stories SDKs will be very useful for you in this regard.
– Targeting
Thanks to the in-app stories, the mobile app can provide user segmentation and be changed by geographic location, demographic factors, interests, etc. You can adjust the target audience settings. Instead of showing an advertisement to all users or followers that exist for your app, you can identify target audiences based on their demographics, geographic location, and other pre-determined relevant criteria. Mobile app targeting is one of the best methods to gather valuable information about mobile app campaigns and target users in a much more specific way. In this way, marketers and advertising professionals will personalize their products and services to users.
- How To Add Stories To Your App?
Storyly is a story SDK where you can monitor and evaluate your in-app stories’ performance that provides this level of story integration with your app. It can be integrated with recommended engines. Integrate our Storyly SDK into your mobile app to interact with your app’s users and deliver in-app stories. You can check out our step-by-step guide on how to integrate! Find out how to integrate with:
iOS
React Native
Android
Flutter
You can reach detailed information here about creating and editing a story!
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