Effective in-app engagement entails constantly placing your app’s content in the face of the users. It is the main way your app can breathe some air in the stiff competitive marketing landscape. Push notification is one of the best ways to keep users using your app.
Over time, push notification has proved to be an effective tool for increasing app retention. Statistics show that on average, users open an app 14.7 times per month after accepting push notifications, compared to an average of 5.4 times when they don’t accept push notifications.
Aside from using push notifications to increase the retention rate of your app, it is a great way to communicate with your users and advertise at zero cost.
If you haven’t been using push notification for your android or iOS app, or not using it enough, this article will show you how to maximize this feature for your mobile app.
But first, let’s answer a pressing question!
Why Push Notifications Don’t Reach
When you send push notifications to your users, you expect that they all get it. Well, this is not always the case. Sometimes, push notifications don’t reach your users on their devices.
The main reason for this is that cloud messaging platforms (e.g., Google Cloud Messaging) usually fail to deliver your notification to devices that are either inactive or not connected to the internet.
Besides, OEM restriction can also prevent devices from running the GCM service. In this case, you’ll need to learn new ways to optimize your push notification service across various mobile platforms.
Factors Affecting Push Notification Delivery
When notifications successfully sent to GCM are not delivered to every user, it’s as a result of one or more of the following:
- Opting out of the push notification service
- Inactive use of the app for three weeks or more
- The use of Chinese Android smartphones whose OEM (Original Equipment Manufacturers) limits the device’s connectivity with GCM and Firebase Cloud Messaging (FCM).
- Poor network connectivity
- The use of older and outdated android or iOS versions
- Sending push notifications at the time when the user’s device is not connected to the internet.
How to Improve Delivery of Push Notification
The hindrances to effective push notification service may look insurmountable but there are always ways around them. Here are some of these ways:
1. Engaging with users across multiple devices and sending push notifications to them on all active devices which they have installed.
2. Employ Push Amplification to improve delivery rates of push notifications by 50% on most Chinese OEM devices.
3. Utilizing Huawei’s SDK to bypass OEM restrictions on Huawei phones running on the new Harmony OS and send push notifications to these phones.
4. Utilizing third-party push services such as Xiaomi Push, Huawei Push, and Firebase Cloud Messaging push services to push notifications on these Chinese phones with OEMs that restrict push notifications.
5. Adopting a batch campaign delivery that allows you to send push notifications in batches at various time intervals.
Use of Data, Segmentation, and Personalization
How effective your push notification is at engaging your users on either android or iOS platforms depends on the personalization of the content you share. Research shows that over 78% of consumers act on promotional offers with personalized brand messaging. For you to achieve personalization, however, you need to properly segment the data you need.
Use of Dynamic Push Notification
This involves AI and automation detecting user behavior to send relevant, personalized notifications automatically. Marketers only have to leverage the data they collect to make this work. When you use Dynamic Product Messaging, you become able to connect with your customers via means that were previously unavailable.
The health and fitness app industry is growing exponentially, with more and more people adopting healthier lifestyles. Users don’t shy away from choosing paid subscriptions for quality apps that help them on their personal health and fitness journeys.
Health App Statistics
According to the Gallup survey taken out during the November of 2020 show that 20% of men and 17% of women use these apps to track their health statistics.
The health app users are likely to be younger, and adults the age of 55 mostly use the health apps about 24 to 25 %, and adults use about 12%. These differences may be due to generation and usage style. According to the survey of Gallup, it is supposed that about 45% of the Americans tried to use health app and increase their engagement like using the fitness tracker or mobile health app.
Generally, engagements refer to the metrics that track how many users are interacting with your apps. It also tells that how the active users are on the application of the healthy mobile app. App engagement metrics can also add how many times a user opens the app, its duration, and what actions take in the mobile app.
There are the following tips for the In-App Engagement
Most of the consumers want to increase the relationship with the new brand apps. By making personal communication with the customer, it will increase the app engagement. In personal communication, it is easy to know about the customers’ problems or any feedback related to the health app. These communication types help the apps feedback and solve the customer problem and improve the product functionally over time. By knowing the different feedback and uses application it enhances the app engagement and improves the statistics nature. With Storyly, you can create customized stories for your mobile app. You can deliver personalized in-app experience for your users. Contact for more details about Storyly.
Encourage Usage of App Feature
The best way is to give all maximum information about the app for the users and give some ads related to the health mobile and fitness it will encourage the usage of the different app features. There are too many features that are not understandable for the customers; giving time and detailed information will help the consumers increase the app’s engagement. Good accuracy and informative material in the healthy apps encourage the app features’ usage and enhance the app engagements.
To develop good loyalty with the customer is to maximize the rate of the app engagement. In the competitive era, there is also competition in the different app features and usage. Mobile users with a higher lifetime value are more likely to spend on in-app purchases, So always remember that a small reward and efforts build loyalty that can go a long way. By offering rewards or incentives, there is more chance to build loyalty and improve the engagement of healthy apps. To allow sharing via social media, transfer your product into a game, create customizable experiences and develop the faithful feature according to the customer, increase the rate of loyalty and improve the healthy app engagements.
Ensure Data Privacy
Hackers steal the data, and misuse may reduce the engagement of the healthy apps. Security is the biggest concern nowadays. To ensure data privacy, there is a need to give full security about the customers’ apps and features. Another statistic reveals that about 93 % of the apps contain the same level of security concerns. The common issue of healthy mobile app security is improper handling, broken cryptography, data leakage, and poor authentication levels. By giving the data security through the SQ Lite database, Encryption modules may ensure data privacy and maximized the In-app engagements. MAM and MDM integration Use only authorized APIs also give the surety of the data privacy.
Pay Attention to Push Notification Timing & Frequency
Push notification is a short type of message that is sent directly to your user’s mobile device. It is a great way to trigger the In-app engagements and notify the users of important news and much more. As more and more people start using your healthy apps, take advantage of the healthy apps usage statistics to make your push notification smarter. By checking the time, mind the frequency, writing an attractive text, targeting your users, and tracking and improving and pleasing sound, all these tricks and skills pay attention to push the notification according to the timing and frequency.
In-App Engagement is the best way to make the people engage with your enlightened apps in the more competitive era. To know the recent statistics of the apps, modified healthy apps according to the peoples, mood, health, and world status enhance your healthy apps’ engagements with the help of the tips we gave. By giving all possible aspects to the customers within the apps also increase the usage of apps.
Optimizing mobile ads is one of the best tactics of marketers and publishers. Mobile app ads can help you with many things. There are many types of ads, and most of them primarily increase app engagements and conversions.
1) Importance of Ads for Mobile Apps
If you want to attract users’ attention, you have to take your place on their mobile devices. Mobile ads are the easiest way to reach users. They don’t need to have your app on their device to view ads. That’s why mobile advertising can be so effective. More than 40% of online transactions are done on a mobile device, and more than 90% of users who see this relevant ad are positively affected. You can get help from experts like Storyly to get the best conversion and engagement from mobile ads. Thus, you can use your advertising budgets and investment costs at the most efficient level.
2) How In-App Engagement Improves Mobile Ads Performance
Advertisers can monetize their apps by integrating ad networks into their apps. It’s pretty easy to achieve this with SDK integration. The network collects advertising inventories from the apps it integrates with. In-app interactions increase the visibility of ads and have a positive effect on users. This increases the conversion rate and app engagement.
3) Types of Mobile Ads
There are many mobile app ads. Let’s examine them now.
- Cross-Promotional Ads
You can use a cross-promotion ad if you have multiple apps. By redirecting users from one app to another app, you can gather both audiences.
- In-App Ads
In-app ads provide a dynamic user experience. It attracts users with animations and interactive effects. It increases engagement and provides publishers with a better controlled and managed ad.
- Banner Ads
These rectangular image or text ads are shown at the top or bottom of the screen as part of an app’s UI. They can appear as a standard header or square. In-app banner advertising often includes full-screen banners that take up the entire screen of mobile devices. These ads are affordable, cost-effective, easy to launch, and universally supported.
- Interstitial Ads
Interstitials are full-screen ads displayed between standard interactions in user experience. Getting the user’s attention with a full-screen ad is also popular. The app developers acknowledge this situation between advertising and user experience.
To protect the user experience, Google’s policies on these ads should not be ignored.
- Video Ads
Mobile video ads are the type of advertising that provides the best interaction rates. This type provides high engagement, interaction, and conversion.
- Location-Based Ads
Location-based ads allow advertisers to advertise to target audiences by sending relevant messages to their real-time geographic location.
- Playable Ads
Playable ads are one of the most commonly used ad types in-game apps. It allows users to interact with a snippet of your mobile app. These ads usually end with a CTA. Previews that are under 60 seconds will be played.
- Rewarded Video Ads
Award-winning video ads are becoming increasingly popular. A widely used ad type, it can increase app revenue by almost half. With these types of ads, users prefer to watch the ad in exchange for some incentive. It appears on the full-screen. They are so effective that more than half of the users regularly interact with rewarded video ads.
- Native Ads
Mobile native ads are a type of ad that contains text or video ads influenced by the appearance of content on a website. This type of advertisement is not perceived as direct advertisements by app users, thus increasing user loyalty.
- Rich Media Ads
It is the type that is served as a mobile banner ad that contains a set of HTML, CSS, JS, and image files. The mobile rich media ad type enables the implementation of creative ideas. In this way, it provides high participation, interaction, and conversion. High-quality graphics, multimedia, etc. It is effortless to achieve this.
Real-time and relevant data is the foundation of modern marketing. Marketers have gained access to customer information, allowing brands to serve up timely with personalized advertisements and messages to their users and optimize marketing campaigns. By accessing the customer data, many brands are able to increase margins, stronger user acquisition, and robust retention rates.
However, Apple announced the new update brought some changes to the IDFA, which marketers need to be aware of. How will IDFA changes affect marketers?
– Why IDFA Changes Matter for Marketers
IDFA (Identifier for Advertisers) is a device identifier assigned to a user’s device. With the growth of mobile activity among users, many marketers may have expected to get the benefits with more targeted advertising campaigns. Marketers use IDFA to track and target within iOS apps. Also, the IDFA impacts the ad spent. However, these ads would be significantly less personalized and relevant without the IDFA.
– What is Changing?
Brands were previously able to access a given phone or tablet’s IDFA after that user installed their app without permission. However, under this change, mobile apps on iOS 14 will be required to ask users for permission before brands can gain access explicitly.
– Meaning of IDFA Changes for Marketers
Brands that rely on IDFA to power parts of their customer engagement strategy face the need to make major strategic shifts in a short amount of time. It is a challenging and fast-moving marketing landscape. In general, brands tend to split their digital marketing efforts into User Acquisition and In-App Engagement & Retention.
- User Acquisition
Marketers, which are currently leveraging IDFA, should expect to see declines in their acquisition numbers about their ad spend across all ad networks. Moreover, there is potential for disruption when it comes to installing attribution to acquire new users.
- In-App Engagement and Retention
Marketers had built and maintained a relationship with their customers by engaging and retaining users with relevant, personalized, and timely messages thanks to IDFA. However, marketers’ efforts for in-app engagement and user retention will be greater than before after IDFA changes.
– How Should Marketers Respond?
These changes are going to be a serious challenge for a lot of marketers. You need to plan your marketing and advertising plan carefully. Storyly gives a significant opportunity to increase in-app engagement and user retention. Get more information about how you can create targeted and personalized stories to increase user engagement and retention.
To sum up, Apple’s changes to IDFA will affect marketers and cause serious challenges in advertising. Marketers should carefully analyze and plan their advertising activities and ensure to increase in-app engagement and retention.
App Engagement Marketing is a great way to grow your mobile app. Who wants to learn about app engagement metrics, increasing engagement, and methods? Continue reading our article!
What Is App Engagement? Why Is It Important?
Engagement in mobile marketing is the interaction between mobile app users and mobile app. It is measured through multiple metrics that users engage with the app, such as the number of users, session times, etc. Mobile app engagement allows your users to keep coming back to your mobile app and take the desired action. It also provides data and information for you to analyze the well-running parts of your app engagement strategy. Mobile app engagement prioritizes user needs. It allows you to measure how users engage with mobile campaigns. It also allows you to design and manage your campaigns to increase interaction with the app or restart it with this metering.
Engagement is significant to mobile marketers and advertisers. Without an interactive user base, apps won’t be useful. The user who does not engage will not benefit you. Engaging users will enable you to grow your app and ultimately generate revenue successfully. In this way, mobile app developers better understand the areas where they can improve and change the app. With the necessary arrangements, user’s retention can be longer, and engagement can be increased.
In mobile app advertising, understanding the high and low points of engagement helps advertisers optimize their campaigns. Retargeting and re-engagement campaigns can be successfully implemented by advertisers who can analyze their target audience and engage points. With this, you can reduce mobile marketing costs. Measure and analyze a mobile-focused business’s user engagement levels.
What Are the Most Important App Engagement Metrics?
There are many ways to improve your mobile app engagement. Some mobile app metrics are very effective at improving. So, what are the most common mobile app engagement metrics?
Active app users
Active users are critical to app developers. It helps you determine how many users have returned to your app. This metric will help you understand how functional your app is.
With this metric, you can determine what percentage of your users are coming back to your app. The retention rate allows you to understand whether your mobile app is useful and useful. This metric can give you a good idea about app engagement marketing.
Session length is the time a user spends in your mobile app. The length of time spent in implementation is a good indicator of app engagement.
It refers to the number of users who access and download your mobile app thanks to a specific resource. With the helpful resources, you will have app engagement with users. If the target audience of the resources used is similar to your app’s target audience, you can achieve too high results for your app.
It refers to the paths your mobile application users follow on the application screen. Analyzing where users spend the most time on the app screen shows you which area you need to engage with them.
Lifetime value (LTV)
Refers to your users’ revenue over the life expectancy of your app since the first time they downloaded your app. LTV can be calculated on a monthly average or per user. It is a fundamental metric as the sustainability and profitability of your app depends on this ratio. Also, a mobile app with sustainable value will yield good results in terms of engagement.
Time to load or start
If the loading and opening time is high, this affects the storage time negatively. Fast loading of the application or related page positively affects and increases the interaction of the application.
Categorizing users in their actions in the application is called Segmentation. Some users can use certain parts of the application more than other users to try to interact with users in their personalized areas to increase application interaction.
Categorizing users in their actions in the application is called Segmentation. Some users can use certain parts of the application more than other users to try to interact with users in their personalized areas to increase application interaction.
How Can You Increase App Engagement?
We have mentioned above the importance of app engagement and app engagement marketing. So how to increase app engagement? What are the app engagement tools and app engagement methods to increase?
Warnings or banners that appear on the user’s mobile device screen. The user must have downloaded your app to receive the notification. It allows you to provide status updates with push notifications, provide personalized offers, announce critical new features, or deliver any notification you want to convey to the user. Using push notifications can increase user engagement and return to your app.
Rich push notifications are similar to push notifications, but their content is enriched with images, video, or sound files. Such rich push notifications are more effective in user app engagement.
These types of messages appear when your users are active in the app. Thanks to in-app messages, you can announce product updates, confirm sales transactions, and show users personalized suggestions and campaigns.
You can increase engagement and conversion by using in-app messages. The primary purpose is to increase the session’s duration, as these messages are displayed when a user is active in the app. In-app engagement marketing, in-app messages are a pretty good method.
As mobile devices become more popular, email marketing is beneficial for keeping in touch with app users. It is one of the effective channels for reaching and retaining potential users. You can use email to inform your users about your newsletter and application updates and to offer user-specific discounts and promotions.
If users don’t understand an app’s value proposition, they won’t consider using that app. You must show your users the importance and purpose of your application at first. Why should they use your app?
You should explain the basic features and functions of your application to your users. You can then increase the application interaction by highlighting the advantages and benefits. With this first engagement, you have to make the registration process as easy and as fast as possible. Users don’t want to be involved in a registration process that seems complicated to them.
Offer and Loyalty Program
You must offer a reward or loyalty program to your app users. In this way, you would encourage your app users to use your app and, loyalty programs make your users feel important and essential. Thus, you increase app engagement.
Users want to communicate with brands. Therefore, two-way communication is critical. You can get the feedback of your app users and understand what they want. In this way, you can improve the functionality of your mobile app and increase app engagement.
Keep Your App Updated
Updating your app is the best way to market new features to your users and show that you’re active. You can also increase app engagement quickly by making improvements according to user experience.
There is an increasing trend of in-app stories for various promotional or advertising purposes on social media mobile platforms. Today, this extension leads to massive improvements. In particular, Instagram stories are visited by more than 500 million users every day. Surprisingly, a third of the content of Instagram stories is commercial. According to experts, if the trend continues like this, the need for story SDKs will increase.
- What Are In-App Stories & Why You Should Use Them In Your App?
In-app stories play one of the most critical roles in increasing app interaction.
In-app stories are a short storytelling element for your app. It is content that promotes your products or services to your users within the app. These contents are the content of your app created to be displayed to your users. To communicate with your users through your app, you can add the following to your in-app stories; Images, Polls, GIFs, Emojis, and more.
– App Engagement
Your app’s user engagement is one of the essential things for an App. If we take a mobile app as a basis, we can say that app engagement is a set of metrics that track how many users interact with your mobile app. It gives detailed information about how many people use your app according to functionality and user types. Besides, you can learn about how active users are in your mobile app. App engagement can enable you to analyze the performance of apps in terms of long-term App sustainability. It would be best if you had lots of app engagements for your app to be successful. App engagement aims to keep the user interested in your app. To increase your app engagement, you can use app engagement tools and story SDKs. To learn more detailed information about app engagement, check out the blog post.
– App Session
App session; is the time an app user interacts with the app. It records the session to show how much time users spent in an app when the mobile app is opened. For example, session data can be used to determine the average time users spend in an app and the time of day when users are most likely to interact with a particular app. In-app stories will improve your app session.
– App Revenue
Adding interactive and social features to your app, such as live stories interactive stories, is one of the most effective ways to increase app revenue. How many users you interact with affects your conversion rate, which allows you to earn app revenue. Retaining the old customer costs less than acquiring a new customer. If you want to generate app revenue, focus on your existing customers, and focus on engaging with them. You can consider days like Black Friday, Cyber Monday, or Christmas.
– Branding & Creativity
Showing your brand at least once a day during the 24-hour story period increases users’ chance to remember your product on their next visit. To not bore your potential customers, you should produce lots of creative creatives for your branding ads and use them regularly in rotation. Users want to see new designs and messages. You should provide creative branding activities that will keep their interest alive and increase their appeal. Live stories and interactive stories are a rich resource for Branding and Creativity. Stories SDKs will be very useful for you in this regard.
Thanks to the in-app stories, the mobile app can provide user segmentation and be changed by geographic location, demographic factors, interests, etc. You can adjust the target audience settings. Instead of showing an advertisement to all users or followers that exist for your app, you can identify target audiences based on their demographics, geographic location, and other pre-determined relevant criteria. Mobile app targeting is one of the best methods to gather valuable information about mobile app campaigns and target users in a much more specific way. In this way, marketers and advertising professionals will personalize their products and services to users.
- How To Add Stories To Your App?
Storyly is a story SDK where you can monitor and evaluate your in-app stories’ performance that provides this level of story integration with your app. It can be integrated with recommended engines. Integrate our Storyly SDK into your mobile app to interact with your app’s users and deliver in-app stories. You can check out our step-by-step guide on how to integrate! Find out how to integrate with:
You can reach detailed information here about creating and editing a story!
Black Friday is a time when online sales are booming as you know. Therefore, your app also must adapt to this marketing environment. We have prepared the following recommendations on preparing your app for Black Friday, which competition is intense and online revenues are peaking. Are you ready to know how can you make ready your app for Black Friday? Let’s start!
Keep Your App Fresh
If you want to increase users’ interest in your mobile app, you must keep your app updated and regularly add rich content.It is an example of keeping up-to-date with the mobile app payment system. Especially for Black Friday, your mobile app payment system should be excellent. In-app purchases are significant for mobile app engagement. Keeping up-to-date and rich in content will increase your site traffic and move you to the top in on-site purchases.
Get Users A Powerful Reason To Download Your App
Mobile app publishers and marketers should ask themselves, “Do I give users a strong reason to download my mobile app? “. It would be best if you promised users a purpose and a reward for downloading your app. For example, you can offer special discounts to people who download your mobile app for the first time. It would be best to provide various advantages to your customers who log in from your mobile app.
Recommendation programs are also a very effective method to attract users to the app. You can give each of your users a unique promo code and encourage them to share your app. It will bring you new customers, while your user continues to shop from your app. Thus, both the inviting user and the invited user are rewarded.
Make Use Of Push Notification
Mobile push notifications are essential to show that you start Black Friday. Because Black Friday doesn’t withdraw at the same time in every store; moreover, it does not end simultaneously. If you wish, you can continue to sell your products on your app like Black Friday.
It would be best if you didn’t forget to customize the push notifications. You should customize the push notifications as much as possible. For example, you can notify that a discount has started on the product or items your user recently viewed. Or you can send the message that an item in your cart is currently 50% off due to Black Friday.
You can review our blog post titled “7 Push Notification Strategies to Increase App Engagement” to increase and improve push notifications app engagement.
Use Gamification To Increase Retention
When Black Friday is over, your users shouldn’t leave your app either. You should keep your users’ interest alive and add fun gamification features to your app. It would be best if you continued to offer various benefits to your users. You can continue to keep your users in the app by providing gamification features with these advantages. In this way, your app engagement will continue to hold without falling, and your conversion rate will increase.
Engage Users With Your App Smartly
The Black Friday craze is at a peak in online sales. Therefore, we can say that competition is the most fierce. In this atmosphere, you need appropriate marketing strategies and a knowledgeable team to prepare your Black Friday app. As Storyly, we are ready to assist you if you want a team to reach your target audience, manage your marketing strategy correctly, and know your app’s technical details. Your competitors can get in front of you with the support team to help them. Do not be deprived of these services. Prepare your app for Black Friday with Storyly! What’s more, Storyly 2.0, a brand new way to engage with your users, is now live!
It is essential to analyze the number of installs, uninstalls, and active users to run marketing campaigns effectively in the mobile app world. To monitor app uninstallations on iOS and Android devices, you must install the appropriate SDKs. We must integrate push notification to be able to track app uninstalls. In this way, we can provide a full follow-up of uninstalling processes.
What Do Statistics Say About App Uninstall?
When it comes to app stores, 80% of users uninstall the app from their mobile devices three days after the app is installed. In other words, 2 out of 10 people will not uninstall your mobile app within three days after downloading it. After three months, 5% of the remaining 20% uninstall the app from their mobile devices.
App Uninstall and Push Notifications
Detection of app uninstalls can be made by sending silent push notifications. Notifications that are not created on the devices of the app users are called silent push notifications. You can keep track of app uninstalls by sending silent push notifications to all devices where your app is installed.
Why is App Uninstall Tracking important?
In the mobile marketing world, how much any app is loaded is extremely important. However, uninstalling processes are just as important and maybe even more critical. Uninstall traces are of paramount importance for growth-oriented publishers and marketers. In addition to affecting your ranking on the App Store and Google Play, it is also essential in many other aspects. For example; We want to win potential users, and we don’t want to lose existing users. Users who do not use our app cannot watch mobile app ads or make in-app purchases. All of these reduce the value of your app.
3 of the Best Android & iOS App Uninstalls Tracking Tools
Google Play Developer Console allows you to measure app uninstalls of your mobile app. To use this tool, you must first sign in to the Google Play Developer Console. Next, choose your app. You can monitor the number of app installations and apps for the control panel’s desired date and period. Moreover, you can use this app uninstall tracking tool for free.
Another vital tool for in-app uninstall tracking is MoEngage. It is effortless to use, and this tool offers you some solution suggestions to regain your users. There are many criteria for your users who uninstall your app. You can even choose a specific range for these criteria. If you follow app uninstall metrics, you can determine why your users have uninstalled your app. You can then fix the problem with your app and notify your users of your update with an e-mail. Moreover, these analyzes are free for less than 10,000 active users per month, in addition to a 30-day free trial period.
Localytics is a new app uninstalls tracking tool that has just entered the markets and top tools lists. Localytics, like other, uninstall tracking tools, offers the ability to track potential product or technical issues with installation and real-time error detection. With the Localytics tool, you can monitor mobile app sessions and durations and many more analytical metrics. They currently offer demos to their customers, but it will be one of the best tools in this field in the coming days.
Final pieces of Advice on the App Uninstall Tracking Tools
For more detailed information about app uninstallation tracking, you can review the blog posts titled “ 7 of the Best Android & iOS App Uninstalls Tracking Tools ” and “ 8 Tools for iOS and Android Track App Uninstalls ” published by App Samurai.
Do users really want to fill out surveys or provide feedback? Either way, you need their opinions to improve your app! Check out the best SDK you can use to get the best out of in-app surveys.
Push notification strategies and push notification marketing are among the most effective and simplest methods mobile app publishers can use to increase and retain users. In this article, where we will answer the question of how to increase app engagement, the most important point is your target audience. Because using a push notification that concerns your target audience allows you to increase your app engagement.
What Are Push Notifications?
Push notifications are notification alerts and messages that are sent directly to the user’s mobile device to appear on the lock screen. App publishers can send push notifications if the push notifications of the user who downloaded the relevant app are on their mobile device. The push notification marketing technique involves sending messages without having any contact information to reach the relevant user. However, in order to send push notifications, app publishers still need to ask the user for permission. The difference between push notifications and in-app messaging is that the user does not need to log in to your app to receive the message in push notifications.
Every operating system now has a customized push notification service. It is possible to make personalized melodies, text message sending, and additions to the app icon. App users can perform some actions with pop-ups without logging in to the app. This increases user engagement and re-engagement. Push notifications are also one of the most effective and simplest methods to increase in-app conversion rates and lifetime value.
The Best Push Notification Strategies to Increase App Engagement
We reviewed the Best Instant Notification Strategies to Increase App Engagement for you. You will be able to easily increase your app engagement with these strategies.
- Segmentation and Targeting
Segmentation and targeting are extremely important because sending the same notification to everyone has unintended consequences. Send personalized messages for each user based on their needs. Demonstrate that you have mastered the user’s interests and behave appropriately for their segment. This segmentation may differ from Android push notifications and iOS push notifications. And sending push notification tailored to the user’s device is a great way to target.
It is also very important that you customize your push notifications. You must personally send push notifications to users. Personalized push notifications allow you to reach the right users at the right time. Customizing personalized push notifications to your target audience, user groups, and user lifecycle is a great way to increase app engagement. You can also customize this personalization as Android push notifications and iOS push notifications. In this way, you can maximize your mobile app engagement.
- Testing CTA’s and Other Messages
Observe the effects of encouraging users to take a specific action by testing CTA messages and other messages. You can notify your users with a CTA like buy now, but do now; You can also inform them with other messages such as add to the list, 20% discount. Test which message is better for the users and groups you want to reach. It can also be a good way to test in-app messaging and push notifications.
- Limited-Time Offers
Encourage your users by offering limited time offers. It is clear why push notifications containing such CTA offers are sent to users and represent a clear value for them. It allows you to test the offers you offer to users and the way you reach them.
- App Update Alerts
App updates alerts mean making your own show.
Show your users how hard you work and how you stay up to date. Report apps and improvements in detail for your users who don’t have automatic updates turned on. Tell them about the advantages of updating.
- Size Optimization
Adjust the size of your push notifications to a suitable size. Avoid long and boring texts that will take your users a lot of time. If possible, convey your message succinctly with keywords.
Test and find the best time of day to send push notifications. And if possible, customize the timing of these messages as well. Not every message is given at all times. Delivering the right message to the right user at the right time is the key to increasing your mobile app engagement.
We have answered the question of how to increase app engagement with all the push notification strategies mentioned above. Push notifications are one of the easiest and most effective methods to increase your Mobile App engagement. As Storyly, we hope the article we have compiled for you helps. Contact us for more.
For quite some time, visual information matters more than any other information or content type. As you know and many of you probably use; billions of users post videos, pictures, stories, live broadcast every month. Moreover, there is an important user behavior dynamic right here. People use social media not only to share something about themselves or take a look at other people’s (friends, celebrities, or influencers) sharings; but also to learn more about brands and their products or services.
The necessity to exist in social media channels and share updates actively are clearly known by brands for a long time. Then, why are we talking about particularly Stories and contents which are using Stories format? The answer is quite simple: Today, people use Stories intensively, and other mobile-native vertical content as well!
Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)
- Half of the Instagram users (500 million) have used the Stories feature of Instagram as well in 2019.
- There are also some more attractive data. %62 of people say they have become more interested in a brand or product after seeing it in Stories. Every month, 130 million Instagram users tap on shopping post.
- Brands post an average of 2.5 Stories per week.
- One-third of the most-viewed Stories are from businesses.
That’s more than enough for being on Stories as a brand!
Besides, we don’t want to pass behavioral factors over! Of course, this intensive usage of Stories affects the user’s behaviors, the habit of use, and expectations. Let’s talk about the fundamental behavioral reasons which should trigger your brand to be on Stories and your app to have stories right away.
Here Users Are
We told that today’s social media user’s habits and behaviors show a tendency to consume short and attractive visual contents. They want to get too much in a tick. Stories give chance to be attractive to brands in a short communication point with many tools like surveys, tests, GIFs, special filters, swipe-up options, music, gamification, etc. Accordingly, they love sharing and watching Stories. If you have proper stories format in your app, it means that you are very close to your users and retention of them.
Brands are becoming more transparent day by day. Actually, it is a requirement rather than a desire; because the information is spreading so fast and transparently. So, if you want to build a strong relationship with your users or potential users, first you have to be always one step ahead of them. You should analyze what they need or what they want to know about you and show them it in a practical and their own way. Don’t forget that the more your audience is familiar with you, the more quickly they’ll establish a connection and they will purchase from you or advocate the brand easily. You can talk about them the benefits of your product or services, awards, acknowledgments, maybe your daily office routines, and your team on Stories.
Making Your Brand Stand Out
When you are a consistent content creator on Stories, the platform recognizes it and will surface your content to more followers and also your audience. It will increase your impressions and potential engagements. When you go Live video on Stories, your followers will get a notification at every turn. You will be basically more distinguishable. On top of it, imagine that you have interactive stories in your app, it is an undeniable competitive advantage that differentiates your app from rivals!
Stories provide a playground for you! As we mentioned above, especially IG Stories have many features to interact with users enjoyably. You can use these features also in your mobile app and improve special concepts and language to communicate with your audience as well as inspire them. For instance, you can create a campaign on stories to spread by your users and keep them active. Follow the successful brands at this job and get takeaways for your own app.
Your Competitors Are Doing It
The last but not the least, most of your competitors started to do it. They share frequently or rarely; attractive or ordinary but being here means being one step ahead according to ceteris paribus assumption. They might use Stories to launch new products, lifestyle content, ask anything to their customer, share a campaign, etc. in their app as well. If you still don’t use story content to engage your customers, you should start from the right point as soon as possible to compete with your rivals.
In brief, users’ behaviors are evolving rapidly in the mobile world. You should follow the research and observe your audience closely. In light of today’s attitude, Stories are desirable options for impatient and willing to communicate with users. If you are at zero points, you can examine the successful examples to generate your first content. It would be helpful if you follow your mobile marketing plan and specialized it for the use of this channel as well.
Moreover, taking into account all of these user behaviors and tendencies about using stories, just think about having a stories section on your mobile app! It would be a very huge opportunity to increase your mobile app engagement and retention rate. The brilliant team of Storyly is waiting for your questions and requests to increase your app engagement with smart, interactive Stories solutions.
How do you quantify user engagement? Session length is a critical metric to be interpreted into user engagement. Discover more about how you can use session length as a user engagement metric.