Optimizing mobile ads is one of the best tactics of marketers and publishers. Mobile app ads can help you with many things. There are many types of ads, and most of them primarily increase app engagements and conversions.
1) Importance of Ads for Mobile Apps
If you want to attract users’ attention, you have to take your place on their mobile devices. Mobile ads are the easiest way to reach users. They don’t need to have your app on their device to view ads. That’s why mobile advertising can be so effective. More than 40% of online transactions are done on a mobile device, and more than 90% of users who see this relevant ad are positively affected. You can get help from experts like Storyly to get the best conversion and engagement from mobile ads. Thus, you can use your advertising budgets and investment costs at the most efficient level.
2) How In-App Engagement Improves Mobile Ads Performance
Advertisers can monetize their apps by integrating ad networks into their apps. It’s pretty easy to achieve this with SDK integration. The network collects advertising inventories from the apps it integrates with. In-app interactions increase the visibility of ads and have a positive effect on users. This increases the conversion rate and app engagement.
3) Types of Mobile Ads
There are many mobile app ads. Let’s examine them now.
You can use a cross-promotion ad if you have multiple apps. By redirecting users from one app to another app, you can gather both audiences.
In-app ads provide a dynamic user experience. It attracts users with animations and interactive effects. It increases engagement and provides publishers with a better controlled and managed ad.
These rectangular image or text ads are shown at the top or bottom of the screen as part of an app’s UI. They can appear as a standard header or square. In-app banner advertising often includes full-screen banners that take up the entire screen of mobile devices. These ads are affordable, cost-effective, easy to launch, and universally supported.
Interstitials are full-screen ads displayed between standard interactions in user experience. Getting the user’s attention with a full-screen ad is also popular. The app developers acknowledge this situation between advertising and user experience.
To protect the user experience, Google’s policies on these ads should not be ignored.
Mobile video ads are the type of advertising that provides the best interaction rates. This type provides high engagement, interaction, and conversion.
Location-based ads allow advertisers to advertise to target audiences by sending relevant messages to their real-time geographic location.
Playable ads are one of the most commonly used ad types in-game apps. It allows users to interact with a snippet of your mobile app. These ads usually end with a CTA. Previews that are under 60 seconds will be played.
Award-winning video ads are becoming increasingly popular. A widely used ad type, it can increase app revenue by almost half. With these types of ads, users prefer to watch the ad in exchange for some incentive. It appears on the full-screen. They are so effective that more than half of the users regularly interact with rewarded video ads.
Mobile native ads are a type of ad that contains text or video ads influenced by the appearance of content on a website. This type of advertisement is not perceived as direct advertisements by app users, thus increasing user loyalty.
It is the type that is served as a mobile banner ad that contains a set of HTML, CSS, JS, and image files. The mobile rich media ad type enables the implementation of creative ideas. In this way, it provides high participation, interaction, and conversion. High-quality graphics, multimedia, etc. It is effortless to achieve this.
Black Friday is a time when online sales are booming as you know. Therefore, your app also must adapt to this marketing environment. We have prepared the following recommendations on preparing your app for Black Friday, which competition is intense and online revenues are peaking. Are you ready to know how can you make ready your app for Black Friday? Let’s start!
Keep Your App Fresh
If you want to increase users’ interest in your mobile app, you must keep your app updated and regularly add rich content.It is an example of keeping up-to-date with the mobile app payment system. Especially for Black Friday, your mobile app payment system should be excellent. In-app purchases are significant for mobile app engagement. Keeping up-to-date and rich in content will increase your site traffic and move you to the top in on-site purchases.
Get Users A Powerful Reason To Download Your App
Mobile app publishers and marketers should ask themselves, “Do I give users a strong reason to download my mobile app? “. It would be best if you promised users a purpose and a reward for downloading your app. For example, you can offer special discounts to people who download your mobile app for the first time. It would be best to provide various advantages to your customers who log in from your mobile app.
Recommendation programs are also a very effective method to attract users to the app. You can give each of your users a unique promo code and encourage them to share your app. It will bring you new customers, while your user continues to shop from your app. Thus, both the inviting user and the invited user are rewarded.
Make Use Of Push Notification
Mobile push notifications are essential to show that you start Black Friday. Because Black Friday doesn’t withdraw at the same time in every store; moreover, it does not end simultaneously. If you wish, you can continue to sell your products on your app like Black Friday.
It would be best if you didn’t forget to customize the push notifications. You should customize the push notifications as much as possible. For example, you can notify that a discount has started on the product or items your user recently viewed. Or you can send the message that an item in your cart is currently 50% off due to Black Friday.
You can review our blog post titled “7 Push Notification Strategies to Increase App Engagement” to increase and improve push notifications app engagement.
Use Gamification To Increase Retention
When Black Friday is over, your users shouldn’t leave your app either. You should keep your users’ interest alive and add fun gamification features to your app. It would be best if you continued to offer various benefits to your users. You can continue to keep your users in the app by providing gamification features with these advantages. In this way, your app engagement will continue to hold without falling, and your conversion rate will increase.
For more detailed information about Mobile App Engagement and Conversion Rate, you can review the recent blog post published by App Samurai, one of the leading names in the mobile app industry.
Engage Users With Your App Smartly
The Black Friday craze is at a peak in online sales. Therefore, we can say that competition is the most fierce. In this atmosphere, you need appropriate marketing strategies and a knowledgeable team to prepare your Black Friday app. As Storyly, we are ready to assist you if you want a team to reach your target audience, manage your marketing strategy correctly, and know your app’s technical details. Your competitors can get in front of you with the support team to help them. Do not be deprived of these services. Prepare your app for Black Friday with Storyly! What’s more, Storyly 2.0, a brand new way to engage with your users, is now live!
Today, billions of dollars are generated from the mobile app industry. Most of the mobile app revenue is obtained from free apps. Google Play announced that only 2% of mobile app revenue comes from paid apps, with the remainder coming from free apps. You may think free apps are not profitable, but it is a fact that they are more profitable than paid apps. There are many ways for those who want to make money from free apps. App revenue data shows that the money you make from a free app is more than the money you make from a paid app. In this article, as Storyly, we will talk about how to estimate the app income, increase the app income, and make money from the free app.
In-App Purchases
App revenue data shows that in-app purchases are the most important revenue source for the mobile app industry, and in-app purchases account for nearly half of the total revenue from apps worldwide. One of the most effective and simplest methods you can do is in-app purchases if you want to earn income from a free mobile app. Especially in the online gaming industry, users turn to in-app purchases to gain superiority. Therefore, in-app purchases are the leading methods of making money from the app.
Sponsorships
App developers are looking for support to improve their apps. To get investment from investors, you can offer them free marketing as part of your service. You can also collaborate with other app developers to fund your project. If you partner with a popular business, you can add their circle and customers to you. In this way, it can be an extremely beneficial partnership for both parties. Besides, a merger with different areas of expertise will be extremely helpful for both parties. You can share your app monetization methods. Thus, app developers who have grown by supporting each other will have no difficulty in finding sponsors.
Push Notifications
App revenue data shows that push notifications allow you to earn approximately ten times more app revenue. For example, you can send a discount offer to your users using push notifications. Thus, the user will want to take advantage of this opportunity. You can reach your users instantly through push notifications and immediately send the message you want to convey. Push notifications keep your users in mind and help you share your last-minute announcements. When the app revenue data was analyzed, it was seen that push notifications increased referrals approximately ten times more in directing the user to purchase. Besides, push notifications to increase mobile in-app spend by about 15%. Delivering the right push notification to the right user at the right time will direct your users to in-app purchases. Use push notifications to generate mobile app revenue by making accurate analysis.
Ad Revenue
The most crucial method for app developers to monetize is undoubtedly the method to monetize in-app advertising revenue. Most of the free apps use this source of income to survive in this market. There are three types of advertising revenues:
Cost Per Thousand Impressions (CPM)
Cost Per Click (CPC)
Cost Per Action (CPA)
CPM is the most preferred type of ad revenue among free app developers, so users don’t have to click on the ad for its revenue. At this point, you may want to leave this job to the expert. As Storyly, we support you in this regard. If you’re going to earn mobile advertising revenue in both paid and free apps, but you are not familiar with how to estimate app revenue, increase app revenue, and methods of making money from apps, we are ready to assist you in these matters.
Conclusion
We have explained the methods you can use to earn app income, whether paid or free. All of the methods mentioned above will be very beneficial for you, especially in generating mobile app income. Making money from the app is not limited to this, but the parts we have mentioned constitute most of them. You can also try, analyze, and improve these methods. If you wish, as Storyly, we can provide you with professional support in this regard.
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