Types of Mobile Ads and Their Importance
Optimizing mobile ads is one of the best tactics of marketers and publishers. Mobile app ads can help you with many things. There are many types of ads, and most of them primarily increase app engagements and conversions.
1) Importance of Ads for Mobile Apps
If you want to attract users’ attention, you have to take your place on their mobile devices. Mobile ads are the easiest way to reach users. They don’t need to have your app on their device to view ads. That’s why mobile advertising can be so effective. More than 40% of online transactions are done on a mobile device, and more than 90% of users who see this relevant ad are positively affected. You can get help from experts like Storyly to get the best conversion and engagement from mobile ads. Thus, you can use your advertising budgets and investment costs at the most efficient level.
2) How In-App Engagement Improves Mobile Ads Performance
Advertisers can monetize their apps by integrating ad networks into their apps. It’s pretty easy to achieve this with SDK integration. The network collects advertising inventories from the apps it integrates with. In-app interactions increase the visibility of ads and have a positive effect on users. This increases the conversion rate and app engagement.
3) Types of Mobile Ads
There are many mobile app ads. Let’s examine them now.
- Cross-Promotional Ads
You can use a cross-promotion ad if you have multiple apps. By redirecting users from one app to another app, you can gather both audiences.
- In-App Ads
In-app ads provide a dynamic user experience. It attracts users with animations and interactive effects. It increases engagement and provides publishers with a better controlled and managed ad.
- Banner Ads
These rectangular image or text ads are shown at the top or bottom of the screen as part of an app’s UI. They can appear as a standard header or square. In-app banner advertising often includes full-screen banners that take up the entire screen of mobile devices. These ads are affordable, cost-effective, easy to launch, and universally supported.
- Interstitial Ads
Interstitials are full-screen ads displayed between standard interactions in user experience. Getting the user’s attention with a full-screen ad is also popular. The app developers acknowledge this situation between advertising and user experience.
To protect the user experience, Google’s policies on these ads should not be ignored.
- Video Ads
Mobile video ads are the type of advertising that provides the best interaction rates. This type provides high engagement, interaction, and conversion.
- Location-Based Ads
Location-based ads allow advertisers to advertise to target audiences by sending relevant messages to their real-time geographic location.
- Playable Ads
Playable ads are one of the most commonly used ad types in-game apps. It allows users to interact with a snippet of your mobile app. These ads usually end with a CTA. Previews that are under 60 seconds will be played.
- Rewarded Video Ads
Award-winning video ads are becoming increasingly popular. A widely used ad type, it can increase app revenue by almost half. With these types of ads, users prefer to watch the ad in exchange for some incentive. It appears on the full-screen. They are so effective that more than half of the users regularly interact with rewarded video ads.
- Native Ads
Mobile native ads are a type of ad that contains text or video ads influenced by the appearance of content on a website. This type of advertisement is not perceived as direct advertisements by app users, thus increasing user loyalty.
- Rich Media Ads
It is the type that is served as a mobile banner ad that contains a set of HTML, CSS, JS, and image files. The mobile rich media ad type enables the implementation of creative ideas. In this way, it provides high participation, interaction, and conversion. High-quality graphics, multimedia, etc. It is effortless to achieve this.
How Can You Make Ready Your App For Black Friday
Black Friday is a time when online sales are booming as you know. Therefore, your app also must adapt to this marketing environment. We have prepared the following recommendations on preparing your app for Black Friday, which competition is intense and online revenues are peaking. Are you ready to know how can you make ready your app for Black Friday? Let’s start!
Keep Your App Fresh
If you want to increase users’ interest in your mobile app, you must keep your app updated and regularly add rich content.It is an example of keeping up-to-date with the mobile app payment system. Especially for Black Friday, your mobile app payment system should be excellent. In-app purchases are significant for mobile app engagement. Keeping up-to-date and rich in content will increase your site traffic and move you to the top in on-site purchases.
Get Users A Powerful Reason To Download Your App
Mobile app publishers and marketers should ask themselves, “Do I give users a strong reason to download my mobile app? “. It would be best if you promised users a purpose and a reward for downloading your app. For example, you can offer special discounts to people who download your mobile app for the first time. It would be best to provide various advantages to your customers who log in from your mobile app.
Recommendation programs are also a very effective method to attract users to the app. You can give each of your users a unique promo code and encourage them to share your app. It will bring you new customers, while your user continues to shop from your app. Thus, both the inviting user and the invited user are rewarded.
Make Use Of Push Notification
Mobile push notifications are essential to show that you start Black Friday. Because Black Friday doesn’t withdraw at the same time in every store; moreover, it does not end simultaneously. If you wish, you can continue to sell your products on your app like Black Friday.
It would be best if you didn’t forget to customize the push notifications. You should customize the push notifications as much as possible. For example, you can notify that a discount has started on the product or items your user recently viewed. Or you can send the message that an item in your cart is currently 50% off due to Black Friday.
You can review our blog post titled “7 Push Notification Strategies to Increase App Engagement” to increase and improve push notifications app engagement.
Use Gamification To Increase Retention
When Black Friday is over, your users shouldn’t leave your app either. You should keep your users’ interest alive and add fun gamification features to your app. It would be best if you continued to offer various benefits to your users. You can continue to keep your users in the app by providing gamification features with these advantages. In this way, your app engagement will continue to hold without falling, and your conversion rate will increase.
For more detailed information about Mobile App Engagement and Conversion Rate, you can review the recent blog post published by App Samurai, one of the leading names in the mobile app industry.
Engage Users With Your App Smartly
The Black Friday craze is at a peak in online sales. Therefore, we can say that competition is the most fierce. In this atmosphere, you need appropriate marketing strategies and a knowledgeable team to prepare your Black Friday app. As Storyly, we are ready to assist you if you want a team to reach your target audience, manage your marketing strategy correctly, and know your app’s technical details. Your competitors can get in front of you with the support team to help them. Do not be deprived of these services. Prepare your app for Black Friday with Storyly! What’s more, Storyly 2.0, a brand new way to engage with your users, is now live!