Since the application of technology to medicine and healthcare, the quality of life has increased. Doctors can easily monitor chronic diseases through the use of health applications on smartphones.
The benefits of apps in the health sector are so numerous that they have spurred creativity in providing healthcare solutions. Entrepreneurs are developing more apps targeted at providing healthcare solutions to people.
While some of these medical apps are targeted at the diagnosis, treatment, and maintenance of medical conditions that no app has been created for, others improve features of existing apps targeted at a medical condition.
This spells competition, and to ahead of the pack, you’d need to increase your medical app’s in-app engagement to keep your app useful and retain users.
We’ll show you just how to go about that in this article and reveal some relevant statistics in mhealth that you need to know to motivate you to improve your medical app constantly.
When venturing into creating an app, you want to know whether the sector you’re picking is profitable enough – if it has enough prospects. You need not spend sleepless nights thinking about the profitability of medical apps. Statistics show that the sector has a high yield.
According to Statista, the total global mHealth market is predicted to reach nearly 100 billion U.S. dollars in 2021. This number indicates a fivefold increase from around 21 billion dollars in 2016.
Here are other relevant statistics regarding medical apps that you should know.
Were you inspired or frightened by the above statistics? Whichever the case was, these tips to increase the in-app engagement of your medical app would sort you out and grow your revenue.
Push Notifications
People can be so preoccupied that they forget they downloaded a specific app for a particular need. Push notification is your best tool to get them back to your app. However, you have to ensure that you send relevant push notifications and at intervals that don’t put in the impression of spamming your users.
For example, if you designed an app to help people exercise, you can send your users weekly notifications encouraging them to jog, walk, or do pushups. Videos on exercise routines or the latest research on exercising, or even notifications based on promotions that would interest your users, can help bring them back to your medical app and increase engagement.
Remember getting your new phone or laptop and how you wanted to get right into exploring every single fantastic feature? That’s the same feeling your users get after downloading your app. It is why you should pay attention to onboarding. While it is necessary to guide users on how to use the app during the onboarding process, the focus should be on getting users to experience the benefits of using your app as soon as possible.
If the user doesn’t have to fill in too many forms before getting started, it is easier for them to buy into the app and become loyal customers.
Giving rewards sound like something that food and drink apps, right? Don’t be deceived; almost everyone loves to be rewarded for using a particular service or reaching a specific milestone. You need to reward your medical app users from time to time but know that you have to be creative about your reward strategy.
An incentive that worked today may not work months later. You can reward users for partaking in additional tasks on the app. This is where gamifying your medical app becomes useful. Create your app to take the user through a journey with rewards after each stage of the journey.
While you want to reach out to all your users at about the same time, you have to understand that they are unique people with varied needs. To successfully engage them, you need to personalize the information you send to them. You can create personalized stories based on your users’ feed, utilize intuitive Storyly templates to showcase and convert your users in the most personal way.
If your medical app automatically keeps track of the personal information your users provide, you can use this information to provide customized features, services, or benefits that would appeal to each user. This way, they are engaged and not leave your medical app for those of your competitors.
More than rewards and incentives, ensure that your medical app connects positive health changes to real-life consequences. Suppose your app is designed to help patients control their blood pressure. In that case, it’s good to have a journal for recording nutritional information and connects the dots for them between a week of hitting specific health goals and recording lower blood pressure numbers. The app should then offer suggestions for improving numbers over the next week or month too. Nothing beats an app that provides real solutions to problems.
To sum up, we shared in this article some relevant statistics in mhealth that you need to know to motivate you to improve your medical app continually. Moreover, we shared some tips to increase in-app engagement. To learn more about statistics and engagement tips for other categories, you can read “Statistics & Tips for Entertainment Apps In-App Engagement”
The world of mobile app marketing is changing, and Apple’s recent identifier for Advertisers (IFDA) updates just added a turbo boost to the changes.
Now, app marketers who have been reaping greater ad conversions with IFDA are stranded and looking out for alternatives. Like a knight in shiny armor, in-app engagement has come to the rescue, but does it serve as a perfect replacement to IDFA for marketers?
We would discuss all that in this post, but first, we’ll explain everything about IDFA and the impact of Apple’s recent IDFA changes on mobile app marketers and app engagement.
Apple launched IDFA back in 2012 as a random user identifier assigned to each user’s iOS device. What IDFA does is that it makes it possible for digital ad networks like Facebook and Google to track iOS users’ behavior across websites and mobile apps that the users are using. This then makes visible for networks using IDFA to access individualized data insights to personalize the targeted ads that display on the users’ phones every day.
Brands leveraging these ad networks to reach their customers enjoyed more user clicks, higher conversions, and stronger campaign performance. Well, they were enjoying this up until Apple’s recent IDFA update.
What’s the IDFA update about?
Recently, Apple announced that mobile apps running on iOS 14 would have to explicitly ask users for permission before gaining access to their data. This permission will appear like the existing prompts on iOS associated with enabling push notifications or location tracking. However, this new prompt will be very straightforward. It will explain to users that granting IDFA access will allow the app requesting permission to track their engagement across all apps and websites on iOS.
Source: Braze Perspectives
The apps seeking permission will be able to customize the small text at the bottom (justification) that shows to the users when they’re trying to access IDFA, however. Initially, brands were able to access a given phone or tablet’s IDFA after that user installed and launched their app without permission. Thanks to the IDFA update (on the side of the users) and shame to the IDFA update (on the side of mobile app advertisers), ad marketing agencies can no longer access iOS users’ data.
The IDFA changes are Apple’s way of asserting its stance as the leading mobile operating system for security, privacy, and transparency.
Now that Apple’s IDFA changes have come to stay, mobile marketers are at a loss. The reason is that without the IDFA, their ads would be significantly less personalized and relevant, which would weaken their performance and make this kind of advertising less lucrative for both them and the ad networks they rely on for IDFA.
Also, without IDFA, mobile app marketers will not be able to understand the impact of their ad spends across various ad networks. As a mobile app marketer, you surely want to know the conversion rate of your paid ads.
Apple is very much unaffected by their changes, of course, as there’s speculation that they intend to shake up today’s advertising landscape through their API called the SKAdNetwork. This API would provide an alternative to much of the value that ad networks like Google and Facebook, as well as attribution platforms, are providing.
Based on your mobile app marketing strategy’s intention, the SKAdNetwork may serve as a better alternative for you. If your marketing strategy goal is user acquisition, you will be very much affected by Apple’s IDFA changes and may need to look up to the SKAdNetwork.
On the other hand, if your mobile app marketing strategy is user engagement and retention, congratulations, you are not affected by Apple’s IDFA changes. Now, it’s time for you to deepen on improving your user engagement and retention rates.
Kudos to Apple’s IDFA changes; you’ll be learning now that in-app engagement is powerful to your marketing campaign. In-app engagement strategies such as push notifications, in-app messages, and email marketing are a powerful way to boost your engagement and retention rate, mainly when you effectively utilize them. Storyly is an interactive way to increase in-app engagement.
You would have to start utilizing this option because the links you can attach to your in-app engagement ad campaign strategy are not affected by IDFA changes. These deep direct links link people into a specific part of your app or detailed screen or feature without seeking permission from the user.
A standard URL schema, a universal link, or key-value pairs, which your application can parse, interpret and direct the user appropriately when the app is opened, is not affected by iOS 14. And in-app engagement marketing strategies employ the use of such kinds of links.
High user retention rates translate into brand loyalty, something you should strive to achieve for your app. So, while IDFA’s changes affect getting new users, it is time to focus on retaining your users and increasing your app’s retention rate. You can read “7 Mobile Marketing Campaign Types To Boost App Retention” to discover more about increasing retention rate.
The beautiful thing about user retention is that when the retained users become loyal, they do the marketing for you. They give you feedback on how to improve your app, share your app with friends (if you have employed the in-app engagement strategy of social shares), and help spread your marketing campaign that includes them.
So, you see that while IDFA changes affect user acquisition strategy for mobile app marketers, a higher retention rate from an effective in-app engagement strategy still ensures that you get a good number of new users.
Thankfully, engagement and retention strategies are not affected by the IDFA updates because the messaging channels and dynamic segmentation supported by the best-in-app user engagement platforms are generally built on the foundation of first-party data. This kind of data refers to information on user behavior and preferences from your app, website, or physical locations. To discover more about IDFA Changes, you can read “Why IDFA Changes Will Make Things Harder for Marketers”.
If you’re a smart tech entrepreneur looking to break into the highly innovative and lucrative tech space, entertainment apps are areas to consider.
Entertainment apps are apps that offer interactive activities ranging from pure leisure such as music and games to communication such as social media, streaming media, and instant messaging.
The key to the success of any entertainment app is In-app engagement. This is why In-app engagement metrics are the gold standard of the tech world. Not only do they reflect the touchpoints that customers have with products and apps but also, in most cases, dictate the direction of technological development.
So, in this article, we will provide you with all the right statistics you need to help you develop the next big entertainment app as well as tips to retain your users and keep users of the app engaged.
To effectively develop an entertainment app that would buzz for a long time, if not infinitely, you need to be updated on the statistics around entertainment apps.
Statistics gathered from Google and Ipsos MORI on entertainment apps and in-app engagement shows the following:
From these statistics, it is clear that almost all smartphone owners use apps and almost three-quarters of users utilize entertainment apps. More than half of the time, these users utilize entertainment apps when relaxing.
Upland Localytics shows us that time-in-app, which is a huge indicator of in-app engagement, has been on a rise for media and entertainment apps. Their graph shows that in 2018, users spent more time on entertainment apps than they ever have before, beating 2017’s record by 12%.
Another metric for measuring in-app engagement is retention. Retention measures the percentage of users who return to an app one month, two months, and three months after downloading the app. The opposite metric, which is as well important, is Churn. Churn measures the percentage of people who do not return to an app one month, two months, and three months after downloading the app.
Statistics show that apps can ride buzz-worthy waves but struggle to keep users on board after the excitement has faded. According to Localytics, Media and Entertainment retention for the first half of 2018 settled at 39%, 28%, and 23%, while churn has reached 61%, 52%, and 77%, whereas the second half of 2017 has retention as 45%, 36%, and 32% and churn as 55%, 64%, and 68% churn. 
However, you can increase in-app engagement and retention in entertainment app through the use of push notifications. According to Localytics, the push engagement metric, or the number of sessions users complete on average within seven days of receipt of a push, is peaking at 3.28 sessions per user for Android and 4.61 sessions per user for iOS. These numbers represent 14% and 38% increases for Android and iOS respectively year over year.
Opt-In rates – which shows the users who subscribed to the push notification – are not increasing with the push notification engagement, however. As of 2018, Opt-In rates settled at 76% for Android apps and 31% for iOS apps. You should know that that Android automatically opts users in, so its opt-in rate will typically be higher than that of iOS. Anyway, this statistic represents a decrease for iOS (45% to 31%), but a slight increase for Android (75% to 76%) since 2016.
After reading the above statistics, you may be wondering how to increase in-app engagement of your entertainment apps. Storyly is an interactive and customizable way to increase in-app engagement. You can contact us, we are here to help and answer any questions you might have. Here are other tips to increasing in-app engagement that you should embrace.
The first step to losing the in-app engagement of your entertainment app is to launch an app filled with bugs. To avoid this catastrophe, make sure that your app works seamlessly before the day of launch. There are lots of entertainment apps providing similar value as yours, so if your app is slow, users will switch to your competitors. Instead of launching your app with all the features it promises, consider using an MVP app development strategy. Launch your app with only a few features that work perfectly.
The saying, “first impression matters” does not only work with physical meetings. It also works for entertainment apps! It is no new revelation that almost a quarter of all users abandon apps if they don’t like the design or can’t understand how to use it. These are first-time experiences that should be on your priority list if you want to increase the in-app engagement of your entertainment app. To navigate through the challenge of difficulty of use of your entertainment app, employ tutorials. They help users figure out how the entertainment app works. Also, ensure to add a ‘skip’ feature to enable customers who already know the system to move on quickly to the app.
Remember that in-app engagement is a totality of popularity, time-in-app, and retention. Storyly enables you to interact with your users. You can get your users’ reactions and feedbacks constantly and engage them to your app. Add social features that allow users to easily like and share your app with friends and family members. Consider adding features that enable your customers to send content which they created in your app to friends via chat or social media. They should also be able to post this content on their pages or invite friends to the app. Do all these and you may just develop an entertainment app as life-long and engaging as Netflix, Twitter, Tik Tok, and Facebook.
To sum up, you need to be sure that your app provides the best experience with an interactive way because the key to the success of any entertainment app is in-app engagement. In this article, we provided outstanding statistics and tips to improve in-app engagement in order to help you develop your app. You can read “7 Push Notification Strategies to Increase App Engagement” to learn more about in-app engagement.
Real-time and relevant data is the foundation of modern marketing. Marketers have gained access to customer information, allowing brands to serve up timely with personalized advertisements and messages to their users and optimize marketing campaigns. By accessing the customer data, many brands are able to increase margins, stronger user acquisition, and robust retention rates.
However, Apple announced the new update brought some changes to the IDFA, which marketers need to be aware of. How will IDFA changes affect marketers?
– Why IDFA Changes Matter for Marketers
IDFA (Identifier for Advertisers) is a device identifier assigned to a user’s device. With the growth of mobile activity among users, many marketers may have expected to get the benefits with more targeted advertising campaigns. Marketers use IDFA to track and target within iOS apps. Also, the IDFA impacts the ad spent. However, these ads would be significantly less personalized and relevant without the IDFA.
– What is Changing?
Brands were previously able to access a given phone or tablet’s IDFA after that user installed their app without permission. However, under this change, mobile apps on iOS 14 will be required to ask users for permission before brands can gain access explicitly.
– Meaning of IDFA Changes for Marketers
Brands that rely on IDFA to power parts of their customer engagement strategy face the need to make major strategic shifts in a short amount of time. It is a challenging and fast-moving marketing landscape. In general, brands tend to split their digital marketing efforts into User Acquisition and In-App Engagement & Retention.
Marketers, which are currently leveraging IDFA, should expect to see declines in their acquisition numbers about their ad spend across all ad networks. Moreover, there is potential for disruption when it comes to installing attribution to acquire new users.
Marketers had built and maintained a relationship with their customers by engaging and retaining users with relevant, personalized, and timely messages thanks to IDFA. However, marketers’ efforts for in-app engagement and user retention will be greater than before after IDFA changes.
– How Should Marketers Respond?
These changes are going to be a serious challenge for a lot of marketers. You need to plan your marketing and advertising plan carefully. Storyly gives a significant opportunity to increase in-app engagement and user retention. Get more information about how you can create targeted and personalized stories to increase user engagement and retention.
To sum up, Apple’s changes to IDFA will affect marketers and cause serious challenges in advertising. Marketers should carefully analyze and plan their advertising activities and ensure to increase in-app engagement and retention.
According to the data obtained with the best mobile application analysis, the applications in the popular application categories in 2020 and will be trending in 2021 are a remarkable list for mobile app developers.
Mobile and Fitness Apps
With the pandemic process coming into our lives, Mobile and Fitness Apps is the leading mobile app downloaded the most in 2021. Fitness apps, which are very useful both at home and in outdoor sports, contain many features, save lives, and provide users convenience. Mobile and fitness apps, which will be very mobile app trendy in 2021, are at the top of our list.
Online Tutorial Apps
The pandemic we are in has reshaped the entire education system and transformed education systems into online tutorial platforms. The best part about online tutorial apps is that it brings teachers and students together very easily. Mobile apps that bring students and educators together provide commissions with these meetings.
Book Sharing Apps
It’s like a social media platform where book lovers meet. Budgeting for books is difficult these days, and not everyone is lucky enough to have a library. It is a book sharing app for readers who love books and want to make a library. App users can share the books they own both online and offline. Besides, the app allows readers located nearby to chat and meet. Especially during the pandemic period, the mobile user’s demand for book sharing apps will increase.
Virtual Travelling Apps
The current pandemic process prevented international and domestic travel and trips. Virtual travel apps and virtual reality technologies are straightforward, and you can make realistic virtual tours. Virtual tour apps can bring travelers together or encourage those who are bored of sitting at home to take a virtual tour. Also, visiting museums has become very popular during the 2020 pandemic. During the pandemic process in 2021, we want to worry about our loved ones and give gifts on special occasions even when we are away from them. Gift delivery practices greatly alleviate the difficulties that countries pose due to restrictions. Such apps seem to be a mobile app trend for a few more years.
Gift Delivering Apps
During the pandemic process in 2021, we want to worry about our loved ones and give gifts on special occasions even when we are away from them. Gift delivery practices greatly alleviate the difficulties that countries pose due to restrictions. Such apps seem to be in trending app categories for a few more years.
Virtual Health Check-up Apps
Virtual Health Check-up Apps offer the opportunity to follow our health records, especially in diseases such as COVID-19. Such apps, such as quarantine situations, that monitor patients virtually at home and facilitate communication with them will be top-rated. Virtual healthcare monitoring apps provide an essential convenience by using artificial intelligence technology.
Motivational and Inspirational Apps
Apps that inspire users to do something creative are among the apps people need most. It is among the most trendy apps, especially during the pandemic process. Today, people of all ages are looking for inspirational ideas. Many people have the idea of starting a start-up and are looking for inspiration. Especially in 2021, this number will increase with COVID-19.
Women Security and Alert Apps
Security and security practices of women are among the most important and trending apps. There are many trend apps, including live location tracking, reaching security forces with a warning button, listing the users’ communication information and keeping them in contact with them, and the color of the location’s security level.
Event and Party Planning Apps
An event and party planning app helps you plan and share your day, week, even monthly schedules. It can also help them hire the musicians, decorators, and employees required when planning an event or party. You can manage a budget quickly and easily. You can provide locations for events and parties. It will be handy for companies and people who will work from home during the pandemic process.
Parking Space Finding Apps
Especially big cities suffer from heavy traffic and excess of cars. Therefore, parking lot finding apps are extremely convenient for users living in big cities. Also, these apps help users reserve a parking space, access parking hours information and prices. Also, apps integrated with Google access GPS and traffic analysis data. It is shown among popular mobile apps in many cities according to population density.
Increasing your app engagement and retention is easier than you think, check out Storyly now.
Since the Covid-19 pandemic started to dominate our lives, people’s habits changed dramatically for every country and individual. Mobile channels became the only option for social connection between people because Covid-19 made in-person interactions nearly impossible. During the lockdown period, people tried to explore new ways to do shopping, stay connected, stay fit, be productive, stay entertained, etc. Therefore, there has been an enormous surge in mobile interactions.
Trends Across App Store Categories and Industries
Some apps try to survive. On the other side, some apps thrive during this global Pandemic, with the largest consumer spend ever occurring. Pandemic-thriving applications have seen a substantial boost in app usage during the Pandemic, while pandemic-proof apps have continued more or less, as usual, pandemic-rebounder apps have slowed down compared to daily usage before the Pandemic. Storyly analyzed different app categories to understand the impacts of the Coronavirus pandemic to app usage.
Since most countries apply some travel restrictions, travel apps usage decreased dramatically. Besides the decrease of daily usage of the airline industry, the lodging industry’s app usage has been decreased.
Food and drink apps have seen an industry-specific impact. The impact increased more if they do not offer drive-through or take-away options.
Because in-store grocery shopping has been affected, the mobile grocery order has dramatically increased during the COVID-19 pandemic. Online delivery apps such as Uber Eats, DoorDash, GrubHub saw a 60% bump in early March, and DoorDash says that the application has boosted the highest number of new U.S. users with 150,000 added in April.
With lockdown imposed by the governments, everything but essential services closed. Retailers had to concentrate on their mobile apps to survive. According to JMango360, retailers’ mobile apps saw a 36% increase in mobile app download and a 54% increase in-app purchases in September 2020 compared to September 2019.
Since gyms and fitness centers are closed or restricted within the time limits, many consumers now rely on fitness apps to exercise at home. According to Pew Research, the Pandemic has encouraged 18% of Americans to participate in online classes.
Statista says that education is the second most demanded app category during the COVID-19 Pandemic. Not only the compulsory education has been affected, but also the demand for apps that offers creative, musical, communication skill education.
Social media is essential for people to stay connected during COVID-19. Since the beginning of the Coronavirus Pandemic, social media engagement has increased by around 61%. Moreover, the number of daily sessions increased by 73%.
In April, 40% of app users reported playing mobile app games more frequently, and Verizon stated a 75% increase week-over-week in gaming app usage. Apart from the puzzle and word games, new installs of Candy Crush, Peakgames, Subway Surfers were up to 95%.
Many people have begun to use media services and television apps to occupy their free time during the COVID-19 Pandemic. In April, entertainment apps had an overall increase of 25%, and music apps were used 21% more frequently.
According to Statista, the lifestyle category was one of the most popular categories in the Apple App Store in August 2020. However, the usage of lifestyle apps may vary between different apps because the lifestyle category is so broad, and some of them were affected positively. In contrast, the others were affected negatively during the Pandemic.
Investment apps peaked in 2020 since January with seeing an 88% growth. Especially in the lockdown period, users have begun to use banking and payment apps more often than before. Therefore, the cost of acquiring new users also fell by 77% between February and May.
To conclude, apps’ usage of the most apps among different categories have been affected positively during the Coronavirus Pandemic, especially during the lockdown periods. As an app owner, you need to take benefit of this opportunity. To boost your app’s retention, you can also read “7 Mobile Marketing Campaign Types to Boost App Retention”.
By following the mobile leaders on Twitter and Linkedin, you can have heard about industrial news, resources, events, tutorials. Besides, you may have a chance to engage with mobile leaders. We have compiled the top 20 C-Level mobile leaders to follow on Twitter and Linkedin.
Here is the list of the top 20 C-Level mobile leaders to follow.
1) Jack Dorsey
Jack Dorsey is an American technology entrepreneur who is the co-founder and CEO of Twitter. Also, he is the founder and CEO of Square, which is a mobile financial payments company. He is listed as one of the top 35 innovators in the world under the age of 35, according to MIT Technology Review Magazine.
2) Young Sohn
He is the corporate president and chief strategy officer at Samsung. Young Sohn is a Silicon Valley entrepreneur. He is passionate about building businesses and excited about emerging technologies that have a positive impact on transforming lives. He served as CEO of two successful Silicon Valley public companies and on boards of Arm, Cadence, Cymer (ASML), and others. Sohn is an investor in innovative companies, such as Berkeley Lights, Fungible, Zoom Video, and TTTech.
3) Ren Zhengfei
Ren Zhengfei is VP of Huawei Group Chief Supply Chain Officer Office. Zhengfei was Group Vice President in the telecommunications industry. He is a strong operation professional with an MBA focused on the College of Business from Colorado State University.
4) Lei Jun
Lei Jun is a Chinese entrepreneur and investor. He has co-founded Xiaomi, one of the largest smartphone and consumer electronics companies in the world that in June 2018 raised US$4.72 billion. He was named an honorary professor at Wuhan University, where there is also a scholarship in his name.
Emre Fadıllıoğlu is the co-founder and CEO of App Samurai, Storyly, and Interceptd. He graduated from METU Business Administration department in 2004. He had worked for PWC, Oracle, and some other companies. His first start-up is Netvent, which is still active and operates as a digital marketing agency in Turkey. After his first start-up experience, Fadıllıoğlu founded App Samurai in 2016. App Samurai were listed as Europe’s Best 100 Hottest Start-ups in 2018.
6) Will Kassoy
Will Kassoy is the CEO of Adcolony. As a CEO of Adcolony, he has built the company from pre-revenue to an exit to Opera Software for $350 million in 3.5 years. AdColony was recognized on Inc 500’s list of Fastest-Growing Private Companies in America in 2 back to back years, 2013 and 2014.
Foroughi is the CEO and co-founder of Applovin, a technology platform with integrated solutions for developers to grow their businesses in one place. Since 2012, it has helped mobile games grow around the world. Thus, a rich mobile gaming ecosystem and higher quality games for people have been provided since 2012.
Tomer Bar Zeev, co-founder and CEO at ironSource. By overseeing the growth of the company, he is determined to make ironSource a truly global company, lead its international growth, and open offices on five continents. Bar Zeev, was named one of the 100 Most Intriguing Entrepreneurs.
Christian Schmalzl is Co-Chief Executive Officer / Member-Mgmt Board at Stroeer mobile performance. Stroeer SE & Co. provides out-of-home media solutions. The company offers branding, digital publishing, marketing, advertising, and other related services. Stroeer operates in Germany.
10) Christian Henschel
Christian is the CEO and co-founder of Adjust, which he is involved in all aspects of business oversight and development apart from the technical side. Henschel has been involved in the digital area for major media companies for over 12 years. Before founding Adjust, he worked for several years in the management team of m-advertise and headed up the digital revenues department at MTV Networks.
11) Alex Austin
Alex Austin, co-founder and CEO of Branch Metrics. Branch Metrics was founded in 2014 with his partners. It provides development tools and kit/app programs for mobile app companies and marketers to gain and retain users.
12) David Heuer
He is the Co-Founder, CEO, and COO of ayeT-Studios in 2015. With ayeT Studio, they create the offerwall network that helps both publishers and advertisers achieve their goals. So they can monetize their audience using SDKs or APIs. Heuer has previously worked in many crucial mobile marketing platforms. He is an expert in mobile marketing.
13) Alicja Borucinska
Alicja Borucinska is the Co-Founder & CEO of Nutzz Media. Currently CEO at Users Digital Users Digital is a modern marketing agency specializing in recruiting personalized users for online services and to deliver performance-oriented results.
14) Ziv Elul
Ziv Elul founded Inneractive in 2007. He is also the CEO of the company. He has 15 years of industry and management experience. Ziv deals with the local high-tech and start-up ecosystem, advises young entrepreneurs. Also, he is a CEO at Fyber. Fyber is an advertising technology company. It allows app developers and digital publishers to optimize ads.
15) Elad Natanson
Natanson, CEO and founder of Appnext. He is an entrepreneur with 18 years of experience. Appnext sets the strategic direction. It provides the experience of developing advertising promotions and making money. He founded and managed many technology companies such as Elad, Prime Gaming, USAGC.org, Appnext, Active Labs, Whoislive.
16) Bill Stone
Stone, CEO at Digital Turbine. Bill became CEO of Mandalay Digital Group in 2014. Before becoming CEO of Mandalay Digital Group, he was the CEO of Digital Turbine Group, Inc for two years.
17) Perry Lyndon-James
James, Head of Product & Marketing – Founder of WINR. Media technology company WINR supports the AdGate platform, which is a paywall for advertisers while providing revenue streams to digital publishers.
18) Brian Fox
Fox, CEO at Adaction. AdAction serves to increase sales and app downloads. He is an expert in Mobile App Marketing, SEO, Digital Strategy, CRM. AdAction Interactive partners in order to create performance marketing campaigns.
19) Jeff Drobick
Jeff Drobick, CEO at Tapjoy. Tapjoy helps mobile publishers monetize their apps. He has ten years of experience in mobile devices. Advertisers reach approximately 1 Billion monthly active users.
20) Robi Ganguly
Ganguly is the CEO & Co-Founder at Apptentive. Apptentive helps companies large and small to develop deep and meaningful relationships with customers.
We have compiled for you mobile leaders who are C-level on LinkedIn and Twitter. You can follow them, and learn a lot of things about the mobile world.
The holiday season should not be underestimated by the companies. As a mobile app marketer, you should compete for more app downloads, engagements, and sales for your company.
Mobile app marketing requires careful preparation, organization, and strategy for the holiday season. Your app also should adapt to this marketing environment. We have prepared the following recommendations on preparing your app for the holiday season. Is your mobile app ready for Holiday Season? Let’s start!
Main Holidays List to Consider
If your main audience is the US, of course, thanksgiving and the winter holidays come to mind. Black Friday for shopping apps. But you should consider other holiday periods if your business works globally.
The list of holidays to consider for specific campaigns:
November 11 (11.11): Chinese Singles’ Day and Veterans Day
November 26: Thanksgiving
November 27: Black Friday
November 28: Small Business Saturday
November 30: Cyber Monday
December 1: Giving Tuesday
December 10: Start of Hanukkah (Ending: December 18)
December 14: Green Monday
December 14: Free Shipping Day
December 24: Christmas Eve
December 25: Christmas Day
December 26: Start of Kwanzaa (Ending: January 1)
December 31: New Year’s Eve
January 1: New Year’s Day
February 14: Valentines Day
From the list above, you need to think where the holiday season opportunities lie for your specific app and, you need to prepare your app according to these holidays. If your app is specified on dating and valentines, you should consider Valentines’ Day. However, for some mobile apps like shopping apps, all of the holidays need to be considered.
Start Early
To be prepared in the particular holiday seasons, you need to start early. If your clients began to search for Christmas gift ideas at the end of the summer, you should be prepared before that time. You need to adjust your app and may change some structures accordingly. The banners and contents need to be ready. You can use Storyly to create personalized and customized story contents for your mobile app.
Check Your ASO Before Holidays
App Store Optimization (ASO) can be crucial for your holiday user acquisition strategy. When you make paid advertising activities, it will increase app installs, and bring a healthy stream of organic users and make your user acquisition efforts more profitable. Therefore, you need to check app store optimization and make sure that you put the best foot forward with the best icon, screenshots, and description to help convince users to install your app. If you jump out of app store optimization, your organic app downloads can suffer, although you expect the most organic results to come out. Moreover, your advertisements will be resultless and go waste.
Use Holiday-Themed Push Notifications
Users need to be pushed to take aimed action, especially in the holiday seasons, when there are so many push notifications from different apps and brands. Storyly “countdowns” in the stories can be eye-catching to instigate users to take action for your holiday season announcements, discounts, and reveals. However, it would not be the best to overwhelm your audience because it reacts negatively and decreases your mobile app users.
Use Holiday-Themed Offers & Campaigns
Do not forget thousands of advertisers will be competing for the same pair of eyes. To get users’ attention, we suggest you create a unique icon, an attention-grabbing image, and a video that defines your app and the main benefits of it. Creativity is the key, especially in these seasons. Via Storyly, you can use different sources and feeds to generate your stories for your apps. Storyly allows you to customize your stories via tailor-made coloring, texts, and more features in line with your branding. You can announce special day offers, sales, events, etc. to capture your users’ attention in a user-friendly way.
We have compiled people who actively post on Twitter and LinkedIn in the field of mobile marketing and you can follow up and access up-to-date information on the industry.
Founder and C.E.O. of Agamemnon. Author of Freemium Economics. Now, he is a strategy consultant and transaction consultant for media and consumer technology at Heracles Media. He helps companies reach large audiences and make money in the best possible way by applying merger and acquisition consultancy and marketing technology.
For many years, he worked in Business Development, Account Manager, Strategy and Business Development at Google. Now he is working in Strategy and Business Development, Mobile Growth on LinkedIn.
Founder of Flash Bright Media. Chief Executive Officer at Mobile Growth Association. Jen specializes in the growth and scaling of organizations. She focuses on increasing development and performance, operations, organizational management, and content strategy and distribution.
He is an expert in Growth funding for mobile app businesses. Ashton works as Senior Manager in Growth & Business Development at Bravoo company, which helps mobile app builders scale their business without sacrificing equity, control, or precious time.
He is the author of Advanced App Store Optimization: A Complete Guide to A.S.O. He is Founder & Partner at Phiture Mobile Growth Consultancy. He was previously the founder and C.E.O. of Omerta Game Ltd.
She works as a Mobile Marketer at App Annie, which a mobile app analytics service. She is also the founder of a startup called Sisal Alpergatas Artesanais. She previously worked as a Publisher Manager and New Business Manager in Hang My Ads.
Mobile Marketer at Mercury Black. He has done leadership and management in this field before. He is a highly expert in his field. He has many years of experience in this industry.
He is Sales Director at AdOlymp. He previously held managerial positions in major brands such as Dell and Hp. He is a true expert in mobile marketing.
He is a mobile app consultant. He also publishes podcasts. He is also a good digital marketer. Digital marketing, technology, Website Development, and Design (WordPress), S.E.O., S.M.O. provides step-by-step guidance about.
He is a mobile app marketer. He also specializes in User Acquisition and Advertising fraud. He worked as a business development manager for many years. He is currently working in TrafficGuard in this position.
Yip helps apps and online stores gain new users and customers. It manages ad campaigns of mobile apps and online stores, analyzes their performance, and helps a business grow online. He also has an excellent digital marketing background.
Vásquez is the founder of ThinkLab. He specializes in Mobile Marketing. He has worked with many brands such as OrbeEx, I.C.O. group, Zomoz. He is also a member of the Code for Venezuela.
Guznenkova specializes in Mobile User Acquisition & Ad Monetization. He has been in the gaming industry since 2011. He is very experienced in user acquisition, monetization, and business development. He specializes in marketing. He has worked at many Startups. He is an expert in Mobile Analytics, Mobile Growth, Mobile Monetization, and Mobile Marketing.
Osorio is the Mobile Growth Manager at Mozilla. She has previously worked at senior level companies such as Nobox and Omnicom. She is also an expert in marketing.
Aykut is Head of Product at App Samurai, providing one of the largest mobile advertising services in Turkey. App samurai is also available in 64 countries. He previously worked in many companies such as Twentify, Lojika Field Mabs, and B.K.M. (Interbank Card Center). Bal describes himself as a full-time product manager and software engineer, part-time writer, and actor.
Founder and C.E.O. of Agamemnon. Author of Freemium Economics. Now, he is a strategy consultant and transaction consultant for media and consumer technology at Heracles Media. He helps companies reach large audiences and make money in the best possible way by applying merger and acquisition consultancy and marketing technology.
He is the author of Advanced App Store Optimization: A Complete Guide to A.S.O. He is Founder & Partner at Phiture Mobile Growth Consultancy. He was previously the founder and C.E.O. of Omerta Game Ltd.
Krum is the Founder and C.E.O. of MobileMoxie. She is an expert in Mobile Marketing. She is a leader in mobile SEO and A.S.O. marketing. She is a speaker at national and international trade events.
Carvell is the co-founder at Phiture. He is a Full-Stack Marketer and Mobile Expert with 20 years of experience in the mobile industry.
He is the founder of Michael Plecosoft. He has been making mobile Chinese dictionary apps for 20 years. He is an expert in user interface design for complex mobile apps.
Thomas serves as an early-stage consultant and consultant for mobile apps in the growth phase. It makes app marketing at Madv.io and thomasbcn. It also provides strategic guidance to experts and brands in the field of digital marketing.
Evans working as Growth & Product Design at Guru. She is the founding partner of Paperflip. She is an expert in Mobile and Growth.
He is the founder of RocketShip H.Q. He helps brands grow by increasing their active users and revenue in a capital-efficient manner—expert in getting mobile users.
He specializes in Mobile Growth. In particular, his area of expertise is in finance. He worked at getwalnutapp and now works at CapitalFloat.
Hahn is an expert in Mobile App and Web Services. He is also a Startup Consultant. He has also worked for many years in UI / UX Optimization for Mobile App and Web Services, viral marketing, and growth strategy consulting.
Peter Fodor, Founder & C.E.O. at AppAgent. He is an expert in Strategic and Creative Mobile Marketing.
Fadıllıoğlu is the founding partner and C.E.O. of App Samurai. He worked in finance, sales, and business development areas for major brands such as PwC, Çukurova Holding, Enerjisa, and Oracle. He also founded Netvent, a digital marketing agency, and Growth Tower, a mobile marketing agency. App Samurai, the C.E.O. and co-founder, was included in Wired magazine’s Europe’s Top 100 Hottest Startups list in 2018.
Jessica is an email and mobile marketer. She is also a Speaker. Best works with customers who make multi-channel campaigns. She is a Digital Marketing Evangelist. It has been doing mobile marketing in both online and offline communities for years.
He is a Mobile Marketer at Babbel. It shares its mobile growth information on the website http://GrowthGems.co /. He makes Mobile Growth Forecasts and is an expert in these areas. He is also very knowledgeable about Creative optimization and A.S.O.
Steve is a Business Development and Strategy consultant with a Focus on Mobile Marketing and Mobile Commerce. He is an expert in his field.
We’ve gathered together an amazing list for you! As you know, the social media channels, especially Twitter and LinkedIn, are quite rich in terms of opportunities for staying up to date with the latest business news & developments. Developers share industrial news, resources, webinars, events, tutorials, and, of course, their own projects regularly on Twitter.
Besides, you can get the updates; if you follow them, you will have a chance to engage with them as well. Do you wonder about the developer’s lives, daily business routines, or interests? You’ll have a head start on them thanks to this list. Check it out!
https://twitter.com/TimOfLegend
Timothy John Schafer is a computer game designer who founded Double Fine Productions. He is best known as a designer in the video game industry with his storytelling and comedic writing style.
https://twitter.com/ID_AA_Carmack
John D. Carmack is a computer programmer, video game developer, and engineer. He co-founded the video game company id Software and was the lead programmer of its games Commander Keen, Wolfenstein 3D, Doom, Quake, and their sequels.
https://twitter.com/codinghorror
Jeff Atwood is a software developer, author, blogger, and entrepreneur. He writes the computer programming blog Coding Horror. He co-founded the computer programming question-and-answer website Stack Overflow and co-founded Stack Exchange.
He describes himself as looking for games at Coffee Stain (an independent developer & publisher). Previously he was the production director for Minecraft.
https://twitter.com/TimSweeneyEpic
Timothy Dean Sweeney is a video game programmer known as the founder and CEO of Epic Games and the Unreal Engine creator, a game development platform.
https://twitter.com/edmundmcmillen
Edmund Charles McMillen is a video game designer and artist known for his Flash game visual style. His most notable works include 2010’s side-scroller Super Meat Boy and 2011’s roguelike game The Binding of Isaac and its remake.
https://twitter.com/rwenderlich
They are a friendly and supportive mobile developers community who love to learn and share their knowledge with the world!
He is a BAFTA-winning indie developer who founded Size Five Games (formerly Zombie Cow Studios).
https://twitter.com/Nick_Craver
He is the Architecture Lead for Stack Exchange. As a software developer, he maintains some open source projects like Opserver, StackExchange, Exceptional, MiniProfiler, StackExchange.Redis, Dapper.
https://twitter.com/andy_matuschak
He is a software engineer, designer, and researcher working on technologies. Previously, he helped build iOS at Apple and led R&D at Khan Academy.
Rami Ismail is an independent video game developer and spokesperson within the video game industry on diversity and reaching out to game developers from developing countries.
He is an experienced Android developer, tech advocate, and author of the Professional Android Application Development series.
https://twitter.com/cyrilmottier
He describes himself as a mobile product “devsigner” because of being both a designer and a developer. He is also a UX/UI engineer, expert on the Android platforms.
Nick Butcher is an Android designer & developer who helps other designers and developers to understand and create beautiful material design apps.
Dion Almaer is the Director of the Web Developer Ecosystem at Google working on tools, services, and libraries to make it easier for developers to build successful products.
Ben Porter writes code and makes games. Some of his projects are presented here.
He is the Director of comms at Mojang Studios, working on Minecraft.
https://twitter.com/TylerGlaiel
He is a Game Developer (programming + design) who did Closure, The Basement Collection, Bombernauts, The End is Nigh, and many old flash games.
https://twitter.com/SeanYoungSG
Sean Young is a one-man dev team who does programming, art, and design; Fluent in C#, Javascript, Unity, Photoshop, and experienced with launching games on Steam/ Humblestore/ Appstore/ Playstore.
https://twitter.com/terrycavanagh
https://twitter.com/JigxorAndy
Andy is a programmer and game developer who made Crossy Road.
https://twitter.com/danielalbu
Daniel Albu is a freelance interactive developer specialized in iOS, Android & HTML5 as well as Flash development with more than 17 years of experience in the development, production, and deployment of websites, games, and apps.
https://twitter.com/jasonkneen
Jason Kneen is a UK based Freelance App Developer and mobile consultant, building cross-platform Native Mobile Apps for iOS, Android, iPhone, iPad, and Apple Watch.
Ben Sandofsky is an iOS developer behind popular camera app Halide, has taken a deep look at the newly-released 2020 iPhone SE’s single-camera setup.
https://twitter.com/eriktorenberg
He describes himself as a community builder, company founder, and startup investor who likes to be the first to check-in and invest worldwide. His investments include Rappi, Scale, Nurx, Lattice, Omni, Long-Term Stock Exchange, Winnie, Carrot, Kite, Cover, and ~80 more.
https://twitter.com/stroughtonsmith
He has developed many applications such as lotto machine, GPS speedometer, Broadcasts.
He is one of the co-founders of Pixle as an experienced engineer, focused on iOS since its inception. In addition to regular iOS development, he specializes in designing maintainable architectures and finding ways to make teams more efficient.
He is a game designer, lead programmer, and founder of Plukit.
Kin Lane is a writer, storyteller, and forever recovering technologist.
He is the product & strategy founder of Flighty App and Weatherline App. He is a game designer who has been designing and developing games professionally since 2012.
He is an App Store featured app developer ex-IBM and currently working on Aviary The App.
https://twitter.com/derekjohnevers
Derek Evers is a music producer, and game designer started out making amateur games and now full platformers.
Mike Hay is an iOS and macOS developer, leader, and explorer.
https://twitter.com/stevepyoung
He is an app marketing wizard and the founder of App Masters Co.
https://twitter.com/deliberatecoder
He describes himself as “By day, a simple software engineer. By night, also a software engineer.
https://twitter.com/kylefuller
He is a software engineer at Apiary and leading API Blueprint & API Description Formats, parsers, tooling.
https://twitter.com/pedropbuendia
Pedro Buendia is a multidisciplinary Software Engineer working at Shopify.
https://twitter.com/JeremyMouzin
He is a JavaScript Developer & Designer learning front-end development and building an audience before launching his own SaaS business.
https://twitter.com/aaron_pearce
Aaron is an app developer who spends his time writing Swift. He also works on HomeKit apps at Sunya.
He is the Mobile Engineering leader & Founder and CEO at StepsApp.co.
Ryan Hudson is a computer programmer and the co-founder of Honey.
He is an iOS and macOS developer and consultant. He creates native mobile and desktop solutions with the Swift and Objective-C languages.
Joan is the indie maker of http://everyday.app.
https://twitter.com/iappbusiness
David is the Founder & CEO at Megarama Games.
https://twitter.com/hellojackson
He is working in Analyst Relations at IBM.
He is an indie game developer making Play Balls Game.
He is an iOS developer with nearly a decade of experience and worked with big brands like iClicker, Moat, Kubota, and HEB.
https://twitter.com/danielboedewadt
Daniel is a senior iOS and macOS software developer, proficient in computer architecture, and has expert programming skills.
Stories have almost become an extension of our lives. Brands were pushed to find new ideas to use them in a creative and more engaging way. Is your brand one of them? Check out the best story ideas to engage and impress your audience.
Black Friday is a time when online sales are booming as you know. Therefore, your app also must adapt to this marketing environment. We have prepared the following recommendations on preparing your app for Black Friday, which competition is intense and online revenues are peaking. Are you ready to know how can you make ready your app for Black Friday? Let’s start!
Keep Your App Fresh
If you want to increase users’ interest in your mobile app, you must keep your app updated and regularly add rich content.It is an example of keeping up-to-date with the mobile app payment system. Especially for Black Friday, your mobile app payment system should be excellent. In-app purchases are significant for mobile app engagement. Keeping up-to-date and rich in content will increase your site traffic and move you to the top in on-site purchases.
Get Users A Powerful Reason To Download Your App
Mobile app publishers and marketers should ask themselves, “Do I give users a strong reason to download my mobile app? “. It would be best if you promised users a purpose and a reward for downloading your app. For example, you can offer special discounts to people who download your mobile app for the first time. It would be best to provide various advantages to your customers who log in from your mobile app.
Recommendation programs are also a very effective method to attract users to the app. You can give each of your users a unique promo code and encourage them to share your app. It will bring you new customers, while your user continues to shop from your app. Thus, both the inviting user and the invited user are rewarded.
Make Use Of Push Notification
Mobile push notifications are essential to show that you start Black Friday. Because Black Friday doesn’t withdraw at the same time in every store; moreover, it does not end simultaneously. If you wish, you can continue to sell your products on your app like Black Friday.
It would be best if you didn’t forget to customize the push notifications. You should customize the push notifications as much as possible. For example, you can notify that a discount has started on the product or items your user recently viewed. Or you can send the message that an item in your cart is currently 50% off due to Black Friday.
You can review our blog post titled “7 Push Notification Strategies to Increase App Engagement” to increase and improve push notifications app engagement.
Use Gamification To Increase Retention
When Black Friday is over, your users shouldn’t leave your app either. You should keep your users’ interest alive and add fun gamification features to your app. It would be best if you continued to offer various benefits to your users. You can continue to keep your users in the app by providing gamification features with these advantages. In this way, your app engagement will continue to hold without falling, and your conversion rate will increase.
For more detailed information about Mobile App Engagement and Conversion Rate, you can review the recent blog post published by App Samurai, one of the leading names in the mobile app industry.
Engage Users With Your App Smartly
The Black Friday craze is at a peak in online sales. Therefore, we can say that competition is the most fierce. In this atmosphere, you need appropriate marketing strategies and a knowledgeable team to prepare your Black Friday app. As Storyly, we are ready to assist you if you want a team to reach your target audience, manage your marketing strategy correctly, and know your app’s technical details. Your competitors can get in front of you with the support team to help them. Do not be deprived of these services. Prepare your app for Black Friday with Storyly! What’s more, Storyly 2.0, a brand new way to engage with your users, is now live!
Try Storyly free for 30 dayS
Engage your users by asking them questions, conducting polls, getting them to rate a product or creating countdowns for promotions. Gather these valuable insights in our intuitive dashboard. Start today for free.
Storyly brings the power of stories to your mobile app to deliver relevant and meaningful stories.
