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    App Engagement Marketing 101 [Definition, Metrics, Strategies, and More]

    Are you a developer or business owner looking to launch a successful app for your brand or improve a poorly performing mobile app? Learning how …

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    Personalized Stories Using External Data

    In today’s mobile world it’s not enough to reach out to your users with mass campaigns and messaging. 80% of customers say they are more …

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    What_Is_In-App_Purchasing__Storyly

    What Is In-App Purchasing and Why Is It Important?

    What does in-app purchase mean and how can you grow your app revenue by offering them? Learn more about in-app purchases.

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    Apple’s IDFA Update: the Rising Importance of App Engagement

    The world of mobile app marketing is changing, and Apple’s recent release of iOS 14.5 in April just added a turbo boost to these changes. …

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    Too_many_apps_for_that-_App_Fatigue

    Too Many Apps for That: App Fatigue

    How can you give your users the reason to use your app among tens of apps on their mobile phones? Find out how your app can avoid app fatigue.

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    What_do_mental_models_mean_for_user_experience__Storyly

    What Do Mental Models Mean for User Experience?

    What makes your user think that they know how to use your app? Although you might have excellent onboarding sessions, praise is not just to you. Discover mental models, and what they mean for the user experience.

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