Should Google be your default app analytics tool, or is Apple analytics for apps worth consideration? We take a look at our top-5 picks.
Call-to Action (CTA) buttons, the difference between activity and inactivity, response and silence, conversion, and nothing. Learn more about how you can increase clicks on CTA buttons.
As a default in-app engagement tool, push notifications are a developer’s best friend! How well are you really harnessing their in-app engagement power?
App retention starts from the app’s early inception and development, and is impacted up until post-churn. We look at 7 app retention strategies from every stage of the app lifecycle.