Mobile app accessibility is the method to make websites and applications accessible for disabled people who use mobile phones and other devices to access the content. This content may be supplied across devices other than mobile phones, and laptops include:
· Internet TVs
· Connected vehicles
· Connected appliances and other innovative home technologies
What is Mobile App Accessibility
Mobile app-accessibility assures that people with disabilities can access different varieties of a mobile app’s functioning as apps aren’t automatically understandable, so they must be designed. Designing is the key to establishing how people can use an app efficiently through mobile app engagement methods.
Mobile app accessibility is different from mobile website accessibility, but testing for both may activate a more user-friendly experience without knowing who your audience is. Some accessibility guidelines that apply to desktop websites may also apply to mobile websites. Mobile apps aren’t automatically accessible, so accessibility characteristics should be built into a mobile phone. Both mobile apps and website apps should follow the Web Content Accessibility Guidelines to create an overall experience, which is verified by testing technique.
Surveys show that people spent 90 percent of the time on mobile devices occurred within native applications. This indicates that it is an urgent need for a more innovative approach to app accessibility.
How to design your App to be Accessible
Designing an accessible app refers to make mobile applications clear. You should design such an app that is helpful to those who want the extra app’s accessible functions. User engagement is important in designing an accessible app. Designing is done for blind, deaf, cognitive, and mobility impairment.
Are you designing an app that is accessible? Here are the following UX design tips for your app to be accessible:
· Create a simple content or layout
· Design a consistent navigation
· Use label buttons
· Use screen reading tools
· Make audio and video accessible
· Use sound to communicate messaging
· Use descriptive language
· Add alt-text to images
· Consider color carefully
· Testing the methods
Optimizing the content means the content is written in such a way that it attracts multiple people. In optimizing the content, the color contrasts are helpful for blind people. According to WCAG 2.0 guidelines, most images and text should have a color contrast of a minimum of 4.5:1 to make them accessible.
Just like the written content, audio and video content should also be optimized to accessibility. In reality, the sound is something that you use to communicate messaging for blind users. For example, if users go from one navy item to the next, there should be some sound that helps them identify something on the screen that has changed to focus on work. Likely, when the user causes errors or enters the incorrect password, there should be some distinct sound that helps the user to know that something is wrong.
In making a mobile application with accessibility in mind, you will be able to deliver a good user experience among all users. Accessibility comes with a variety of potential financial, moral, and legal advantages. Android and iOS, both marketing app, use several tools to incorporate accessibility solutions. Hence we cannot ignore the concept of accessibility. Accessibility isn’t only a feature but also crucial for every mobile application.
Developing a mobile app can be an exciting endeavor until it comes to marketing the app. This is where many mobile app developers are stuck. They build amazing apps with great features, but after launch, the mobile app sits on the slabs of popular app stores without a single download.
The problem is that there are millions of apps out there seeking the users’ attention. For the problem your app solves, there may be about ten apps similar to yours.
So, while it is ideal to sacrifice time and energy in creating your app to be attractive and unique, you should always think of strategies to get users to download your mobile app.
So, in this article, we’ll show you strategies to not only drive users to download your app but also boost the in-app engagement of your apps to retain your users.
Let’s dive right into it! Here are strategies you should employ to encourage users to download your mobile app.
#1. Reward Your Users
Everybody loves to be appreciated. Your users have downloaded your app and are using it already. It’s your turn to appreciate them. That’s where the reward comes in. You can get a reward system running to encourage users to download your app or to retain in-app engagement of your app.
Placing incentives for users to download your mobile app could serve as a competitive edge for you. For example, if the service apps in your category provide are not free, offering a generous discount when users download the app and sign in for the first time could be the move that takes your app viral.
Most reward systems are usually geared towards in-app engagement and customer loyalty. These reward systems are implemented through points, discounts, tiers (that different offer rewards based on a user’s tier), paid loyalty programs, hitting spending targets, and recommendations to friends.
#2. Use Cutting-Edge Technologies
Some of the fanciest technological advancements in our world today are virtual reality (VR), augmented reality (AR), cloud computing, and real-time video calling. Depending on the solution your mobile app provides, if your app doesn’t incorporate some of these innovations, you’re missing out.
If your brand is innovative in its technology, you will stand out from your competitors and win users who would be loyal to your brand. However, it takes so much to implement a marketing strategy for your app that inculcates modern technology.
This is because using cutting-edge technology for your mobile app entails that your app is crash-free, you’re exploring your brand’s unique selling point, you’re working with the right development team, and you’re constantly exploring technology options.
For example, L’Oreal acquired Modiface, an AR beauty app company, to save their customers the cost of trying new products they may not eventually like. To this effect, they launched the Style My Hair app powered by AR to enable users to try on different hairstyles before making their pick.
#3. Personalize Your Application
Personalization for mobile apps is the way, the truth, and the future! Evidence abounds to show that users are concerned about it and that it impacts growth. According to a survey by Forbes and Arm Treasure Data, 40 percent of 200 marketing leaders agreed that personalization impacts the growth of sales.
You want to key in on personalization to get users to download your mobile app as well as to increase the in-app engagement of your app. To implement this, you want to first know who your target audience is and what gets them ticking.
Next, you want to select a personalization option that suits your mobile app and not just any personalization option out there.
Finally, you’ll have to protect the data of your users. You need to convince them that you wouldn’t share their private data even though their concerns can hinder the implementation of personalization.
You have to understand that amidst their concerns regarding sharing their data, they would be willing to share personalized information with you so long as it would enhance their experience in the app.
Effective in-app engagement entails constantly placing your app’s content in the face of the users. It is the main way your app can breathe some air in the stiff competitive marketing landscape. Push notification is one of the best ways to keep users using your app.
Over time, push notification has proved to be an effective tool for increasing app retention. Statistics show that on average, users open an app 14.7 times per month after accepting push notifications, compared to an average of 5.4 times when they don’t accept push notifications.
Aside from using push notifications to increase the retention rate of your app, it is a great way to communicate with your users and advertise at zero cost.
If you haven’t been using push notification for your android or iOS app, or not using it enough, this article will show you how to maximize this feature for your mobile app.
But first, let’s answer a pressing question!
Why Push Notifications Don’t Reach
When you send push notifications to your users, you expect that they all get it. Well, this is not always the case. Sometimes, push notifications don’t reach your users on their devices.
The main reason for this is that cloud messaging platforms (e.g., Google Cloud Messaging) usually fail to deliver your notification to devices that are either inactive or not connected to the internet.
Besides, OEM restriction can also prevent devices from running the GCM service. In this case, you’ll need to learn new ways to optimize your push notification service across various mobile platforms.
Factors Affecting Push Notification Delivery
When notifications successfully sent to GCM are not delivered to every user, it’s as a result of one or more of the following:
- Opting out of the push notification service
- Inactive use of the app for three weeks or more
- The use of Chinese Android smartphones whose OEM (Original Equipment Manufacturers) limits the device’s connectivity with GCM and Firebase Cloud Messaging (FCM).
- Poor network connectivity
- The use of older and outdated android or iOS versions
- Sending push notifications at the time when the user’s device is not connected to the internet.
How to Improve Delivery of Push Notification
The hindrances to effective push notification service may look insurmountable but there are always ways around them. Here are some of these ways:
1. Engaging with users across multiple devices and sending push notifications to them on all active devices which they have installed.
2. Employ Push Amplification to improve delivery rates of push notifications by 50% on most Chinese OEM devices.
3. Utilizing Huawei’s SDK to bypass OEM restrictions on Huawei phones running on the new Harmony OS and send push notifications to these phones.
4. Utilizing third-party push services such as Xiaomi Push, Huawei Push, and Firebase Cloud Messaging push services to push notifications on these Chinese phones with OEMs that restrict push notifications.
5. Adopting a batch campaign delivery that allows you to send push notifications in batches at various time intervals.
Use of Data, Segmentation, and Personalization
How effective your push notification is at engaging your users on either android or iOS platforms depends on the personalization of the content you share. Research shows that over 78% of consumers act on promotional offers with personalized brand messaging. For you to achieve personalization, however, you need to properly segment the data you need.
Use of Dynamic Push Notification
This involves AI and automation detecting user behavior to send relevant, personalized notifications automatically. Marketers only have to leverage the data they collect to make this work. When you use Dynamic Product Messaging, you become able to connect with your customers via means that were previously unavailable.
Discovery has been fundamental to how users interact with brands on social media, starting with Instagram. When it comes to shopping, the discovery experience has to be immersive rather than transactional, so the user feels like they’re browsing in-store. In order to recreate the same experience in your mobile app, we’ve added a new feature to Storyly, Product tagging, with an upgrade on tags you’re used to seeing on Instagram.
This new feature allows you to tag detailed information such as product name and price within stories, and each product tag takes the user to the product detail page, still within the app, to learn more and purchase. This simple yet effective feature will let brands using Storyly turn their product marketing into sales.
What is Product Tagging?
Product tagging allows you to tag your products on stories in your app. With each tagged product, you get the ability to provide the user with more detailed information and seamlessly drive the user to purchase.
These tags are visible within the story and allow the user to get more information about a product they like. Through this simple yet highly effective method, brands with Storyly on their app will have the advantage to convert the user from product discovery to sales.
Stories have the power to inspire users about a lifestyle instead of just pushing promotions or campaigns. They provide context so the user can imagine the experience with that product. For a fashion brand, that can mean styling the product within a whole outfit in stories with a CTA such as “shop the look.” For nutrition or a supermarket brand, it can come to life in stories with a recipe.
Why Should You Use Product Tags?
On mobile, we are already accustomed to shopping while consuming content. Moreover, current trends tell us that, in the future, we will all be shopping on apps while watching stories. E-commerce has already entered an era of mandatory story ads with a direct link to purchase.
While browsing and discovery can be made convenient on mobile apps, finding more information about specific products isn’t always as simple. Product tags provide just that. It is an informative yet seamless experience from discovery to checkout.
If you are a Storyly client, you already leverage your best brand assets on stories in your app, and you create engagement for users to spend valuable time there. Now you need a simple and seamless solution to convert that attention into sales – better yet, a social native feature! Leveraging easy access to detailed product information without interrupting the shopping experience will highly increase the chances of conversion.
Who Can Use Product Tagging?
With Storyly, you can add this feature to your e-commerce platforms and mobile apps. Your prospective users can easily access the details of your products.
With this new feature, you can basically enter the world of shoppable content in your own app. Each product tag provides potential consumers to obtain extensive preliminary information about the product, increasing the likelihood of a purchase. Therefore, this practical feature helps e-commerce stores get noticed by a broader audience and optimizes the journey to sale. However, any app with the intention to showcase products for sale, regardless of their industry, can benefit from this functionality.
Potential Use Cases
Shoppable content means much more than just tap to buy. With product tags, apps powered by Storyly can now create immersive shoppable stories by tagging products. They can add multiple and custom product tags; brands can display product details, price, and link tags to complete the user journey within their organic content.
This feature isn’t just for shopping apps. This is intended to add a new layer to the stories on your app to provide a contextual look at products. Expanding on the earlier examples; you can tag any item of clothing or accessories while asking users to “shop the look” with a styled outfit for fashion; similarly, as a food, supermarket, or kitchen appliance brand, tagging any ingredient or gadget while offering a recipe in stories has the potential to engage users without a glaring CTA to buy. You can tag products inside stories or interactive videos to increase in-app revenue. The possibilities are endless.
How Does It Work?
As a publisher, you decide on the image or video you want to promote. This could be a new collection of unique content. You then upload the content on the Storyly dashboard. Later, you add product tags to relevant parts of the content. Finally, you link the applicable CTAs, enter the product description and price. Once stories are published in the app, users then get to discover, find out more about the products and purchase! Storyly Studio can offer a seamless experience to integrate this new feature into your app.
How to Tap and Shop the Product
- Once the story appears, users will be able to recognize the tags.
- The users can tap the animated stickers to see product details.
- They will be able to see the price of the product directly on the story.
- Once the tag is tapped, they will be taken to the product details page.
In the third quarter of 2020, 45.38% of web traffic in the United States originated from mobile devices.* The need for an engaging and full-screen story experience is valid for the web apps since mobile app owners aim to deliver this experience to their users, especially on their mobile web. This increasing need to bring stories to mobile web pages led to a new product feature update on Storyly. Web stories as an add-on feature are available for every package now! What are Web Stories, and how can you benefit from this feature for your mobile app?
What Are Web Stories?
Offering a mobile web experience to your users is essential for your business. With Storyly, you will be able to display stories on the web. Storyly users can now embed stories to their web apps and manage them on their Storyly dashboard.
Web stories are highly visual and dynamic. The format of stories is used for delivering a better user experience. Also, they are familiar to mobile users since they are commonly used in social media, especially on Instagram.
Why Does Web Stories Matter?
Every brand has a story to tell. Storyly Web Stories gives you the advantage to create engaging stories and leverage your SEO opportunities by increasing your retention rate and acquisition rate. Stories can be an attractive way to get people to care about your brand and what your brand says.
According to Forrester, more than two-thirds of US online adults (69%) expect companies to make their websites mobile-friendly, and nearly three in four smartphone users (74%) read or view social stories at least weekly. Creating stories is essential now because people love watching them, and that is why story experiences are getting so popular.
How to Create Web Stories for Your Brand?
How can you create Web Stories?
– Add the web app just like the mobile app flow on the dashboard.
– Go to app settings and copy the web app token.
– Add your web app token in the designated area of this code snippet and embed it anywhere in the web app.
Contact us to use Storyly for your app and web.
With Storyly Web Stories, you can create customized stories for your audience through labeling for segmented stories. Moreover, you can add text on stories and CTAs in the form of swipe up and buttons.
According to Forrester, in terms of the demand for consuming social stories, only 42% of the participants report that they publish on a weekly or more frequent basis. However, younger consumers are the heaviest users of social stories, with 74% of 18- to 24-year-olds and 68% of 25- to 34-year-olds reporting daily viewers. Brands have a great opportunity to fill that gap between supply and demand on their apps and own websites. Start using stories now!
What makes a story unique has not changed, regardless of where you find it –whether in a book or an app. A compelling narrative can inspire and set us in motion. So how does that feeling translate to today’s mobile experience considering the constraints of our attention?
Last week Storyly assembled a panel powered by MMA with moderation from Chris Babayode, MMA EMEA MD, and two insightful panelists: Ali Conker, Head of Tazedirekt & Macroonline, and Faheem Saiyad, Business Development Manager for Storyly. The panel was a part of MMA’s Creativity Unplugged Festival. Chris set the stage for the board to emphasize the impact of great storytelling on brands. At the same time, Ali unpacked the success case of two major online retail apps, Tazedirekt and Macroonline, followed by Faheem on the power of Storyly and what’s next in mobile tech for brand loyalty.
Evolving stories and expectations
With emerging social platforms over the years, we can trace the evolution in the art of storytelling. This is especially true for brands and how they formulate their creative content. More and more, brands are more concerned about their ability to tell engaging stories daily in a matter of seconds. They also need to be intelligent and flexible in the way they work with storytellers, today’s influencers, and content creators.
Data says it better: user attention span is now down to 8 seconds! Since most interactions between the brand and the consumer are digital, brand loyalty is constantly tested.
“Content brings us closer to the user and in scale.”
Almost every product at Tazedirekt has a journey, a story about how they are produced and what they consist of. “The consumer is interested to hear the journey behind the products,” notes Ali.
Speaking of journey, as a response to frequent feedback about unripe bananas, Tazedirekt devoted a series of videos on app’s stories where their suppliers became the storyteller, informing users about how a banana is made and the struggles about the production and logistics to deliver that banana with minimum waste. The content reinforced their commitment to being transparent and waste-free – all along, a refreshing take on how to address user feedback.
It is evident to Tazedirekt that user engagement in their app largely depends on how they curate and showcase content. Ali is constantly looking for new ways to visually and effectively illustrate its brand essence. The Stories feature, powered by Storyly, has made it possible for them to bond with consumers through their suppliers’ stories.
While 42% of Instagram users watch stories, 40% of app users watch Storyly
Emerging from Instagram and the like, Stories have become a compelling form of content. For reference, 1 in 4 millennials looks for stories of the products and services they want to buy. Stories, as a medium, are not as interruptive as other digital mediums, yet they still make the content accessible. To this trend, Faheem adds, “anytime a client adds the Storyly function inside their app, they’ve seen almost a replication of the experience on Instagram with a similar rate of consumption, at 40% because of the social norm.”
Faheem led on to unpack the magic behind this game-changing technology by emphasizing the leap from user acquisition to retention: “When people know there’s more and more unique experiences of new content, their willingness to come back into the app and interact with it, is much higher. That’s where you see an overall increase in retention rate as well.” With Storyly, each story can have its own tailored CTA button. Similar to Instagram, you can let them add a swipe-up, heart, and like. These interactive components urge the user to take the second action inside the app. The average retention rate seen via Storyly is a 30% CTR. Faheem adds, “This is much higher than other formats such as carousels and banners, and hence brands are obliging more and more to use Storyly, and serve the audience this new social norm.”
“At Tazedirekt, we are willing to use seamlessly integrated new technologies to simplify the experience cost-effectively. The team at Storyly took the time to understand the complexities of our business; they were hands-on during integration, and they’re still a close strategic partner, working with us to leverage stories the best way possible.”
Showing up differently and with meaning
The second brand Ali unpacked for us was Macroonline, their premium retail brand tailored for a more affluent segment. Ali notes, “Here, our chic-designed stores and elite staff provide our customers a unique in-store experience. We apply the same to our mobile presence.” Therefore, the content and conversation are tailored to create a VIP experience for the user.
“We want to explore this further,” says Ali and talks about a compelling piece of content they are creating now via Storyly, with their grocers and butchers who play in the retail experience. “We will bring the same value and that human touch to our app. Soon we will be hosting a series of staff stories on the app. Each staff member, say, a butcher, will give fun facts or useful tips & tricks about the food they know and love. They will help us tailor the mobile shopping experience with exclusive content and an authentic feel.” That way, a significant in-store value will be seamlessly translated for the user journey on the app.
Tailoring content grounded on insight.
Another exciting way Macroonline benefits from Storyly is pre-determining their stock based on consumer insight – especially for exported premium goods. The app’s stories have interactive components so users can quickly react ❤️ / 👍 to a report of a product. Along with search inputs on the app, these interactive qualities let Macroonline track what is getting attention and favorability to inform product variety and stock decisions.
Finally, Chris wrapped up the conversation describing brands as “great stories well-told.” If you are also looking for new technologies to tell the stories essential to your brand, schedule a call with the Storyly and explore further.
It is time to get creative with your product tags. Sign up for Storyly now!
Thanks to the live shopping feature, customers can see and buy products instantly.
The health and fitness app industry is growing exponentially, with more and more people adopting healthier lifestyles. Users don’t shy away from choosing paid subscriptions for quality apps that help them on their personal health and fitness journeys.
Health App Statistics
According to the Gallup survey taken out during the November of 2020 show that 20% of men and 17% of women use these apps to track their health statistics.
The health app users are likely to be younger, and adults the age of 55 mostly use the health apps about 24 to 25 %, and adults use about 12%. These differences may be due to generation and usage style. According to the survey of Gallup, it is supposed that about 45% of the Americans tried to use health app and increase their engagement like using the fitness tracker or mobile health app.
Generally, engagements refer to the metrics that track how many users are interacting with your apps. It also tells that how the active users are on the application of the healthy mobile app. App engagement metrics can also add how many times a user opens the app, its duration, and what actions take in the mobile app.
There are the following tips for the In-App Engagement
Most of the consumers want to increase the relationship with the new brand apps. By making personal communication with the customer, it will increase the app engagement. In personal communication, it is easy to know about the customers’ problems or any feedback related to the health app. These communication types help the apps feedback and solve the customer problem and improve the product functionally over time. By knowing the different feedback and uses application it enhances the app engagement and improves the statistics nature. With Storyly, you can create customized stories for your mobile app. You can deliver personalized in-app experience for your users. Contact for more details about Storyly.
Encourage Usage of App Feature
The best way is to give all maximum information about the app for the users and give some ads related to the health mobile and fitness it will encourage the usage of the different app features. There are too many features that are not understandable for the customers; giving time and detailed information will help the consumers increase the app’s engagement. Good accuracy and informative material in the healthy apps encourage the app features’ usage and enhance the app engagements.
To develop good loyalty with the customer is to maximize the rate of the app engagement. In the competitive era, there is also competition in the different app features and usage. Mobile users with a higher lifetime value are more likely to spend on in-app purchases, So always remember that a small reward and efforts build loyalty that can go a long way. By offering rewards or incentives, there is more chance to build loyalty and improve the engagement of healthy apps. To allow sharing via social media, transfer your product into a game, create customizable experiences and develop the faithful feature according to the customer, increase the rate of loyalty and improve the healthy app engagements.
Ensure Data Privacy
Hackers steal the data, and misuse may reduce the engagement of the healthy apps. Security is the biggest concern nowadays. To ensure data privacy, there is a need to give full security about the customers’ apps and features. Another statistic reveals that about 93 % of the apps contain the same level of security concerns. The common issue of healthy mobile app security is improper handling, broken cryptography, data leakage, and poor authentication levels. By giving the data security through the SQ Lite database, Encryption modules may ensure data privacy and maximized the In-app engagements. MAM and MDM integration Use only authorized APIs also give the surety of the data privacy.
Pay Attention to Push Notification Timing & Frequency
Push notification is a short type of message that is sent directly to your user’s mobile device. It is a great way to trigger the In-app engagements and notify the users of important news and much more. As more and more people start using your healthy apps, take advantage of the healthy apps usage statistics to make your push notification smarter. By checking the time, mind the frequency, writing an attractive text, targeting your users, and tracking and improving and pleasing sound, all these tricks and skills pay attention to push the notification according to the timing and frequency.
In-App Engagement is the best way to make the people engage with your enlightened apps in the more competitive era. To know the recent statistics of the apps, modified healthy apps according to the peoples, mood, health, and world status enhance your healthy apps’ engagements with the help of the tips we gave. By giving all possible aspects to the customers within the apps also increase the usage of apps.
The world is going digital, and news agencies and magazines are not lagging. The big brands have diversified to mobile channels for their readers, and they are reaping the benefits.
The Guardian, in their 2019 report, revealed that 29% of their revenue comes from users of their mobile app. The New York Times, too, in 2018, reported that the over 3.3 million paid users on their mobile platform generated over $544 million in revenue.
From this, you can see that the news app can get you more clients and increase your sales. The problem, however, is not developing the mobile app but keeping your users engaged.
In-app engagement for news app is a journey that never ends. It starts from designing the app and continues through the lifetime of the app.
If your news app is engaging, you’ll retain your customers and generate more revenue. This article will show you tips to employ to increase the in-app engagement of your news app but first, let’s intimate you with some exciting statistics for news apps.
News App Statistics
According to the Ipsos MORI, U.S. Mobile app research report of 2017, mobile app users spend 31 minutes each day on news apps, and 93% of smartphone owners use apps. This shows that users are willing to read the news, but you have to keep them engaged to spend a longer time on your news app.
It may interest you to know that 67% of smartphone users utilize gaming, entertainment, news, and sports apps. And twice and thrice a day is how often some users come back to their favorite games, sports, entertainment, and news apps.
It all depends on how engaging your news app is!
Tips for In-App Engagement
Want to make your news app engaging? Here are tips you should employ:
#1. Show Users the Most Relevant News First
News subscribers rush to news app mostly to get the latest news and happenings in their location or around the world. It is, therefore, important that you show your most recent or top story first before other stories.
Carousels may look appealing and may actually be functional, but the sad reality of things is that users often ignore them. Notre Dame University’s research on carousels revealed that only 1% of their total visitors clicked on their carousel, and of that percentage, only 84% interacted with the very first slide. The other five slides had close to zero interaction.
Source: Mobiloud News App UX Best Practice Guide
It is no news then why the BBC News app highlights one top trending story rather than using a carousel. This is something you should emulate in your news app to increase in-app engagement. With Storyly, you can highlight your content by using stories in your app. Contact for more detail.
#2. Help Users Find Content with Categories
News items of interest should not be difficult to locate in your news app. Because the readers have different interests, they would surely want to access different types of content on your site. You need to provide an easy way for them to do so, and adding categories to your main menu is the best way to go about this.
Rather than take up ample space on the app, as you may be concerned about, categories would instead provide your users an easy way to navigate the app and find what they want to read. Remember that the focus is to engage the readers in the app, and engagement starts when they easily discover what they came for.
#3. Keep Users In-App for Longer with Related News
Many news of today is interrelated with past events. Linking these stories by way of internal links or related news will do magic to the in-app engagement of your news app. It provides incentives to your readers to stay and read more.
But while this is a great option, avoid adding unrelated content to the “related post” section of your article. This would not provide the result you need, and your users may be forced to look elsewhere for related stories to the one you provided on your site.
WordPress-related posts plugins will help you automatically add related posts based on categories and tags, but it is best to add related news yourself.
#4. Encourage Commenting
News readers are often opinionated people, and based on your content; they want to express their feelings through words. If you make this possible by adding the comment functionality to your article, your news app’s in-app engagement will increase.
Besides, some readers are encouraged to read certain stories based on the number of comments the article has. So, it may be necessary to highlight the total comments on the article at the head of the article so the reader can see it even before reading.
The New York Times employs this feature, and it works powerfully for them.
#5. Increase Time Spent on Page
In all you’re doing to increase in-app engagement for your news app, increasing the time a reader spends on-page is the focal point. Research shows that the average adult in the United States spends 5 hours and 16 minutes with digital media per day. Only a fraction of this will be spent reading your content, so you want to do well to add incentives that would retain the reader on the site.
One useful incentive to keep readers reading on news app is Time Indicator. Contrary to what you may think, articles that are over 1000 words don’t scare readers away – especially if the length of time it would take them to complete the read is indicated before they begin reading.
Some plugins for time indicators are intuitive. They show a bar or circle that either increases or decreases as you keep reading. This gives the reader some vigor to want to read through to the end to feel accomplished.
This article showed you tips to employ to increase the in-app engagement of your news app and important statistics for the news apps. To learn more about Storyly, which is an interactive way of increasing in-app engagement, you can contact us.
In the early 2000s, the idea of food and drink apps may be frowned at, but today the story is different, especially with the emergence of the COVID-10 pandemic. Now, food and drink apps are not just popular but also lucrative.
The issue now isn’t about the market for food and drink apps but retaining the engagement of the users of food and drink apps.
Statistics from Google Data show that searches for branded restaurant apps that enable things like reservations, tracking orders, and discounts have grown by 120% year-over-year. This means that people are frequently in search of apps in the food and drink niche.
This is also evident in the Google data that shows that searches for “grocery,” “pharmacy,” and “photo” apps related to specific retailers have grown 140% year-over-year.
The users of food and drink apps are unique, so it is pertinent to understand their behavior to ensure the success and growth of your app. Feedbacks from the customers are useful to know the performance of your food and drink app. However, it is more efficient to take statistics from industry benchmarks to increase in-app engagement of your food and drink app.
So, in this article, we’ll share relevant statistics from industry benchmarks as well as tips that would help you increase in-app engagement of your food and drink app.
Industry benchmarks represent the majority of customers in a niche, which makes statistics from it more valuable than feedback from vocal customers who care to drop feedback on your app. It is the largest possible base of your customers from which you can get truly actionable and comprehensive feedback to increase your food and drink apps in-app engagement.
Industry benchmark statistics covering mobile customer sentiment, mobile retention and loyalty, and app ratings and reviews are data you want to pay attention to.
1.Mobile Customer Sentiment
Data from Apptentive shows that the average Food and Drink app’s New or Repeat Fans for 2020 stands at 56% for iOS and 61% for Android. This falls slightly below the general average of 58% for iOS and 65% for Android. For New or Repeat Risks, the stat stands at 34% for both iOS and Android, and this is higher than the general average of 32% for iOS and 28% for Android. Fans Shifted to Risks data is 5% for iOS and 2% for Android, close to the general average of 5% for iOS 3% for Android. Risks Shifted to Fans data meet the general average, however. The general average is 5% for iOS and 3% for Android.
The key takeaway from the mobile customer sentiment statistics is that you have to do so much to encourage customer love and brand loyalty. This is because the food and drink category is highly competitive – there’s always another food delivery app waiting to cart away with your customer once your app fails to engage them.
2. Mobile Retention and Loyalty
On retention of customers in food and drink apps, 37% of new customers were retained in 2020 against the general average of 43%.
Source: Apptentive 2020 Mobile App Engagement Benchmark Report
A major reason for the lower retention rate is the fierce competition in the food and drink category. You would need to employ incentives like flash deals to lure customers into placing repeat orders. But this kind of in-app engagement is only effective in the short-term.
3. App Ratings and Reviews
Ratings and reviews go a long way to show how the customers are engaging with the app. The industry benchmark for food and drink apps reveals that 78% of the average iOS Food and Drink app’s ratings were five-stars while 7% were one-star. On the other hand, Android apps in the same category had 56% of their ratings as five-stars and 23% as one-star.
On the side of reviews, iOS apps in the Food and Drink category had an average of 1,841 reviews, while Android apps had an average of 10,413. This shows that food and drink apps are more transactional than apps in other categories. Customers in the food and drink apps are quick to notice small in-app changes than customers in other apps.
Tips for In-App Engagement
The statistics above call for action. To increase engagement, you can take into consideration the following tips:
#1. Improve Customer Loyalty
Customer loyalty improves retention rate, and it is as essential in the mobile world as it is for brick-and-mortar businesses. Reward programs are a sure way to increase customer retention, which is why the Starbucks app allows users to order ahead and skip the line. This gives the customer a sense of exclusivity and superiority, making them repeat orders with the app.
#2. Offer In-App Coupons
Coupons never go out of fashion, especially for quick-service restaurants (QSRs). To drive sales, providing discounts is very helpful. Coupons work the same way, creating scarcity and a sense of urgency that makes the customer purchase more at a certain time. McDonald’s incorporated this in their mobile app when they provided free French fries on Fridays to customers who ordered food items of at least $1 through the mobile app. This offer was limited to the first 50 people.
#3. Improve Customer Experience
The key to increasing in-app engagement of food and drink apps is the user experience. You have to ensure that your app not only works seamlessly but constantly updates with the latest innovation in the mobile ordering system. Jimmy John’s is an example to emulate. They keep the expectations of their customers the same across all channels such that the order you make through the mobile app gets to you at the same time interval it takes other channels. Plus, the quality of their food is always the same!
With Storyly, you can create personalized stories for your users. Delivering a seamless, personalized customer experience with relevant messaging and offerings is critical for improving customer experience. Contact us to learn more about Storyly.
#4. Focus to Get Five-Star Ratings & Feedback from Users
It is not easy to maintain five-star ratings for food and drinks apps because of the category’s competitive nature. Customers can quickly switch to another app with better offerings and drop you a low rating or negative review. So, you must listen deeply to grieving customers and solve their problems before they leave a negative comment. This also says that you continuously improve your app and services to give you a competitive edge over others.
To sum up, it is more efficient to take statistics from industry benchmarks to increase your food and drink app’s in-app engagement. In this article, we shared relevant statistics from industry benchmarks and tips that would help you increase in-app engagement of your food and drink app. To learn more about app engagement, you can read “App Engagement Marketing 101“.
Which of the multi-channel marketing ways is more effective for increasing user engagement? You can come across many channels to the user; which one should you use for what?
Multi-channel marketing enables us to apply marketing steps by reaching customers online and offline.
It is essential to communicate with customers so that they can make the purchase.
Which channel is more important to establish a relationship with the customer, or should you go step by step by applying the media in a different order.
In multi-channel marketing, you must shape your next marketing step with the data collected from the customer.
Email marketing is the leading genre in digital marketing.
This channel, which has a large rate of user engagement, is still highly preferred. When you send emails, you can obtain data on whether the person opened the email and clicked on your site. Email is better to reach adult people because people who don’t use social media use more email. It allows you to use more text and images for your promotion in emails. If the emails are not deleted, they will not disappear. When customers want to reach you later, they can easily find you by looking at the email file. So you will be permanent.
Sending SMS is the shortest way to reach users. User engagement is high in SMS because it will reach them even if they have no internet connection. For people far from technology, SMS is more accurate. Research has proven that people read the SMS sent to their phones in the first minutes. You can offer urgent and limited stock products to the right customers quickly with SMS marketing. SMS marketing is used in conjunction with other marketing channels.
In-app messages look more natural than push messages. To receive in-app notifications, it is necessary to have an application. Different notes can be shown to the other steps the user follows, thus achieving your marketing purpose. In-app messages seem to be a natural part of the app and encourage users to click more, thus increasing your mobile app engagement.
You can add directly to the bio or add a referral to your story to direct users from your social media accounts to your website. You can attract your website by producing different content according to the different types of followers that make up your social media.
Personalizing your content by seeing the gender distribution and characteristics of the followers on social media accounts will increase user engagement. They can have preliminary information about your products by seeing the opinions of other users about the product on social media channels. By interpreting the data you obtain from social media, you can produce accurate results for your customers.
Push notifications appear more invasive than in-app messages. It is used in many areas, including web, mobile, and push notifications within the application. Push notifications, which are made more interactive with gamification methods, have a significant mobile app conversion rate.
By reading the data you receive from your customers correctly, you can generate app engagement ideas. You must move different marketing channels step by step together in a plan for increased app engagement. With the impact of the pandemic, people’s buying habits have changed in their daily lives. They cannot go to stores and engage with brands, so new patterns have been added to social media marketing. Therefore, it is crucial for the user to want to interact with brands via mobile apps. Storyly allows you to provide interactive stories that aim your mobile app users to interact with you. For delivering personalized content and boost in-app conversion, contact us for more details.
Instagram has become the new home for brands as the engagement is high, followers are brand-loyal, and real business goals can be achieved.
According to Instagram’s analysis, more than 25 million companies worldwide use Instagram for business, and more than 200 million users visit at least one business profile every day. However, it is not just the followers you should care about; you should care about your strategies. Here are some strategies to promote your brand on Instagram.
– Instagrammers are Potential Customers
You don’t have to apply any hard sales pitches for your marketing message. With the right Instagram images, consumers soak up your marketing message. Users turn to social media for references. Instagram helps convert passive shoppers into confident customers, in other words, supporters.
– Include a Link to Your App
Instagram offers you only one opportunity to directly lead a click over to your website or mobile app. Your bio is the place where your link is clickable under your name and description at the top of your Instagram page. Don’t miss that opportunity; add a link to your targeted landing page.
– Promote Your Products with Creative and Professional Visuals
Creating a visual aesthetic for your brand is the key for Instagram. Instagram is all about visuals; therefore, it’s crucial to have a recognizable visual identity. The power of product photos has always been essential to online shopping for consumers. Moreover, Instagram’s visual platform takes this to the next level.
– Offer Promotions to Your Followers
Feed your followers with bonuses, special offers, and insider announcements. In this way, you would give your followers a reason to follow you on Instagram. You can add texts to your visuals in a stylish and visual way to announce sales and discounts.
– Use Stories to Engage More
According to Instagram, more than 400 million people use Instagram Stories every day. Moreover, a third of the most viewed Instagram Stories are posted by businesses. Stories are great ways to ensure user engagement. With Storyly, you can create interactive stories for your app. It is possible to create live stories to increase app engagement.
To sum up, Instagram has over 1 billion monthly users; therefore, many brands find ways to interact with the Instagram community. We shared some tips to promote your brand on Instagram. Moreover, you can take the story concept to your app with Storyly. Storyly is an effective user communication tool for apps. Contact us now.
Since the application of technology to medicine and healthcare, the quality of life has increased. Doctors can easily monitor chronic diseases through the use of health applications on smartphones.
The benefits of apps in the health sector are so numerous that they have spurred creativity in providing healthcare solutions. Entrepreneurs are developing more apps targeted at providing healthcare solutions to people.
While some of these medical apps are targeted at the diagnosis, treatment, and maintenance of medical conditions that no app has been created for, others improve features of existing apps targeted at a medical condition.
This spells competition, and to ahead of the pack, you’d need to increase your medical app’s in-app engagement to keep your app useful and retain users.
We’ll show you just how to go about that in this article and reveal some relevant statistics in mhealth that you need to know to motivate you to improve your medical app constantly.
Medical Apps Statistics
When venturing into creating an app, you want to know whether the sector you’re picking is profitable enough – if it has enough prospects. You need not spend sleepless nights thinking about the profitability of medical apps. Statistics show that the sector has a high yield.
According to Statista, the total global mHealth market is predicted to reach nearly 100 billion U.S. dollars in 2021. This number indicates a fivefold increase from around 21 billion dollars in 2016.
Here are other relevant statistics regarding medical apps that you should know.
- The total market for mHealth apps is predicted to exceed 50 billion U.S. dollars in 2025, increasing massively from around two billion dollars in 2016.
- As of 2018, mobile health apps’ leading focus areas were health, productivity, and sport. Over 25 thousand apps were developed globally for these three subsectors.
- As of the last quarter of 2020, 48,608 iOS healthcare apps were available on the Apple store, representing a 6.15 percent increase over the previous quarter.
- As of the last quarter of 2020, there were 47,140 healthcare apps available on Google Play Store, representing a 1.68 percent increase over the previous quarter.
- About 64% of U.S. adults regularly use an app to measure health metrics.
- 71% of patients say it would be helpful for their physician to access the health data captured by their mobile app.
Tips for In-App Engagement
Were you inspired or frightened by the above statistics? Whichever the case was, these tips to increase the in-app engagement of your medical app would sort you out and grow your revenue.
People can be so preoccupied that they forget they downloaded a specific app for a particular need. Push notification is your best tool to get them back to your app. However, you have to ensure that you send relevant push notifications and at intervals that don’t put in the impression of spamming your users.
For example, if you designed an app to help people exercise, you can send your users weekly notifications encouraging them to jog, walk, or do pushups. Videos on exercise routines or the latest research on exercising, or even notifications based on promotions that would interest your users, can help bring them back to your medical app and increase engagement.
Remember getting your new phone or laptop and how you wanted to get right into exploring every single fantastic feature? That’s the same feeling your users get after downloading your app. It is why you should pay attention to onboarding. While it is necessary to guide users on how to use the app during the onboarding process, the focus should be on getting users to experience the benefits of using your app as soon as possible.
If the user doesn’t have to fill in too many forms before getting started, it is easier for them to buy into the app and become loyal customers.
- Giving Rewards
Giving rewards sound like something that food and drink apps, right? Don’t be deceived; almost everyone loves to be rewarded for using a particular service or reaching a specific milestone. You need to reward your medical app users from time to time but know that you have to be creative about your reward strategy.
An incentive that worked today may not work months later. You can reward users for partaking in additional tasks on the app. This is where gamifying your medical app becomes useful. Create your app to take the user through a journey with rewards after each stage of the journey.
While you want to reach out to all your users at about the same time, you have to understand that they are unique people with varied needs. To successfully engage them, you need to personalize the information you send to them. You can create personalized stories based on your users’ feed, utilize intuitive Storyly templates to showcase and convert your users in the most personal way.
If your medical app automatically keeps track of the personal information your users provide, you can use this information to provide customized features, services, or benefits that would appeal to each user. This way, they are engaged and not leave your medical app for those of your competitors.
- Connection to Real Consequences
More than rewards and incentives, ensure that your medical app connects positive health changes to real-life consequences. Suppose your app is designed to help patients control their blood pressure. In that case, it’s good to have a journal for recording nutritional information and connects the dots for them between a week of hitting specific health goals and recording lower blood pressure numbers. The app should then offer suggestions for improving numbers over the next week or month too. Nothing beats an app that provides real solutions to problems.
To sum up, we shared in this article some relevant statistics in mhealth that you need to know to motivate you to improve your medical app continually. Moreover, we shared some tips to increase in-app engagement. To learn more about statistics and engagement tips for other categories, you can read “Statistics & Tips for Entertainment Apps In-App Engagement”