Testbook is an ed-tech company that provides exam preparation solutions for more than 1.5 million monthly active users.The Testbook app offers access to thousands of learning materials, and is one of the most trusted learning platforms in India.
Like many apps, Testbook was looking for a way to improve engagement in the app to drive loyalty among its users, especially amidst the pandemic. As an interactive domain in itself, the ed-tech space is very open to two-way dialogue with the users. Besides building robust communication practices with its users, Testbook needed to create dialogue with its users through engaging content experiences. In that context, interactivity was a critical part of this practice. Testbook wanted to turn its users from a passive audience into active participants of the app.
Storyly offered a perfect solution for the Testbook app. The Testbook developers implemented the Storyly SDK in a short amount of time and the Storyly dashboard was ready to create interactive story experiences. Now,Testbook marketers are able to build interactive experiences for their audience without using developer resources.
Storyly Studio: The Ultimate Way of Creating Interactive Stories
The story experience is a powerful medium to communicate with users. Storyly provides the most intuitive content creation tools for marketers. With diverse content about latest exam news, premium features, and special deals, Testbook stories are now acommunication hub where users can get the latest updates about the app.
The Testbook marketers use Storyly Studio to build their daily pop up quizzes that drive greater engagement. Hundreds of interactive stickers are available and fun to use.. The multi layered structure of story entry points allows Testbook to keep their stories updated with fresh content while maintaining design continuity. Users can easily find new stories in familiar places and know just where to look for new content. Testbook marketers are also able to take advantage of story scheduling feature to publish their stories. Both story groups and stories can be set up once, scheduled for publication, and Storyly does the rest.
Interactions often have an additional payoff. They are great at generating first-party data. That’s why the testbook marketers use interactive stickers to poll their users about their interests and behaviors. This helps them to guide their app and content strategy by bringing quick and real-time sentiment data.
Using Testbook’s Own Segments to Target User Groups
Just like any other content-heavy app, Testbook has different user groups with different interests and motivations. Plus, they have paid users and free users. The best strategy to drive engagement and loyalty in any kind of app is to offer relevant content to different users, tailored to their needs.Storyly enabled Testbook marketers to easily target different user segments with a simple integration.
During the integration (or any time they want) the Testbook developers simply pass their user segments to the Storyly SDK as labels and they are available on the Storyly dashboard for targeting features. This enables Testbook marketers to target specific user groups, such asfinance students, engineering students or free users, with relevant content.
With Storyly’s targeting features, Tesbook can easily educate users aboutTestbook Pass, a premium subscription. By creating a Testbook Pass story with a CTA to the content page, the testbook marketers enable users to explore the benefits of the subscription program. Delivering introductions to their premium content is also supported with another Storyly benefit: showcasing transformation stories from real users.
A New Space for Social Proof
As a subscription-based app, Testbook needs to showcase other users’ experience with the app and their success stories to encourage free users to convert to premium users. When users open the app and start exploring the key features and content, they are met with tappable stories from real users. By showcasing real users’ successes, Testbook turns its more loyal customers into its most effective advocates.
Testbook has seen great success from the integration of Storyly into their app. Stories published by Testbook have a 40% engagement rate overall, and an even higher engagement rate of 55% for interactive stories. The presence of stories has also increased sticky time within the app, with users viewing an average of six stories per session. Simply put, Testbook’s users love stories, and are consuming more content in-app with the accessibility offered by Storyly.
Do you want to increase your content experience as Testbook did?
Stories enable users to quickly explore content and inspire them to take action. As more and more mobile app and website owners adopt Storyly in their platforms, they frequently ask about the most effective way to monetize this engaging format.
Monetizing Stories With Direct Deals
Storyly already supports direct deals that enable publishers to invite their business partners to the Storyly dashboard. In other words, these partners create ads to be published as a story in the app or on the website of the Storyly customer who made this deal. These creative assets go live only after the approval of the app or website owner.
With direct deals, it’s also possible to create impression or click based campaigns by setting up target caps. For example, StepSetGo, a fitness reward app that encourages its users to stay fit by allowing them to turn their steps into SSG Coins, generates revenue by monetizing its stories with big brands like Amazon Prime and Skechers.
What’s New in Monetization with Storyly?
Today, we are launching a new way to monetize Storyly Stories. It’s now possible to deliver programmatic ads in the story format thanks to Google Ad Manager and Google AdMob integration for mobile apps and Google AdSense integration for websites. Moreover, mobile apps can manage their direct deals and premium partnerships for story ads in Google Ad Manager just like they do for other ad placements. This new solution allows publishers to monetize their stories easily.
Common Challenges in Monetization
Over the past few months, we were talking to publishers from all around the world to understand their challenges in monetization. A common problem emerges: how to monetize without compromising the user experience. Traditional ad formats often disturb the user experience causing higher churn rates. Naturally, publishers aim to make ads as user-friendly as possible while making as much money as possible. For example, if publishers created an intrusive full screen ad that pops up involuntarily after a user action, it may be lucrative in the short term, but user frustration would soon compromise long-term retention, which would negatively impact ad revenue overall.
The interdependent relationship between monetization, user experience, and retention requires mobile apps and websites to find the most user-friendly way of serving ads. Finding a good balance between making revenue with ads and preserving the user experience demands innovative monetization models.
Storyly Story Ads
Since our debut, publishers use Storyly for driving greater engagement with visual and interactive storytelling in their mobile apps. Recently, we extended this capability to websites as well by launching Web Stories. Today, millions of app users and website visitors watch stories powered by Storyly all around the world. Such story engagement opens up a world of opportunity for monetization on both platforms.
Immersive and visually compelling Story Ads appear in between your own stories. They integrate well in your users’ experience as they do not interrupt their journey. App publishers using Google Ad Manager and Google AdMob can create native ads in story format and easily using their Story ads from these platforms. In a similar fashion, web publishers can monetize their Story Ads with Google AdSense.
How Does It Work?
For mobile apps, we now have Monetization SDK which includes Google Ads integration. Once you create your native ad format in your Google Ads account, then simply go to your Storyly dashboard to pick an ad template, provide your Google platform ID, and adjust your ad settings (frequency, ads per session etc.). To learn more about how to integrate mobile app monetization SDK, please see here.
For websites, Storyly renders vertical display ads in the story format. Once you create your ad unit in the Google AdSense account, just paste it to your ad settings in the Storyly dashboard and you’ll start delivering story ads.
Seamless Monetization for All Publishers
At Storyly, our goal is to enable publishers to grow their revenue with the visually-rich ad experiences that stories provide. With a full-screen and distraction-free experience, Story ads have great click-through rates (CTRs) that you and your business partners will drive great results.
Story Ads are available as an add-on package for all plans. Just reach out to us here and we’d be happy to help.
A growing number of people prefer visual content and information, particularly when it’s in a video or animated format. Platforms like Instagram that implement Stories features are incredibly popular largely for this very reason. Additionally, more and more brands are using social media platforms and visual content to promote their brands and offerings. One of the best ways to take advantage of this trend for your app is to use in-app stories, which offer a fun and engaging way to connect with users of all types.
Here we’ll discuss what these app stories are, their many benefits, and how you can integrate them into your mobile app experience.
What Are In-App Stories?
Mobile app stories are a type of storytelling element that you can use in your app to deliver content to users. Stories include various types of content that promote your products or services that users see within the app, and you can use different stories to achieve different goals. For example, you can use stories such as images, videos, GIFs, polls, and emojis, among other kinds of engaging content. They’re excellent for driving user engagement and encouraging people to continue using your app and connecting with your brand on a regular basis.
Stats About Mobile Stories
Although Snapchat is the inventor of the mobile story format, currently, Instagram is notably the biggest app to integrate this feature, namely through Instagram Stories. It enables users to easily share and consume content, including commercial content that businesses publish and share with audiences. However, mobile stories, in general, have a profound effect on engagement.
Studies have found that viewing stories is the number-one activity on social media apps, with 42% user engagement. In addition, 74% of mobile phone users publish or view stories on a weekly basis, and over 50% of people open a brand’s story, with more than 85% of them viewing the entire story. Stories also fuel engagement because they’re so brief, seeing as the attention span of users has decreased to eight seconds.
People love mobile stories and want to consume them across all platforms. This is why, if you want your app to engage users on a consistent basis, using in-app stories is the key to success.
Why You Should Use In-App Stories
Smartphones are among the most personal devices that people use. Because of this unique element, mobile apps aim to find new and effective ways to establish strong relationships with their users. However, some of the biggest challenges that mobile app developers and brands face are user retention, feature adoption, and churn.
Storyly is a powerful interactive and mobile-native content builder that can help resolve the potential problems of boosting user engagement and retention. Storyly is specially designed for mobile-first applications, making it especially capable of helping overcome the many challenges that come with launching mobile apps. Within the last few months alone, we’ve seen our customers use Storyly to boost engagement in several key ways, including announcing new features, onboarding new users, sharing promotions, and recording customer feedback. This means that Storyly is not merely a tool for content featuring, onboarding, or other single uses. Instead, it’s a platform that allows for versatile communication with users to achieve several goals throughout a customer’s entire life cycle.
In helping you get the most from our platform, we’ll work to provide new and exciting ways for you to reach, communicate, and consistently engage with your users. Our goal is to drive mobile engagement in a way that’s fresh, innovative, and unique, without interrupting the user experience at any point. We understand the importance of sharing rich visual content to users to optimize engagement, which is why we’ve developed Storyly to connect with all types of users. Using our platform, you’ll be able to deliver your content in the most timely and effective way to keep users hooked.
How In-App Stories Help Connect With Users
Mobile app stories offer several benefits that help brands connect with their audiences through mobile devices and unparalleled in-app experiences.
Increase App Engagement
One advantage of app stories is the ability to deliver short and visually appealing content to audiences, which is critical as audiences don’t want too much information at once. Stories offer brief touchpoints to introduce users to your app and get them to come back. You can achieve this with story features such as tests, surveys, GIFs, swipe-up options, special filters, music, and gamification. People may also want to share stories from your app on their social media profiles, which contributes to word-of-mouth advertising.
Brands are becoming increasingly transparent, to the point where audiences expect this transparency of new and established brands alike. If you want to exhibit this transparency to connect with users, you need to have a deep understanding of what your users want. Through polls or quizzes and other stories that may function as surveys, you can get feedback that helps you grow and cater content to audiences. In turn, people will feel as though you value them when using your app, leading to a better relationship with new and existing users.
Give Your Brand the Chance to Stand Out
Using stories will significantly help boost your brand’s visibility among users. Unlike other brands that rely on dull and uninteresting features, mobile app stories consistently engage users to keep your brand in the spotlight. Subsequently, you’ll be able to stand apart from the many competitors all doing far less.
Inspire Your Audiences
Through app stories, you’ll also have the ability to inspire audiences with language and concepts that both communicate with and encourage users to share their experience. For instance, in a language-learning app, you could accumulate usage data and present it in a fun format to your users, such as achievements and specific milestones in language skills. This could drive users to share the story on social media and with their friends and family. It may also inspire them to use your app more frequently.
Building these types of inspirational experiences among users will also help drive loyalty and imbue a sense of community among users.
Using in-app stories features can go a long way in helping you maintain a competitive edge and move forward. Doing so will help ensure your audiences remain consistently loyal to your app and both put and keep you ahead of the competition.
How Storyly Can Drive the Results You Want
Using stories via Storyly, you can take advantage of numerous features to keep your users engaged and drastically increase retention. These capabilities include:
Storyly goes much further than conventional engagement methods, giving you the chance to deliver multiple messages to users without risking annoying them. As a result, you can create a kind of communication hub that enables you to communicate a wide array of messages.
Stories on our platform are full-screen canvases that are more effective than banners and pop-ups. Using Storyly, you’ll be able to use a visually rich message and narrative that holds people’s attention much more effectively than longer and less visually compelling content.
The Ability to Experiment
With traditional engagement methods, brands only have one shot at developing and testing a message. With the help of Storyly, you can experiment with multiple messages and creative elements to determine what works best.
Engage Users in Many Creative Ways
Brands and developers can use our platform to engage with their users in nearly any way imaginable. Some use cases we’ve seen in the past include:
- Onboarding — With so many complex and different features, mobile onboarding is a common challenge for many brands. However, Storyly makes it easier with the ability to develop more fluid onboarding flows that effectively attract and continue to engage new users.
- Product Discovery & Sales Conversion — Brands need to enable users to discover more of their offerings, which Storyly enables through rich, full-screen views of new products that better contextualize them. This streamlined experience also helps move people down to the bottom of the sales funnel more efficiently.
- Campaign Participation — You will require a good way to deliver campaigns to maximize participation among users. App stories can boost awareness for your campaigns through regular messaging and high-quality content.
- Collecting User Feedback — If brands want to better comprehend their audiences’ needs and wants, they can use story features such as polls and surveys to find out what people are looking for in the ideal app experience. Developers can then implement suggestions to continually optimize the user experience.
- Personal Communication — You can use stories to personalize a variety of content, including everything from birthday greetings to subscription reminders. By addressing users directly, they will feel as though you’re actually communicating with them as individuals, leading them to take action.
- Retention & Gamification — Gamification is one of the best ways to engage users, turning potentially ordinary interactions into games that keep users coming back. Quizzes and social stories are a couple of different ways you can implement gamification in your app.
- Education & Entertainment — People still love video content more than almost any other content type, making it crucial to include it in your app. Using videos in app stories, you can harness the power of video with brief, snackable content.
- Monetization — App developers and marketers are always looking for ways to monetize their apps and maximize their in-app revenue. Stories offer the chance to boost revenue without becoming too intrusive to users. In-app ads will simply be a part of the user experience as opposed to a hindrance.
Use Storyly to Get the Most from Your App
In-app stories can be the key to engaging and holding onto your users. People using your app will continue to interact with your brand over competitors and are more likely to become loyal users over time. If you want to fully utilize in-app stories to connect with audiences, turn to Storyly today. Using our platform, you’ll be able to easily and seamlessly integrate stories into your app experience.
Start growing your business with Storyly today!
Empik Go is an e-book app from Poland offering a large database of titles with over 40,000 e-books and 4,500 audiobooks. While aiming to be “the platform” with the widest collection of ebooks and audiobooks, EmpikGo also wants to sustain the customized experience that it suggests to its users. Currently, 255K people enjoy reading and listening to books on Empik Go in a month and that number is growing on a daily basis.
For mobile applications, onboarding and leading your customers to a subscription can be a tough sell. Sometimes your users fail to proceed through the steps they need to take to use your application properly. Also, converting the casual, free users of today, to the subscribed, paid users of tomorrow is a tough goal to achieve for apps working on a subscription-based model. Explaining the benefits of subscription via banners or simple text might not be attractive enough. These challenges were no different for Empik Go. They needed a way to encourage users to subscribe to the app with a compelling content experience. Considering that onboarding is a significant pillar of long-term retention, Empik Go wanted to activate the users at the onboarding process to better retain their users.
Empik Go has a wide range of ebooks and audiobooks, thus, content distribution and consumption is really the key element of the app. However, when it comes to the distribution of content, seasonal offers or promoting events i.e. a monthly list of content or promotion of virtual book fair, it can be hard to reach the user. Users are so used to the old way of regular content distribution that they fail to acknowledge the most appealing offers and content that they would otherwise engage with while they are using an app.
One other tough goal to achieve is collecting feedback from your users and increasing the users’ engagement with your content. If you can manage to collect valuable feedback and act on it, it’ll certainly make your users feel that they are being heard, and in return they will visit your app more often, increasing your session times and engagement metrics.
Enter Storyly, the ultimate solution that can assist EmpikGo with all the above challenges.
#1 A Full Screen Canvas to Welcome Your Users
The full screen experience and rich choices of interactive features that Storyly provides make the onboarding process easier and familiar for your users. When you are using Storyly with full functionality, you can have call-to-action buttons or swipe ups on your stories. In the Empik Go case, during the onboarding process, they were able to lead their casual users to become paid users by using stories with CTAs. Empik Go also targets their casual users that are not subscribed yet by using the “Labels” feature on Storyly. Empik Go has the ability to communicate its app’s paid benefits without having any distraction using a step-by-step full-screen story experience. This enables them to show their onboarding stories to convert casual users to paid ones by giving a certain label to a story group.
#2 An Addictive Way of Conveying New Content
Empik Go releases their best of the month list when the new month begins. With the integration of Storyly, they decided to release and distribute this content of audiobooks and ebooks in the format of stories. The full-screen stories are a great way to release Empik Go’s bulk listings or contents because of the immersive experience it provides, and Empik Go can also track the metrics of each content through the analytics dashboard to see what works well. Stories also have CTAs (buttons and swipe ups) that help Empik Go’s users instantly go on to the related product’s page. This also contributed to the conversion to subscription.
#3 Customer Empowerment with Interactive Stories
The ease of gathering insights and collecting user feedback through stories was also quite beneficial for Empik Go. They have been using interactive features perfectly and gathering insights from their users while also creating a great place for their users to engage with the content.
The ease of gathering insights and collecting user feedback through stories was also quite beneficial for Empik Go. They have been using interactive features perfectly and gathering insights from their users while also creating a great place for their users to engage with the content.
Would you like to increase your retention rate as Empik Go did?
StepSetGo is a fitness reward app that encourages its users to stay fit by allowing them to convert their steps into SSG Coins and spend it in the Bazaar. Users can get products, discounts and services in the Bazaar without spending actual money. StepSetGo is on a mission to make fitness accessible to anyone in India where healthy life awareness is on the rise. Launched in 2019, the StepSetGo app has more than 1 million monthly active users.
Appealing to a wide range of audience, StepSetGo marketers were aware that they needed an effective solution to increase the in-app engagement and to ramp up the way they communicate with their users. The limited mediums for in-app engagement that the marketers of SSG had included only push notifications and pop-up messages, both of which were mostly intrusive and provided one-way communication and message delivery. These restrictions resulted in SSG marketers not being able to understand which type of content works better as they could only use a handful of content to reach their audience. Seeing the merit in the addictive, mobile-born story format, the SSG team was already thinking about developing an in-house story feature that would assist them with overcoming these challenges. Then magic happened and their path crossed with Storyly! Once they understood the ease of Storyly’s integration, the smooth and seamless user experience it provides and the vast variety of powerful features it offers, they did not hesitate, dropping in-house development and proceeding with the integration of Storyly. Since then they’ve never looked back and are delighted with the results!
#1 Delivering Content Smarter By Feeling the Pulse of Its Audience
StepSetGo positioned Storyly as the core channel of communication with its users. Storyly gives the ability to SSG marketers to connect with their users more often with enriched content experiences. As the SSG app is on a mission to make fitness accessible to anyone, its audience is not limited to fitness-savvy people. A wide range of people from different demographics and different levels of know-how use the SSG app. Therefore, the SSG marketers use Storyly to engage their users with different types of content. This content might include an educational video about the health benefits of walking or influencer content encouraging users to consume more. SSG leverages this experience thanks to Storyly and improves in-app engagement dramatically.
The non-intrusive and mobile native nature of full screen stories makes it possible for the SSG marketers to have an objective view on which content works better with their audience. The limitation of push notifications and pop-up messages when it comes to delivery of multiple messages and their intrusive nature forced the SSG marketers’ hands in terms of keeping the frequency and the richness of the content being delivered narrow. Thanks to Storyly, SSG marketers now have the ability and the flexibility to experiment with what type of content their audience finds interesting without the risk of disrupting the user experience.
#2 Improving Retention and App Stickiness Through Gamification and Community Building
Gamification is a popular element that engages users actively while improving retention rates. By using Storyly’s interactive features, SSG marketers create trivia experiences with rewards. They ask questions to their users, conduct quizzes and, in return, give prizes to their users by using the custom parameter feature of Storyly. They track the answers of the users and send this data to the SSG app to give the users SSG coins based on their answers. The gamification experience that they create with Storyly creates a habit for their users to open the app on a day-to-day basis and hence increases app stickiness and user retention.
Besides creating its own content, SSG takes it one step further and uses Storyly as a social layer where stories from the community are shared. Without any effort spent on building complex social features, SSG achieves a hint of sociality by leveraging Storyly to build their community. For example, transformation and steppers of the week stories encourage users to start using the app actively.
#3 Leveraging Storyly Impact Through Premium Brand Partnerships
As the SSG app has a lot more space to put more content, the team uses this space to monetize their stories with brand partnerships. Monetization with Storyly is a much more engaging ad experience with the vertical video format where users are more likely to take action. This contributes to the success of the sponsored content and improves the revenue that the SSG app earns from these partnerships. Moreover, as the story format is the most consumed format of content on social apps and provides a rich canvas for brands to convey their messages, it is easy for SSG marketers to convince brands to place ads on stories. They gain the ability to reach their potential customers when they are most likely to engage with their content in an app they love. So far, the SSG app monetized its stories with top brands like Amazon Prime and CoinSwitch Kuber. The branded stories included videos as well as interactive components which elevates the ad experience users experience. The limitless opportunities that the rich world of Storyly provides for sponsored content certainly contribute to the results as well.
As soon as Storyly went live in the SSG app the users started to engage with stories. The engagement rate of stories is above 45% and the CTR of stories where users are guided to the Bazaar is around 20%, much higher than push notifications. Storyly is a perfect solution for the SSG marketers to tell compelling content to their users and guide them to the desired action through call-to-actions. For the brand partnerships where users were directed to the subscription page, the CTRs were above 20%. Ad experiences that are created with Storyly performed much better than traditional ad channels as brands could reach users at the right place at the right time with a compelling narrative.
SSG marketers love Storyly and their users love the in-app story experience! We bet new best practices are just around the corner with SSG.
Would you like to increase your retention rate as StepSetGo did?
Modanisa is the online fashion and shopping platform for hijab fashion and modest dresses all over the world. Starting its operations in 2011, Modanisa is now an e-commerce giant that is present in 140 countries and available in six different languages.
To amplify its user experience, Modanisa aims for its users to explore and discover whatever they are looking for without any hassle and wants to increase the time that its users spend in the mobile app. When a user landed on the homepage, there were multiple banners and sliders that s/he can interact with. While establishing the user habits, the Modanisa team wanted to enhance the user experience to better trigger the user action, and display the visuals of products in an eye-catching manner. As the number of monthly active users was constantly growing the main goal of the Modanisa team was to accelerate this adoption process by bringing the familiar experience of stories to the app. Their data also showed that users were not scrolling down to explore the latest products, daily offers, and other in-app marketing campaigns. With more than 120 thousand products available on their virtual shelves, the brand needed a solution to enhance the product discovery experience where they can showcase their products in a more visually attractive manner through a seamless, uninterrupted user journey to ultimately drive greater conversions.
Then, they met Storyly.
#1 An Enhanced Product Discovery Experience With More Content
Modanisa started using Storyly as the extra content layer to deliver its wide product selection as stories. Storyly is the perfect solution with its native and addictive experience of stories to which the global users of Modanisa are highly familiar. With Storyly’s e-commerce focused features, Modanisa users started to explore products easily, without any distractions. Modanisa uses stories for grouping different types of product content including product categories, new arrivals, daily offers, and many more. This organized grouping system via story groups enables the users to navigate easily within different story content without getting lost. As each story group includes many stories, Modanisa is now able to showcase a greater number of products. Before Storyly, pop-ups were the main mode of communication for delivering product highlights. This method did not bring the desired results and required a big development effort to be implemented. Now, stories serve this purpose effortlessly.
Modanisa also leverages video stories to engage its users more and encourage them to view the product pages. Another feature that Modanisa marketers fell in love with is the product tags where users can get a contextual sense of each product and see them as a combination. After that, on the same single story, they can tap the product they love and proceed with adding to the cart and purchase. All these enhanced experiences that Storyly provided have streamlined the purchase funnel for the Modanisa app from discovery to conversion.
#2 Localization Done at Its Best Based on User Geographies and Languages
Given its wide geographic presence with content in different languages, Modanisa localizes its stories by delivering them in specific languages. Modanisa marketers target their users based on their country and language using Storyly’s story labelling feature. Therefore, when a user opens the app she views the content that is relevant to its location in her language. This allows Modanisa to deliver customized content in minutes without requiring any development effort.
#3 Engaged Users and Extended Session Time Through Interactive Stories
Finally, Modanisa marketers use interactive stories to make users feel part of the Modanisa community. They use various interactive stickers to engage users by creating “this or that” polls, asking users’ opinions about fashion, and collecting feedback with emoji sliders. This enables Modanisa marketers to increase the time users spend in the app and make them feel their preferences are taken into account. Users go through different interactive stories and respond to them while still exploring different products. Modanisa aims to get its users to make a habit of visiting the app several times a day and the interactive features of Storyly feed into their curiosity to visit the app multiple times so that they can engage with the content, check out what is new, provide their feedback, give their opinion and feel a part of that community.
Storyly provided the perfect solution to the challenges and brought splendid results. Modanisa embedded stories to the top of the homepage to capture the users’ attention at the utmost level and enhance the product discovery experience. As expected, when compared to the banners and sliders, stories performed a lot better in terms of driving conversion. Users who view stories convert 61% more than those who view only banners. Therefore, Storyly brings incremental conversion to the Modanisa app. This new shopping experience that is substantially different from banners and sliders, enables users to view more products and complete the purchase actions without any distractions. On top of the incremental growth in conversion, Modanisa also achieved its goal of increasing session time. After Modanisa started to use Storyly, the session time has increased by 30% indicating that users spend more time in the app browsing the wide selection of products thanks to the familiar and addictive format of stories!.
The next chapter for Modanisa will be automating the product stories by using their own product feeds. With a simple setup Modanisa marketers will be able to generate automated product stories with intuitive templates that they can create in Storyly Studio. Plus, Modanisa will bring amazing story experiences to its website as well. So stay tuned for more on Modanisa with Storyly!
Would you like to increase your conversion rate as Modanisa did?
Discovery has been fundamental to how users interact with brands on social media, starting with Instagram. When it comes to shopping, the discovery experience has to be immersive rather than transactional, so the user feels like they’re browsing in-store. In order to recreate the same experience in your mobile app, we’ve added a new feature to Storyly, product tagging, with an upgrade on product tags you’re used to seeing on Instagram.
This new feature allows you to tag detailed information such as product name and price within stories, and each product tag takes the user to the product detail page, still within the app, to learn more and purchase. This simple yet effective feature will let brands using Storyly turn their product marketing into sales. Product tagging on stories enhances the user experience and helps convert interest into sales.
What Is Product Tagging on Stories?
Product tagging allows you to tag your products on stories in your app. With each product tagging, you get the ability to provide the user with more detailed information and seamlessly drive the user to purchase.
These product tags are visible within the story and allow the user to get more information about a product they like. Through this simple yet highly effective method, brands with Storyly on their app will have the advantage to convert the user from product discovery to sales.
Product stories have the power to inspire users about a lifestyle instead of just pushing promotions or campaigns. They provide context so the user can imagine the experience with that product. For a fashion brand, that can mean styling the product within a whole outfit in stories with a CTA such as “shop the look.” For nutrition or a supermarket brand, it can come to life in product stories with a recipe.
Why Should You Use Product Tags?
On mobile, we are already accustomed to shopping while consuming content. Moreover, current trends tell us that, in the future, we will all be shopping on apps while watching stories. E-commerce has already entered an era of mandatory story ads with a direct link to purchase.
While browsing and discovery can be made convenient on mobile apps, finding more information about specific products isn’t always as simple. Product tags provide just that. It is an informative yet seamless experience from discovery to checkout. You simply have to integrate product tagging on stories.
If you are a Storyly client, you already leverage your best brand assets on stories in your app, and you create engagement for users to spend valuable time there. Now you need a simple and seamless solution to convert that attention into sales – better yet, a social native feature! Leveraging easy access to detailed product information without interrupting the shopping experience will highly increase the chances of conversion.
Who Can Use Product Tagging?
With Storyly, you can add product tagging to your e-commerce platforms and mobile apps. Your prospective users can easily access the details of your products.
With this new feature of product tagging on stories, you can basically enter the world of shoppable content in your own app. Each product tag provides potential consumers to obtain extensive preliminary information about the product, increasing the likelihood of a purchase. Therefore, this practical feature helps e-commerce stores get noticed by a broader audience and optimizes the journey to sale. However, any app with the intention to showcase products for sale, regardless of their industry, can benefit from this functionality.
Potential Use Cases for Shoppable Tags
Shoppable content means much more than just to tap a story in order to buy. With product tags, apps powered by Storyly can now create immersive shoppable stories by tagging products. They can add multiple and custom product tags; brands can display product details, price, and link tags to complete the user journey within their organic content.
This feature isn’t just for shopping apps. This is intended to add a new layer to the stories on your app to provide a contextual look at products. Expanding on the earlier examples; you can tag any item of clothing or accessories while asking users to “shop the look” with a styled outfit for fashion; similarly, as a food, supermarket, or kitchen appliance brand, tagging any ingredient or gadget while offering a recipe in stories has the potential to engage users without a glaring CTA to buy. You can tag products inside stories or interactive shoppable videos to increase in-app revenue. The possibilities are endless.
How to Make Tags for Products
As a publisher, you decide on the image or video you want to promote. This could be a new collection of unique content. You then upload the content on the Storyly dashboard. Later, you add product tags to relevant parts of the content. Finally, you link the applicable CTAs, enter the product description and price.
Once stories are published in the app, users then get to discover, find out more about the products and purchase! Storyly Studio can offer a seamless experience to integrate this new feature of product tags into your app. At the studio, you can discover product tag template and product tag design options. You can easily create your own custom product tags to better fit the experience of your app.
How to Tap and Shop the Product
Once the story appears, users will be able to recognize the tags.
The users can tap the product tags, such as animated stickers, to see product details.
They will be able to see the price of the product directly in the story.
Once the tag is tapped, they will be taken to the product details page.
Start discovering now and tag products on your product stories!
Every year we spend more time watching videos on our mobile devices. In the United States, people spent 42 minutes a day viewing digital video on their mobile device last year, compared to 23 minutes on their computers. Also, according to Wyzowl’s research, people spend average of 16 hours per week watching videos online. As we enter a new era where the video is central to mobile content consumption, more and more mobile apps are looking for ways not only to seamlessly incorporate video into their apps but also to enhance the video experience they present their users.
That’s why we developed interactive shoppable videos, a new feature for streaming recorded videos inside your stories. What makes it special is that you can use different interactive components on different sections of your video. It will enable you to create engaging and participatory mobile video experiences where users directly interact with your content.
Capabilities of Interactive Shoppable Videos
There is no doubt about the power of video. According to a 2018 survey, 85% of millennials in the US buy a product or service after watching a video. The dynamism that video content form inherently owns makes it more effective than the combination of static images with texts. Also, users can enjoy full-screen mobile content with videos. Immersiveness elevates the experience and removes any elements of distraction.
On the other hand, adding video functionality without worrying about technical difficulties is a challenge. So, if you wonder how to make a video in mobile without compromising the seamless journey in your app, here are the capabilities of the interactive shoppable videos by Storyly:
High-quality streaming: It goes without saying that shoppable videos by Storyly work in line with a mobile-first content strategy. We use dedicated CDNs so you won’t be worrying about managing scalability and performance for your videos. Your users will enjoy your videos seamlessly.
Multiple interactions at different sections: Do you wonder how to make a video interactive? In-app stories by Storyly come with a sea of interactive components such as polls, quizzes, emoji bars, swipe-ups, product tags, etc. You can add these elements to your videos as well. Imagine asking your users about their opinions on a product or topic at a relevant part of the video. This is good both for increasing user engagement and collecting user feedback.
Shoppable content: Interactives are not only for increasing user engagement. You’ll also be able to direct your users to buy the products or services on your video with a call-to-actions. This interactive and participatory nature of your videos will greatly enhance the experience of your users. Also, they will help you increase in-app purchases.
Short- or long-form videos: We designed interactive shoppable video to enable you to deliver easily consumable and engaging videos. So, you can either add short or long-form content in mobile video depending on the experience that you want to create. It is possible to add videos from 2 minutes to 30 minutes in length.
Storyly Creator App: Do you wonder how to make a video in mobile? For simplifying the creation and uploading process of your videos, we now have the Storyly Creator App. You can invite your influencers and/or partners to the app as broadcasters and let them share the video they created with you. Uploaded videos appear on your dashboard.
Deep Linking: Just like your stories, interactive shoppable videos have their own deep links as well. So, you can easily embed your videos on any related screens and let your users open them from anywhere.
How Can You Benefit From Interactive Video Stories?
There are many use cases for different verticals. Here are a few examples:
- If you own a shopping app, you can create discovery-driven experiences in your user’s shopping journeys. You can gather your users’ attention at the discovery level with interactive and shoppable videos.
- You can have influencers on your mobile video story, trying new products while interacting with users with polls and sliders. Video shopping is a rising trend. Why not benefit from it by every means?
- You can utilize shoppable videos for exclusive collections with limited editions to convert users.
- Product testing or description videos on related product pages that will boost conversions. This will help you improve shopping journey in your app.
- Content apps can create appealing video content, ask users’ opinions and gather instant feedback. Also, interactive videos can be great for publishing teasers for the upcoming content.
- An interactive trivia experience with quiz components to drive greater engagement inside your app.
- For recipe apps, it’s a great place to show accelerated recipes. In addition to sharing the details and tricks in cooking, you can also advertise some kitchen equipment and motivate users to purchase with CTAs. Isn’t it the whole point of making a video shippable, in the end?
- You can build your monetization strategies on interactive videos as well with links outside of your app.
How Does It Work?
Just like how you create a new story group, you can also create an interactive shoppable video on the dashboard. If you are going to use the Storyly Creator App, you first need to invite a broadcaster to the app. Once the broadcaster shares the video with you, you will have it on your dashboard.
Then you can start editing it and building your interactive shoppable video content experience in Storyly Studio.
Once you publish your video, it is going to appear with a camera icon indicating that it’s a different format than your stories. When your users tap on the cover, they are going to experience mobile-native and interactive video content. We added video-first gestures that are different from stories for a smooth viewing experience. The seek bar includes the sections where there are interactions so that your users will be an active part of your video.
The future belongs to great video storytellers. At Storyly, we aim to provide our customers video-centric capabilities so that they can engage and retain their users with seamless mobile-native experiences. There are countless use cases for interactive shoppable videos and it’s just the beginning for apps from many different verticals.
Interactive video is already available for our enterprise plan customers. However, if you are not in the enterprise plan and still want to see the true potential of shoppable videos in your app, please contact your customer success manager. We’d be happy to tell you more about it and enable you to create great video experiences for your users.
Anywhere in the world when people think about pizza, Domino’s comes to mind as one of the most globally loved brands with a huge footprint. Once the food delivery industry started seeing a significant uptick due to the pandemic, the pizza giant decided to take a closer look at its user experience on the Domino’s mobile app. All of a sudden, providing users a fast, easy and seamless order experience on the app became critical. With fierce competition in food delivery, Domino’s aimed to increase the adoption of the Domino’s app where users can not only make an order but also benefit from many different features that Domino’s presents to its users, such as store pick-up, contactless delivery, and their wallet feature.
With numerous monthly campaigns and promotions, Domino’s invests heavily in attracting new customers to its app constantly. While growing the user base, the company also set a goal to retain their acquired users in the long term and turn them into loyalists—eliminating the looming threat of losing users to other food and delivery apps. The team wanted to create an experience within the app that would give Domino’s the ability to seamlessly and interactively communicate promotions and campaigns to users as an in-app marketing activity and ultimately increase conversions by creating loyalty. That’s where Storyly came in as the perfect solution that checked all the boxes.
#1 In-App Stories Bring Incremental Revenue by Streamlining the Ordering Process
Domino’s implemented Storyly before launching one of its biggest campaigns and announced it with stories. It used interactive polls to engage users and asked for their preferences about what the promo campaign offers. In the next story users were directed to the campaign detail page where they can order their choices. Storyly streamlined the purchase funnel in two simple steps: First, it delivered an engaging story experience where Domino’s communicated its campaign with a video story and captured the users’ attention. Then, CTAs directed users to participate in the campaign and place an order: An easy and seamless flow, without any interruption or added step in-between.
#2 Effortless Feature Adoption through In-App Stories
For a food and delivery app where the users’ main motivation is to find what they are looking for and make the order as quick and easy as possible, introducing new features without disrupting this journey is a challenge. Yet, on the other hand, the Domino’s product team continuously develops new features to benefit its loyal users and increase engagement in the app. As a pioneer in m-commerce food delivery, Domino’s launched its wallet feature where users can add money and get special discounts when they pay through their wallet. The Domino’s product team showcased the wallet feature with stories to show how it works and its benefits. Storyly provided a full-screen canvas enabling users to adopt the feature easier than via a simple pop-up. With in-app stories offering a step-by-step explanation and a swipe-up feature, the wallet was easy to understand and use.
#3 In-App Marketing Triggers Action Without Interruption
Before Storyly, Domino’s relied on other third party tools for engagement, such as in-app pop-ups or messages. Those solutions came with several pitfalls. First, in-app pop-ups disturb the user experience and the potential purchase flow of the user. Second, they offered no flexibility or physical space for creativity. Domino’s, as with all brands, need to build a narrative with rich visual assets to trigger action. Third, with in-app pop-ups, Domino’s could deliver only one message at a time.
Storyly solved all three problems for Domino’s. In-app stories can communicate multiple messages that increase app engagement and conversion with a social native experience without interrupting the user experience, guiding them to desired actions through simple and familiar CTA elements.
Storyly was a game changer from day one! ROI was clear for Domino’s from the first week. Starting from the moment the “App-Only Campaign” was announced with Storyly, Domino’s saw a huge increase in conversions. Users were not only highly engaged with the story but further visited the campaign detail page at a staggering 37% CTR. Overall, Domino’s observed a 64% higher conversion rate by communicating campaigns through in-app stories powered by Storyly compared to banners.
From then on, Domino’s integrated Storyly with every campaign announcement and product launch. Promotions shared on stories drive greater event activities, greater campaign participation, and ultimately conversions to purchase.
Before integrating Storyly, the wallet feature on the Domino’s app was close to idle in usage and traction. With in-app stories amplifying the feature and driving adoption, the use of the wallet feature was increased by 20%. This was a clear win for the Domino’s app in feature adoption.
With every new tech introduction, there is the struggle of finding a developer-friendly tool. The Domino’s team was glad to integrate Storyly into the app through a quick and seamless operation.
Next on Domino’s agenda is utilizing Storyly to benefit customer loyalty through personalization and recommendation. So, stay tuned for what’s to come!
Would you like to increase your conversion rate as Domino’s Pizza did?
In today’s mobile world it’s not enough to reach out to your users with mass campaigns and messaging. 80% of customers say they are more likely to shop from a brand that offers personalized and relevant content. Personalization yields not only more engaged users but also customer loyalty and long-term ROI. Therefore, if your messaging strategy is tailored to each customer individually you’ll be one step further in the competition.
With Storyly’s External Data and Personalized Stories you can build meaningful relationships with your users by delivering relevant content at scale. This feature allows you to create personalized stories and insert dynamic content using external data sources. Creating such experiences at scale might require a lot of effort and time. However, at Storyly we want you to tell your users personal stories in the easiest way possible with the right tools.
You can use personalized stories for:
Lowering cart abandonment rate: Create abandoned cart stories and guide your users with CTAs to complete the purchase funnel.
Personalized recommendations: Increase the number of products your users explore and drive greater conversions by showing your users personalized product recommendations.
Birthday stories: Reach out to your users personally by adding their names into stories. Leverage the power of personalizing your messages to celebrate your users’ birthdays with special offers.
Favorite products stories: Just like creating abandoned cart stories you can create stories for your users’ favorite products with product detail page links. Moreover, you can trigger these stories when the price of a favorite product drops.
Location-based campaigns: Deliver your users’ local discounts and show them the latest offers in their area.
Creating Personalized Stories
It is very easy to implement personalized stories. We made it very flexible so that you can integrate any platform that you use (personalization platforms, recommendation engines and CRM) to feed your personalized stories.
Setting up the template: You just need to set up the templates for different use cases (like cart abandonment, birthday celebration, product recommendation, etc. ) in the Template Studio. Add your dynamic placeholders that are going to be filled by the external data sources when the user opens the app.
Integrating the external data: External data are key: value pairs that are going to feed your dynamic placeholders. The key enables you to name tags that will match with your placeholder names that you gave in the Template Studio. The value is what this data source equals to which is unique for each user. Be careful to match the placeholder names with the key of your data sources.
Publishing your stories: Once this setup is complete select your template and create your story group. You can publish as many personalized stories as you want to the extent that external data structure is matched with your templates.
External data and personalized stories are available on our Growth plan. See our documentation to start personalizing the story experiences.
Cheerz is one of the most popular photo printing apps, allowing users to turn their memories into personal photo books, prints, canvas, magnets, and many more photo gifts. The Cheerz app has active users in Spain, Italy, and France. In addition to the wide variety of products available on Cheerz, users can design their own products to print.
Since Cheerz is a creative tool, it needs to provide some inspiration to spark users’ imagination once in a while. This helps users give the best gift by telling great stories relying on shared memories.
Challenge – Increasing Content Consumption
While “purchase” is the core activity of the Cheerz app, the Cheerz marketers are well aware that improving app engagement grows revenue. That’s why they were looking for a way to publish more content in the app which can help them engage their users and ultimately convert them.
Cheerz has a strong community all over Europe, composed of people who enjoy designing creative and inspirational presents. Therefore, Cheerz wanted to deliver engaging content to their community as well as DIY guides and details about products. However, they were struggling with finding a place for it in the app without compromising the user experience. There was a pressing need to come up with a creative solution that will help community building and user empowerment processes. Hence, Cheerz marketers were thinking about adding an extra layer to publish more content to increase session time in the most native way.
How did Storyly change the picture for Cheerz?
Cheerz started using Storyly to create an inspirational space in their app to let users discover products and new ways of designing gifts. The story format was perfect. Hence, Storyly came into the Cheerz app as a versatile tool for interacting with users through appealing content with different aims from community-building to welcoming new arrivals.
Solution #1 – Customizing the Stories for the Most Native Experience
At Storyly, we aim to provide stories that are fully customizable in design so that the story experience will feel like a natural part of the mobile app. This capability makes it possible to embed stories to any app, including Cheerz, with an appearance that fits the UI perfectly. Still, it is exhilarating to see that Cheerz took the customizable story feature one step further by placing multiple stories in different sections of the app and in various forms, including a single button-like story without a title.
Cheerz published its first stories before the Christmas season, a busy time for gift-giving activities. The Cheerz marketers created two different story widgets for the Christmas corner in the app. They used the customization capabilities of Storyly to arrange the size, border color, and position of stories to offer a flawless experience. The button-like Christmas story on top of the screen achieved a 64% completion rate, while stories in the middle let users view how their albums are made in the Cheerz factory.
Solution #2 – Localizing Stories with Targeting
Having active users in more than one country—like Cheerz has in France, Italy, and Spain—requires providing content in local languages for different geographies. However, this did not become a challenge for Cheerz marketers since Storyly’s rule-based targeting feature enables apps to deliver certain stories to specific user segments. Cheerz implemented this functionality to display stories to users in the language they speak.
As Storyly does not collect any user data, the Cheerz marketers used their own user segment data by passing them to the Storyly SDK. Accordingly, when a user opens the app, Cheerz sends the user segment to the Storyly SDK to match and filter the stories based on the labels given on the Storyly dashboard. In this way, Storyly enabled Cheerz to localize the content for different geographies through a simple setup.
Solution #3 – Building the Hype with a Countdown
Since keeping users engaged is vital for long-term retention, special occasions are great times for mobile apps. Considering that users seek out the latest deals, especially during the holiday seasons, mobile apps work to capitalize on this consumer behavior. Based on this insight, Cheerz added a button-like single story for the Christmas season to its app. Located at the top of the screen, the clock story heralds the holiday season, while the interactive countdown urges users to think about the best gifts for their loved ones. Cheerz started to tell its Christmas story with a countdown before introducing its products and gift guides, thereby creating a FOMO to encourage users to purchase their gifts. The Cheerz marketers directed users to their inspirational stories to let users discover the latest products for Christmas.
Would you like to improve the user experience in your app as Cheerz did?
Pumpkin is a peer-to-peer money transfer app that enables its users to exchange cash with friends or family instantly. In addition to providing fast and real-time service to users, it plays an innovative role in France as a finance app incorporating social features by enabling fast reimbursements among social circles. Pumpkin acts as the pioneer in changing the financial habits of the younger generation, having reached more than 1 million users already.
Though innovation in digital payments sticks with millennials and GenZ, it’s still critical to provide an ultra-practical flow for adoption and later retention. Aside from bringing many financial advantages to young people, Pumpkin is on a mission to keep their acquired users engaged and active.
Challenge #1 – Finding Ways to Interact with Users
The target audience of the Pumpkin app is used to experiencing interactivity and participation due to their affinity for social apps. They do not prefer to be a mere observer of what is going on around them but want to play an active role. Combined with a high level of digital literacy of their generation, the shift in habits has pushed mobile apps to offer the possibility of interaction and communication with their users. This became crucial for making users feel like a part of the app’s community and creating engagement which then contributes to loyalty. 81% of marketers agree that interactive content grabs attention more effectively than static and 66% see interactive content boosts engagement.
That’s why Pumpkin app was looking for ways to interact with their users by delivering an engaging in-app experience. This would elevate their in-app marketing activities as Pumpkin marketers can communicate with their users by giving them an opportunity to become active participants.
Challenge #2 – Promoting New or Hidden Features
The proliferation of mobile apps in the fintech category requires apps to differentiate themselves. The Pumpkin app continuously launches new features to innovate itself, simplify users’ lives, and differentiate itself among the competition. However, introducing new features is impactful only when users can discover and adopt them easily, without interrupting their experience.
In other words, Pumpkin had to unlock the value of these new or hidden features, encourage a trial, and convince them of the long-term benefit to retain.
Therefore, Pumpkin needed a solution to promote both new and existing features to their users in an engaging way so that users can activate them and keep them coming to the Pumpkin app for more.
How did Storyly change the story for Pumpkin?
Mobile-native stories have been proven to be the leading communication medium since their launch or adoption by giant social apps. It’s loved because it’s easy to consume. It’s possible for brands to achieve a high level of impression and response rate through stories. Pumpkin decided to bring stories to its mobile app and to enrich the experience with a sea of interactive components with Storyly.
Solution #1 – Building a User Feedback Loop with Interactive Stories
As users are highly familiar with interactions on social apps, Pumpkin leveraged this experience to interact with its users not only to entertain but also to collect user feedback. Pumpkin has used polls and multiple choice questions to survey their users about campaigns and potential ideas. The results were very substantial. Pumpkin achieved a 46% response rate that is 2.5x higher than other in-app survey methods. Interactive stories enabled Pumpkin to build two-way communication by letting users be part of the app. Besides, they provided a sufficient amount of insight about users’ preferences which Pumpkin marketers act on while planning the next step.
“Storyly is the new way to interact with our users. We use stories mostly to promote new or hidden features and to poll our users, but also to deliver relevant content about our brand. And it works: most of the stories are seen by thousands, and right after, about 50% of the viewers go test the features mentioned!”
Louis Le Bris, Lead Product Manager, Pumpkin App
Solution #2 – Making the Brand Communication Entertaining
Building a communication in the Pumpkin app is key for engaging and retaining hardly acquired users. However, this process should not take place in a manner of bombarding the users with countless messages. Instead, the Pumpkin marketers have utilized Storyly to make the brand communication entertaining and reciprocal. In-app stories enabled the team to keep in contact with existing users, showcase latest offers and plans, and ultimately reduce churn by increasing stickiness.
Now, each time Pumpkin marketers need to launch a new campaign or give an important update, they rely on Storyly to reach users via stories in an engaging and uninterrupted way.
Solution #3 – The Shortcut to the “Aha Moment”: Introducing Features with Stories
Every app delivers important features that include new and important benefits for its users. However, when users miss feature launches, it’s difficult to re-activate them and unlock their value for the users. That’s why Pumpkin uses Storyly to promote their new and existing (yet hidden) features to onboard its users, by both showing the benefits and giving brief guidelines to adopt seamlessly. 50% of Pumpkin users who watched in-app stories immediately try the communicated features.
Stay tuned for more customer stories from Storyly. Want to find out more? Schedule a call now.
Would you like to increase interaction with users as Pumpkin did?